How I Made a Viral Ad that got 500 Million Views (Complete Tutorial)

Summary

In this video, Ryan shares the secret behind a highly successful promotional video for his brand, True Earth, which went viral with over 500 million views. He breaks down eight key elements that contributed to the video’s success: a compelling hook, addressing the problem, introducing the solution, clear product demonstration, social proof, and more. Ryan emphasizes the importance of engaging storytelling, humor, and strategic calls to action. By dissecting these steps, he shows how anyone can replicate this formula to boost brand awareness and sales effectively.

Takeaways

• 😀 Hook early: Grab attention within the first few seconds to captivate the viewer's interest. Tailor it to your target audience's pain points or curiosity.
• 😀 Relatable problem: Present a common issue that resonates with the audience, such as wasteful product packaging or inefficient solutions.
• 😀 Humor can enhance engagement: While not essential, light humor and jokes can make the video more enjoyable, easing friction around serious topics like environmental issues.
• 😀 The longer viewers watch, the higher their commitment: Make your video long enough to hold interest, ensuring viewers are invested before introducing the product.
• 😀 Clear, simple solution: Introduce your product in a straightforward manner with a simple demonstration of how it works.
• 😀 Multiple CTAs increase conversions: Use a call to action (CTA) both early and towards the end of the video to maximize viewer engagement and conversions.
• 😀 Objection busting: Address potential doubts or concerns by showcasing guarantees, product benefits, and how it stands out from competitors.
• 😀 Social proof builds credibility: Display statistics or customer testimonials to reassure viewers that others are satisfied with the product and its effectiveness.
• 😀 Use before-and-after comparisons: Show tangible benefits, like how the product helps reduce waste or simplifies everyday tasks, to illustrate value.
• 😀 Strong outro: Close with a fun and memorable outro that encourages viewers to act immediately before moving on to the next video.
• 😀 Structured video flow: Follow a proven structure—hook, problem, solution, CTA, objection busting, social proof, and outro—for optimal engagement and conversions.

Q & A

What is the primary goal of the video discussed in the script?

The primary goal of the video is to demonstrate how a brand, True Earth, effectively used a specific video marketing format to generate millions of dollars in sales, and to break down each key element of the video that contributed to its success.

How does the video use a hook to capture the viewer's attention?

The video starts with a strong hook by asking a provocative question: 'What’s something you should NEVER mix with water?' This is followed by introducing laundry detergent as an unexpected answer, which piques curiosity and engages the audience right away.

Why is the hook important in the structure of the video?

The hook is critical because it grabs the viewer’s attention within the first few seconds. It ensures that viewers are interested and curious enough to continue watching, which is essential for maximizing engagement and conversion.

What problem does the video highlight before introducing the solution?

The video highlights the problem of wastefulness in traditional laundry detergents, particularly their bulky packaging and water content, which make them heavy and environmentally harmful.

How does the video introduce the solution to the problem?

The solution is introduced by showcasing True Earth EcoStrips, a concentrated, liquidless laundry detergent that eliminates the need for heavy plastic bottles, offering a more eco-friendly and space-saving alternative.

Why does the video wait over a minute to introduce the product?

The video waits over a minute to introduce the product to build a narrative and allow viewers to become emotionally invested in the message. This approach helps ensure that only interested viewers continue watching, increasing the likelihood of conversion.

What is the role of humor in the video’s messaging?

Humor is used to lighten the mood, making the video more engaging and approachable. It helps reduce the environmental friction that can make eco-friendly messages feel heavy or preachy, making the brand more relatable to viewers.

How does the video handle objections from potential customers?

The video handles objections by offering a money-back guarantee and highlighting key benefits, such as the product being free of harmful chemicals and safe for sensitive skin. These points address common concerns about product effectiveness and safety.

What type of social proof is included in the video?

The video includes social proof by mentioning that millions of people have already switched to True Earth EcoStrips, reinforcing the product’s popularity and credibility. It also includes a reference to positive customer feedback and user experience.

Why are there two calls to action (CTAs) in the video?

Two CTAs are used to capture different types of viewers. The first CTA appears after presenting the solution and demonstrates immediate value. The second CTA targets those who need more reassurance, after objections are addressed and social proof is introduced, encouraging them to take action with more confidence.