Google Discover Traffic - How to Optimize Your Content for it

Summary

In this video, Jack from Rank Math explains how Google Discover works and offers tips for optimizing content to maximize traffic from this feature. Google Discover delivers personalized articles and videos based on a user’s interests, search history, and engagement with Google products. The video highlights the importance of using high-quality images, engaging titles, and relevant schema markups to improve visibility. Additionally, it covers the unpredictability of Google Discover traffic and advises content creators to treat it as a supplementary traffic source rather than a primary one.

Takeaways

• 😀 Google Discover is a feature that provides personalized content such as articles and videos based on user interests and activity across Google products.
• 😀 Google Discover traffic should be viewed as supplementary to regular search traffic, as it's unpredictable and not something you can fully optimize for.
• 😀 Google Discover uses AI and machine learning algorithms, like 'Google News AI/ML' and 'Topic Layer in the Knowledge Graph', to understand user preferences and deliver relevant content.
• 😀 Content displayed on Google Discover is based on user behavior, including search activity, YouTube interactions, location, and followed topics.
• 😀 If you don't see Google Discover on your Google app, it's likely that 'Web and app activity' is turned off in your Google account settings.
• 😀 For optimized images in Google Discover, use featured images that are at least 1200 pixels wide and enable the 'Max-image-preview: large' meta tag.
• 😀 Titles should be clear, concise, and aligned with the content of the article. Avoid clickbait or misleading titles that may frustrate users.
• 😀 Schema markups, while not an official Google tip, can help search engines better understand your content and improve its chances of being displayed on Google Discover.
• 😀 E-E-A-T (Experience, Expertise, Authority, Trustworthiness) is key for content optimization, especially in sensitive topics like health and finance.
• 😀 Evergreen content is favored on Google Discover, as it continues to be relevant over time. Regularly update this content to keep it current.
• 😀 Use Rank Math for easy management of meta tags and schema markups, and ensure your content follows best practices without manual effort.

Q & A

What is Google Discover?

Google Discover is a feature that delivers articles, videos, and other content to users based on their interests. It uses AI and machine learning to understand what you like based on your Google product activity, search history, YouTube watch history, and location.

How does Google decide what content to show on Discover?

Google Discover uses algorithms like Google News AI and the Topic Layer in the Knowledge Graph to analyze your interactions with Google products, such as your search history, YouTube videos, and location data. It uses this information to deliver content that it believes you will find interesting.

What are the benefits of Google Discover traffic?

Google Discover traffic is a supplementary source of visitors to your site, in addition to traditional search traffic. It can increase visibility for your content and bring in users who may not have found it through search queries.

Can you guarantee that your content will appear on Google Discover?

No, there's no exact method to guarantee your content will appear on Google Discover. It is entirely up to Google's discretion based on various factors like user interests, content quality, and adherence to Google’s content policies.

What image requirements should I follow for Google Discover?

For better visibility on Google Discover, ensure that your featured image is at least 1200 pixels wide and follows the 'Max-image-preview: large' meta tag setting. This improves the likelihood that your content will appear with an attractive, full-width image.

How can I optimize my title for Google Discover?

To optimize titles for Google Discover, avoid clickbait and instead focus on clear, concise, and informative titles. Ensure your titles reflect the value users will get from the content and don't mislead them with exaggerated claims.

What role does schema markup play in Google Discover optimization?

Schema markup helps search engines, including Google Discover, better understand the content of your pages. By adding relevant schema markups, such as article schema or review schema, you can increase the likelihood of your content being featured on Discover.

What is E-E-A-T, and why is it important for Google Discover?

E-E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google values content creators who demonstrate expertise in their field. This is especially important for topics like health and finance, where authoritative content is crucial. For Google Discover, demonstrating E-E-A-T can improve your chances of getting your content displayed.

Why is evergreen content important for Google Discover?

Evergreen content is important for Google Discover because it remains relevant over time. Unlike news content, which may lose its impact, evergreen content can continue to appear in Google Discover feeds for a long time, even if it was created years ago. Regular updates to this content help maintain its relevance.

How can I use Web Stories to increase visibility on Google Discover?

Web Stories are short, visually appealing content formats that can appear in Google Discover. To create Web Stories, install the Web Stories plugin for WordPress, then create and embed stories using images or videos. These stories provide a quick overview of a topic and can drive additional traffic to your site.