How to modify questionnaire | Quantitative Research for SHS
Summary
TLDRThis video tutorial delves into the intricacies of crafting a research questionnaire from an existing template, focusing on adapting a survey on social media addiction and buying behavior. It guides viewers on modifying a questionnaire, emphasizing the importance of maintaining confidentiality and anonymity. The video outlines the use of a five-point Likert scale for responses and explains how to structure the questionnaire with clear instructions and positively stated declarative statements. It also addresses the necessity of rephrasing reverse-scored items to align with the survey's objectives.
Takeaways
- π The video discusses the methodology for creating a research questionnaire based on a downloaded questionnaire, focusing on modification and adaptation.
- π It provides an example of a survey questionnaire adapted from a study on social media addiction and buying behavior.
- π The title of the questionnaire should include the main variables and the word 'questionnaire' to indicate its purpose.
- π The questionnaire includes demographic information such as gender and age, and emphasizes confidentiality and anonymity of responses.
- β The survey uses a five-point Likert scale for responses, ranging from 'strongly agree' to 'strongly disagree'.
- π Directions are given to respondents on how to complete the survey, emphasizing that there are no right or wrong answers.
- π The questionnaire is divided into parts, each corresponding to a different variable being studied.
- π Statements in the questionnaire should be in a positive form, directly relating to the variables of social media addiction and buying behavior.
- π The script mentions the importance of reverse scoring for certain items and how to rephrase them appropriately.
- π Each indicator within the questionnaire should have two items, clearly numbered and presented in a declarative form.
- π The final part of the questionnaire includes a closing statement, thanking the respondents and providing options for completing the survey online or in person.
Q & A
What is the main topic of the video?
-The main topic of the video is discussing the methodology of creating or modifying a research questionnaire, specifically focusing on adapting a questionnaire for research on social media addiction and buying behavior.
What is the significance of the title in a research questionnaire?
-The title of the questionnaire is significant as it sets the context and informs the respondents about the subject of the research, which in this case is 'Social Media Addiction and Buying Behavior Questionnaire'.
What are the two variables mentioned in the video?
-The two variables mentioned are social media addiction and buying behavior, which are the focus of the research for which the questionnaire is being adapted.
Why is it important to keep the answers confidential in a survey?
-Keeping answers confidential is important to ensure the privacy of the respondents and to encourage honest responses without fear of repercussions.
What is the purpose of the statement 'there are no right or wrong answers' in a survey?
-This statement is meant to reassure respondents that their personal opinions are valued and that the survey is assessing their perceptions rather than testing knowledge.
What is a five-point Likert scale?
-A five-point Likert scale is a type of response format in a survey that asks respondents to rate their level of agreement or disagreement with a statement on a scale from 1 (strongly disagree) to 5 (strongly agree).
Why is it necessary to rephrase statements for reverse scoring in a questionnaire?
-Rephrasing statements for reverse scoring is necessary to ensure that the meaning of the statement is clear and that the scoring accurately reflects the respondent's agreement with the original concept.
What does the term 'indicator' refer to in the context of the questionnaire?
-In the context of the questionnaire, 'indicator' refers to specific statements or questions that are designed to measure a particular aspect of the variable being studied, such as social media addiction or buying behavior.
How should the statements in the questionnaire be structured?
-The statements in the questionnaire should be structured in a declarative form, meaning they should be clear, positive statements that the respondents can agree or disagree with.
What is the importance of the 'neutral' option in a Likert scale?
-The 'neutral' option allows respondents to express that they neither agree nor disagree with a statement, providing a middle ground and adding nuance to their responses.
How should the questionnaire be adapted for different variables?
-The questionnaire should be adapted for different variables by ensuring that the statements within each section are relevant to the specific variable being measured, such as social media addiction or buying behavior.
Outlines
π Modifying a Research Questionnaire
This paragraph introduces the topic of the video, which is about modifying a questionnaire for research methodology, specifically focusing on adapting a downloaded questionnaire for a study on social media addiction and buying behavior. It emphasizes the importance of maintaining confidentiality and anonymity in research. The video script provides an example of a survey questionnaire, explaining the structure and components, including the title, variables, and the use of a five-point Likert scale for responses. It also discusses the significance of phrasing statements positively and the process of adapting downloaded questionnaires to fit the research context.
ποΈ Adapting Questionnaire for Buying Behavior
The second paragraph delves into the specifics of adapting the questionnaire for the second variable, which is buying behavior. It outlines the process of contextualizing the questionnaire for a school setting and ensuring that each indicator has two items. The paragraph explains the importance of rephrasing reverse-scored items to maintain consistency in the survey. It also provides examples of statements related to brand preferences and buying behavior, illustrating how to adjust the statements to fit the research objectives. The paragraph concludes with a note on the presentation of the questionnaire, highlighting the need for clear and bold indicators and a polite closing statement for the survey participants.
Mindmap
Keywords
π‘Methodology
π‘Research Instrument
π‘Questionnaire
π‘Correlation
π‘Five-Point Likert Scale
π‘Indicator
π‘Reverse Scoring
π‘Brand Preferences
π‘Buying Behavior
π‘Confidentiality
π‘Data Privacy
Highlights
Continuing the discussion on methodology, specifically on research instruments in Chapter 2 of a research paper.
