How to modify questionnaire | Quantitative Research for SHS

Summary

This video tutorial delves into the intricacies of crafting a research questionnaire from an existing template, focusing on adapting a survey on social media addiction and buying behavior. It guides viewers on modifying a questionnaire, emphasizing the importance of maintaining confidentiality and anonymity. The video outlines the use of a five-point Likert scale for responses and explains how to structure the questionnaire with clear instructions and positively stated declarative statements. It also addresses the necessity of rephrasing reverse-scored items to align with the survey's objectives.

Takeaways

• 📚 The video discusses the methodology for creating a research questionnaire based on a downloaded questionnaire, focusing on modification and adaptation.
• 🔍 It provides an example of a survey questionnaire adapted from a study on social media addiction and buying behavior.
• 🖋 The title of the questionnaire should include the main variables and the word 'questionnaire' to indicate its purpose.
• 🔑 The questionnaire includes demographic information such as gender and age, and emphasizes confidentiality and anonymity of responses.
• ✅ The survey uses a five-point Likert scale for responses, ranging from 'strongly agree' to 'strongly disagree'.
• 📝 Directions are given to respondents on how to complete the survey, emphasizing that there are no right or wrong answers.
• 📊 The questionnaire is divided into parts, each corresponding to a different variable being studied.
• 📌 Statements in the questionnaire should be in a positive form, directly relating to the variables of social media addiction and buying behavior.
• 🔄 The script mentions the importance of reverse scoring for certain items and how to rephrase them appropriately.
• 📑 Each indicator within the questionnaire should have two items, clearly numbered and presented in a declarative form.
• 📝 The final part of the questionnaire includes a closing statement, thanking the respondents and providing options for completing the survey online or in person.

Q & A

What is the main topic of the video?

The main topic of the video is discussing the methodology of creating or modifying a research questionnaire, specifically focusing on adapting a questionnaire for research on social media addiction and buying behavior.

What is the significance of the title in a research questionnaire?

The title of the questionnaire is significant as it sets the context and informs the respondents about the subject of the research, which in this case is 'Social Media Addiction and Buying Behavior Questionnaire'.

What are the two variables mentioned in the video?

The two variables mentioned are social media addiction and buying behavior, which are the focus of the research for which the questionnaire is being adapted.

Why is it important to keep the answers confidential in a survey?

Keeping answers confidential is important to ensure the privacy of the respondents and to encourage honest responses without fear of repercussions.

What is the purpose of the statement 'there are no right or wrong answers' in a survey?

This statement is meant to reassure respondents that their personal opinions are valued and that the survey is assessing their perceptions rather than testing knowledge.

What is a five-point Likert scale?

A five-point Likert scale is a type of response format in a survey that asks respondents to rate their level of agreement or disagreement with a statement on a scale from 1 (strongly disagree) to 5 (strongly agree).

Why is it necessary to rephrase statements for reverse scoring in a questionnaire?

Rephrasing statements for reverse scoring is necessary to ensure that the meaning of the statement is clear and that the scoring accurately reflects the respondent's agreement with the original concept.

What does the term 'indicator' refer to in the context of the questionnaire?

In the context of the questionnaire, 'indicator' refers to specific statements or questions that are designed to measure a particular aspect of the variable being studied, such as social media addiction or buying behavior.

How should the statements in the questionnaire be structured?

The statements in the questionnaire should be structured in a declarative form, meaning they should be clear, positive statements that the respondents can agree or disagree with.

What is the importance of the 'neutral' option in a Likert scale?

The 'neutral' option allows respondents to express that they neither agree nor disagree with a statement, providing a middle ground and adding nuance to their responses.

How should the questionnaire be adapted for different variables?

The questionnaire should be adapted for different variables by ensuring that the statements within each section are relevant to the specific variable being measured, such as social media addiction or buying behavior.