Update Terbaru 2024: Cara Iklan Shopee Anti Boncos & Algoritma Iklan Terbaru ! - Tips Jualan Online

Summary

In this video, Rio Gandhi shares the latest updates on advertising strategies for Shopee in 2024. He explains the new algorithm and how it impacts product ads, detailing the different types of conversion rates (CVR) for products and offering practical advice for online sellers. Rio emphasizes the importance of regularly updating and optimizing ads, checking keywords, and adjusting budgets. He also provides tips on selecting the right products and ad types to maximize traffic, orders, and conversion rates. Throughout, Rio encourages viewers to experiment and stay updated with the platform's changes to achieve better results.

Takeaways

• 😀 Stay updated with Shopee’s new advertising algorithm for 2024 to improve ad performance and product visibility.
• 😀 Check all your existing ads, even if they seem to be working, as algorithm changes can affect performance.
• 😀 Test ads on products that haven't been advertised yet, without hesitation, to explore new opportunities.
• 😀 Understand the importance of Conversion Rate (CVR) – aim for a good CVR of above 12% for the best results.
• 😀 Regularly evaluate your ads’ CVR. A normal CVR is between 8-11%, while a bad CVR is below 5%.
• 😀 Monitor key metrics like Traffic, Orders, and CVR to assess ad performance and make necessary adjustments.
• 😀 Use a low daily budget (10,000 to 15,000 IDR per product) when starting out to test ads effectively without overspending.
• 😀 Focus ad placements on 'Search' and 'Recommendation' to drive targeted traffic, rather than using all placement options.
• 😀 For more control over ad performance, use manual ad settings, allowing better analysis and execution of changes.
• 😀 Always cross-check your ad settings, product keywords, and targeting to continuously optimize campaigns for improved results.
• 😀 Keep experimenting with different ad strategies, adjust your ads as necessary, and test to find what works best for your products.

Q & A

What is the purpose of the video?

The video aims to help Shopee sellers understand and adapt to the new advertising algorithm and settings in 2024. Rio Gandhi provides guidance on how to optimize their ads, improve conversion rates (CVR), and adjust campaigns for better results.

Why is Rio Gandhi discussing the changes in Shopee's algorithm?

Rio Gandhi is discussing the changes because many sellers noticed a drop in their orders and traffic due to the new algorithm updates, especially between May and July 2024. He wants to help sellers stay updated and ensure their ads are optimized for the best results.

What are the different types of Conversion Rate (CVR) mentioned, and how should sellers interpret them?

Rio mentions three types of CVR: 'Good CVR' (above 16%), 'Normal CVR' (8–12%), and 'Bad CVR' (below 5%). Sellers should aim for a normal CVR of around 8-12%, but the ideal CVR can vary based on product pricing and margins. A higher CVR typically indicates better ad performance.

What is the recommended action for sellers whose CVR is low or their ads are underperforming?

Sellers with low CVR or underperforming ads should cross-check all their settings, including keywords, ad types, and product selections. Rio advises checking everything, even if the results look good, because small changes can make a significant impact on performance.

What is Rio's advice on selecting products for ads?

Rio suggests two approaches: for products already advertised, check the settings and performance carefully; for products not yet advertised, he recommends testing them without hesitation. He emphasizes that testing is crucial to identify what works best for a store.

What does Rio mean by 'new algorithm, new setup'?

The phrase refers to the recent updates in Shopee's advertising algorithm, which affect how ads are placed, the effectiveness of ad types, and how products are recommended. Sellers need to re-evaluate their current ad setups to adapt to the changes.

How should sellers set their daily ad budget and product selection?

Rio advises starting with a low daily budget for ads (around 10,000 to 15,000 IDR per product). Sellers should also select 8-15 products to advertise initially. If a product's ad performance is already strong, they can add 5-8 more products for testing and optimization.

What ad types does Rio recommend for Shopee sellers?

Rio recommends focusing on two main ad types: 'Search' and 'Recommendation' ads. He suggests avoiding the 'All' option unless the product is already performing well in both areas. For new sellers or those facing difficulties, Rio suggests using the 'Automatic' or 'GMV Max' settings to simplify the process.

How can sellers optimize their ad placement and settings?

Sellers should select targeted ad placements like 'Search' or 'Recommendation' rather than choosing all placements. Rio suggests using manual settings for better control over ads and performance tracking. Automatic or GMV Max settings can be used if sellers are unsure or have limited time.

What is GMV Max, and how is it related to Shopee ads?

GMV Max is a newer feature in Shopee's ad system that aims to maximize Gross Merchandise Value (GMV) through optimized ad placements and effectiveness settings. Rio hints that he will provide more details in future videos but suggests that sellers experiment with this feature if they need to improve their ad performance.