Focusing on modifying a questionnaire or creating one based on a downloaded template.
Example of an adapted survey questionnaire from social media addiction and buying behavior research.
Importance of titling the questionnaire clearly with variables and purpose for correlation studies.
Instructions for respondents to indicate agreement or disagreement on a statement using a five-point Likert scale.
Emphasizing confidentiality and anonymity of respondents' answers.
Explanation of the five-point Likert scale with meanings from 'strongly agree' to 'strongly disagree'.
Division of the questionnaire into parts for each variable, such as social media addiction and buying behavior.
Use of positive statements to indicate agreement with the concept of social media addiction.
The necessity of rephrasing reverse-scored items to maintain the questionnaire's coherence.
Contextualizing downloaded questionnaires to fit new school settings.
Ensuring each indicator has two items for a balanced assessment.
The importance of clear declarative statements that refer to the variables being studied.
Example of how to adapt statements to refer to brand preferences and buying behavior.
The process of reverse scoring and its implications for questionnaire design.
Finalizing the questionnaire with a polite closing and thank you note.
Different modes of survey administration, such as online and face-to-face.
Transcripts
hi in this video we are going to
continue our discussion
on uh methodology which is uh chapter 2
of your research paper
um specifically on a research instrument
but this time um i'm going to uh
we're going to discuss how to modify a
questionnaire or how to
uh make a research questionnaire
out of or based from a downloaded
questionnaire
okay so um we have here an example of a
survey questionnaire
this is an adapted uh questionnaire
from um
[Music]
from social media addiction and
buying behavior um this is
from right so
questionnaire okay so
uh you put here the title of your
questionnaire so of course
social media addiction and buying
behavior questionnaire
so madeline first variable and second
variable
and then the word questionnaire because
this is for correlation
correlation um name optional again
nothing
optional for data privacy grade and
section
um we have the gender or the sex we have
a male and female age and then
of course the directions okay the
directions
so for each statement in the survey
please indicate how much you agree or
disagree with the statement by putting a
check
in the box on the right side of each
statement
there are no right or wrong answers this
is very important
and your answers will be kept strictly
confidential this is also very important
and you will not be identified okay
so at any scaling nothing so we use a
five-point liquid scale so we have here
five strongly agree
for agree three neutral to disagree
and one strongly disagree now at naman
this
is taken from the range of means
interpretations the research instrument
part of your paper so
i'm strongly disagree it indicates that
the characteristic is never manifested
what do you mean characteristic young
characteristic that um
describe dito hindi monofil or hindi
okay disagree indicates that the
characteristic being described here
is seldom manifested and on young three
neutral
sometimes iv often
in june 5 always manifested
in part 1 two parts in questionnaire
and the first part is for variable one
the second part is your variable two
so on variable one social media
addiction
so that's your first variable and you
have here your
indicator so young a indicator number
one
okay and you have your five four three
two one not the other way around indeed
one two three four five huh
it should be young strongly
and um
um respondent
so kada indicator
uh these are taken from your downloaded
questionnaire
so young downloaded questionnaire
question form shadow on
dito
a statement declarative form
so um and uh the statements here
um should be stated in positive
form positive
number one i am eager to go on
social media i am eager to go on social
media
so kapat can strongly agree to
meaning that is an added point to social
media addiction
okay it's positive to social media
addiction so
number two i look for internet
connectivity everywhere so as to go on
social media addiction so connect
strongly agree
or not agree so that would add up to
that would answer to social media
addiction so
young positivity statement
would answer would refer to social media
addiction
okay and so young this is the second
indicator virtual communication ions
you can see meron 54321
and then these are the statements
okay so don't say downloaded
questionnaire
um a contextualized new shadow school
setting
school settings
okay so as much as possible in each
indicator
um two two items no
two items and
[Music]
[Music]
okay this is part two it's the second
variable
so this is the first indicator of your
uh second variable meramparyam54321 the
same paren
so in declarative form so the statements
here
should uh refer to buying behavior okay
uh okay should refer to brand
preferences
and then to buying behavior
okay so example i usually care a lot
about
which particular brand i buy right so
copper can
strongly agricia meaning it refers to
brand preferences and
uh and uh most especially
it adds to the buying behavior okay so
level and buying behavior
so i am willing to make an effort to
search my favorite
brand new strongly agrisha of course it
refers to buying behavior
now you want to be careful with items
that are
scored in reverse form i um
asked
[Music]
reverse scoring is used you um
be careful with that you have to
rephrase that
in such a way nahindina shama reversely
scored
halimba number four uh
i prefer to always shop at one store
change i prefer
to shop uh at a variety of store
right variety of store so parang reverse
tapas there
and it would answer to buying behavior
or to the brand preferences
so instead i prefer to shop
at any store so govinchang i prefer
to shop at one store
so that would answer two brand
preferences and then to buying behavior
okay so um at the name
indicator three or c and then
young last indicator take note per
indicator in akane and
bold and then awesome five four three
two one naka baldinyan
um and then uh of course
my panapo style no thank you a big
sabine that's the end of the survey
online face to face
um for
online survey okay
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