Cara Menjadi Seller Yang Selalu Banjir Orderan & Growth Setiap Tahun - Shopee TikTok Shop Tokopedia

Summary

In this video, Rio Gandhi discusses effective strategies for advertising products on e-commerce platforms like Shopee. He explains the importance of advertising to boost product visibility, sales, and rankings through customer feedback and organic traffic. Rio emphasizes that while immediate returns may seem low, investing in ads helps build long-term success. He also highlights the challenges of business, stressing the importance of staying updated with digital trends and adapting to market changes. Finally, Rio offers promotional discounts and services for shop management, encouraging viewers to embrace the digital age of business.

Takeaways

• 😀 Advertising is a long-term strategy: Even if immediate profits don’t show, it’s important to advertise to increase traffic, reviews, and organic ranking over time.
• 😀 Focus on product response: The better a product’s response, the more it will be highlighted by the marketplace algorithm, increasing visibility.
• 😀 Organic traffic increases with time: Consistent advertising, reviews, and customer feedback lead to higher organic traffic and better performance in ads.
• 😀 Ratings and reviews matter: Maintaining positive ratings and reviews is crucial for improving product ranking and attracting organic traffic.
• 😀 Shift your mindset: Advertising should be seen as a marketing strategy to gain positive feedback and not just for immediate sales.
• 😀 Business is not easy: Entrepreneurship requires multitasking and is not for everyone, as it demands resilience in the face of challenges.
• 😀 Adapt to digital developments: Stay updated on digital trends to succeed in e-commerce, as strategies and platforms are always evolving.
• 😀 Don’t let complaints stop progress: Acknowledge challenges but continue moving forward in your business journey.
• 😀 Marketing is about growth, not just profit: The ultimate goal is to build a solid reputation, increasing the chances of organic growth and reduced ad spend.
• 😀 Use available resources wisely: Take advantage of ad voucher codes and other promotional offers to maximize your advertising budget.
• 😀 Engage with your audience: Encourage likes, comments, and video requests to foster community interaction and gather valuable feedback.

Q & A

What is the primary goal of advertising according to the speaker?

The primary goal of advertising is to generate traffic, improve click-through rates (CTR), and drive conversions, while collecting data that can eventually help improve the product's ranking and visibility in the marketplace.

Why does the speaker emphasize the importance of reviews and ratings?

The speaker emphasizes reviews and ratings because they contribute significantly to the organic ranking of products. A higher number of positive reviews and ratings leads to better product visibility, which can lead to more organic traffic and ultimately better ad performance.

How does the speaker suggest dealing with slow or stagnant product performance?

The speaker advises focusing on long-term strategies rather than short-term results. Even if ad spend doesn’t immediately show increased profits, the product's ranking can improve through consistent advertising, leading to organic traffic and better overall performance.

What is the role of a product's response in determining advertising success?

A product’s response is crucial in determining advertising success. A positive response leads to better visibility in the marketplace, as the platform's algorithm favors products with higher engagement, which in turn results in improved rankings and more organic traffic.

Why does the speaker mention that business is not for everyone?

The speaker mentions that business is not for everyone because it requires hard work, adaptability, and the ability to handle multiple tasks simultaneously. Some people may prefer working in an office or other roles, and that’s perfectly fine, as business is challenging and demands constant effort.

What does the speaker mean by 'digital developments'?

By 'digital developments,' the speaker refers to staying updated with the latest trends and changes in digital marketing, online platforms, and e-commerce strategies to stay competitive and relevant in the digital world.

What is the significance of maintaining a stable CTR (Click-Through Rate)?

A stable or increasing CTR is important because it indicates that the ads are resonating with the target audience. A consistent CTR helps improve the organic ranking of the product, ultimately leading to better ad performance and higher sales.

What should sellers focus on after their ad campaign starts stabilizing?

Once the ad campaign stabilizes, sellers should focus on maintaining their product’s ratings and reviews, as this will boost organic traffic and improve their product’s ranking in the marketplace.

What is the impact of advertising a product on a platform like Shopee?

Advertising a product on platforms like Shopee can increase the visibility of the product, attract more traffic, and boost its ranking. Over time, this leads to more organic traffic and better performance from the ads, ultimately contributing to higher sales.

How does the speaker handle complaints and challenges in business?

The speaker acknowledges that complaints and challenges are natural, as business can be difficult and frustrating. However, they emphasize the importance of persistence and the need to keep moving forward despite setbacks. They also relate to the audience’s frustrations, as they are also a seller themselves.