how to conduct Survey research | step by step guide | survey research

Summary

This video guides viewers on how to effectively conduct a survey for research purposes. It covers the key steps, from setting clear research aims and selecting participants to choosing survey types such as questionnaires, interviews, online surveys, and rating scales. The script emphasizes the importance of formulating unbiased questions, ensuring participant privacy, and recording accurate responses. Additional steps include analyzing results, writing reports, and providing actionable findings. The video provides a comprehensive overview of the survey process, offering practical tips for successful data collection in various fields like market research, social sciences, and business.

Takeaways

• 😀 Surveys are a popular method for primary data collection in research across various disciplines such as market research, social sciences, and business.
• 😀 A survey includes questions relevant to the research topic and can be distributed online or offline to selected participants.
• 😀 Before conducting a survey, researchers should construct a clear problem statement, formulate unbiased questions, test them on volunteer groups, and decide on survey distribution methods.
• 😀 Steps for conducting a survey include setting clear research aims, selecting participants, and determining whether the survey will be online or offline.
• 😀 When selecting participants, researchers can choose a sample if surveying a large population to save time and effort.
• 😀 There are various types of surveys: questionnaires, interviews, online web surveys, rating scales, and checklists, each with pros and cons.
• 😀 A questionnaire is inexpensive and time-saving but may result in incomplete or dishonest answers. It can be distributed online, in-person, or via mail.
• 😀 Interviews allow for in-depth responses and adaptability but are time-consuming and may lead to biased answers if not conducted carefully.
• 😀 Online web surveys are quick and inexpensive but may result in incomplete or incorrect responses, and participants need computer knowledge to participate.
• 😀 Rating scales are useful for measuring satisfaction but are subject to issues like incorrect or dishonest responses and require computer literacy for participation.
• 😀 To prepare the survey, questions should be clear, simple, and avoid offensive language. Researchers can use multiple-choice, open-ended, or closed-ended questions to gather feedback.

Q & A

What is the primary data collection method discussed in the video?

The primary data collection method discussed is surveys, which can be used in various types of research.

What types of questions can be included in a survey?

Surveys can include open-ended questions, closed-ended questions, and multiple-choice questions.

Why are surveys useful for research?

Surveys are useful for gathering perceptions and data from participants, which can help in national, regional, or local program planning, market research, social sciences, and other disciplines.

What are some steps to follow before conducting a survey?

Some steps include constructing a clear and concise research problem statement, formulating clear and unbiased questions, testing the questions on volunteer groups, determining the mode of survey distribution, and ensuring privacy and anonymity of participants.

How do you select participants for a survey?

Participants should be selected based on the research focus. The group can be college students, hospital staff, customers, or employees, depending on the research objective. In case of large populations, a sample group can be selected.

What are the pros and cons of using a questionnaire in a survey?

Pros of a questionnaire include being inexpensive, time-saving, and easy to conduct. Cons include the possibility of dishonest responses and incomplete questionnaires.

What is an online survey, and what are its advantages?

An online survey is conducted through computers, laptops, or mobile phones. Its advantages include being easy to conduct, requiring less time, being inexpensive, and allowing a global reach.

What are the potential drawbacks of online surveys?

Drawbacks of online surveys include incorrect or dishonest responses, the need for participants to have computer knowledge, difficulty in analyzing some questions, and incomplete answers.

How do you prepare the questions for a survey?

Survey questions should be simple, clear, and unbiased. Using multiple-choice questions is recommended. Closed-ended questions, such as 'yes/no' or 'agree/disagree', and rating scales can be used to measure satisfaction.

What should be considered when analyzing the results of a survey?

When analyzing survey results, the data should be stored in tabulated forms or charts. Text analysis or thematic analysis can be used for different types of surveys, including interviews and online surveys.