How to Make Your Dropshipping Product Go Viral on TikTok
Summary
TLDRIn this video, Brandon shares his strategies for achieving over 35 million TikTok views and $25,000 in sales through organic TikTok posts. He emphasizes the importance of using personal accounts instead of business ones to avoid reach limitations and how to avoid making content appear as ads to maximize visibility. Brandon also advises posting consistently, learning from analytics, and leveraging viral content by repeating successful formats. He suggests collaborating with influencers by offering commission-based content creation to further grow your brand without creating content yourself.
Takeaways
- π TikTok is a powerful platform for driving organic traffic, with over 35 million views achieved for one store.
- ποΈ Focus on organic content: posting 1-3 times per day can result in significant sales with 50% profit margins, but success takes time.
- π« Avoid using business accounts on TikTok, as they restrict views and access to trending sounds. Use a personal account instead for better reach.
- π You need 1,000 followers to add a link in your bio, which usually takes 2-3 weeks of consistent posting.
- π ββοΈ Avoid making your videos look like ads: never mention phrases like 'link in bio,' 'on sale,' 'free shipping,' or anything that signals promotion.
- β³ Viral videos require patience: it may take 1-2 months of consistent posting to get your first viral hit.
- π If a certain format works (sound, style, setting), keep reusing it until it stops performing well.
- π― TikTok's algorithm shows videos to audiences, not the other way around. Create content that appeals to established audience interests.
- π‘ You don't need to be a content creator yourself; you can partner with influencers to create daily TikTok videos, offering a commission from sales.
- π₯ Consistency and learning from analytics are crucial. Analyze video performance metrics and continuously refine your content strategy.
Q & A
What is the main topic of the video?
-The video focuses on how to achieve success in e-commerce through TikTok by using organic posting strategies to gain views and sales.
How many views has the store's TikTok content received?
-The store's TikTok content has received over 35 million views.
What is the store's sales performance for the month of August?
-The store achieved over 25,000 sales in August with around 50% profit margins.
What is the speaker's recommendation regarding TikTok business accounts?
-The speaker advises against creating a TikTok business account because it severely limits reach and access to trending sounds. Instead, they recommend using a personal account to avoid these restrictions.
Why is it important not to make videos look or feel like ads on TikTok?
-If TikTok detects that a video looks like an ad (e.g., by using phrases like 'link in bio' or '50% off'), the algorithm will suppress the video's reach as TikTok does not promote ads for free. The content should appear as purely entertainment to avoid suppression.
How long does it typically take to gain 1,000 followers and add a link in bio on TikTok?
-It typically takes about two to three weeks of consistent posting (1-3 times per day) to reach 1,000 followers and unlock the ability to add a link in the bio.
What is the importance of using trending sounds in TikTok videos?
-Trending sounds can significantly boost a video's performance. If a sound has worked well before, the speaker advises using it repeatedly because TikTok prioritizes showing content with successful engagement to new audiences.
How does TikTok's algorithm work in terms of audience targeting?
-TikTokβs algorithm does not find an audience for your video. Instead, it finds videos for its existing audiences. Therefore, content must cater to a specific audience, such as a niche community, to succeed.
What does the speaker suggest if you're not a content creator but want to produce TikTok content?
-The speaker suggests hiring influencers in your niche as content creators. Offer them a commission (e.g., 20% of revenue) and have them create daily TikTok videos for your store.
What is the speaker's advice regarding consistency in posting on TikTok?
-Consistency is key to success. The speaker recommends posting two to three times per day for the first two months and analyzing which content performs well to refine future posts.
Outlines
π TikTok Success Story and Introduction
The speaker introduces their success with TikTok, sharing how their TikTok posts gained over 35 million views. They explain that their e-commerce drop-shipping store saw $25,000 in sales during August with 50% profit margins, after consistently posting 1-3 TikToks per day. They emphasize that success doesn't happen instantly, as it took time to build traction. The speaker encourages viewers to like, subscribe, and comment for a chance to win a free consultation call.
π Key Strategy for TikTok Success
The speaker answers whether it's possible to succeed on TikTok as a drop-shipper, emphasizing that the right strategy and mindset can make any product go viral. They advise thinking like a consumer scrolling through TikTok and share their first tip: create a personal TikTok account instead of a business account. Personal accounts avoid the restrictions of business accounts, like limited reach and lack of access to trending sounds, but they require 1,000 followers to include a link in the bio.
π« Avoid Looking Like an Ad
The speaker stresses the importance of avoiding the appearance of an advertisement in TikTok content. They advise not using phrases like 'link in bio' or 'on sale now,' as TikTok will flag content as ads and suppress its reach. Videos should focus on entertainment, not promotion. From their 35 million views, none of the viral videos looked like ads. Instead, they were lifestyle-focused and entertaining, which helped them reach more viewers.
β³ Patience and Consistency
Success on TikTok requires time and persistence. The speaker shares that it took three weeks of posting 1-3 times daily before their first viral video, which garnered 14.4 million views. They highlight the importance of analyzing TikTok's video analytics to learn from mistakes and improve content. Consistency is key, and if results aren't achieved after a couple of months, viewers are encouraged to reach out for guidance. The speaker also offers help via Instagram DMs or their Discord group, where they mentor others.
π Reuse Successful Content
The speaker advises reusing formats that have worked in the past, such as the same sound, setting, or style, to maintain consistent engagement. Since TikTok promotes content to new audiences rather than just followers, creators shouldn't worry about overusing successful content. If a format stops working, the speaker suggests taking a break, trying new ideas, and eventually returning to the successful format to see if it works again.
π TikTok Finds Videos for Its Audience
The speaker emphasizes that TikTok's algorithm works by finding videos for its audiences, not the other way around. Videos that perform well with engagement will be shown to relevant niche audiences. The speaker advises creators to focus on making content that serves a pre-existing audience rather than relying on TikTok to find an audience for them.
π₯ Collaborate with Influencers for Content Creation
For those struggling with content creation, the speaker suggests reaching out to influencers in the same niche and hiring them as brand content creators. Offering them a commission, such as 20% of generated sales, can incentivize them to create daily TikToks for the brand. The speaker assures that by contacting several influencers, it's possible to find a few willing to collaborate, which can help with content creation without having to do it all personally.
Mindmap
Keywords
π‘Organic TikTok Posting
π‘TikTok Algorithm
π‘Business Account vs. Personal Account
π‘Viral Content
π‘Avoiding Ads
π‘Consistency
π‘Engagement
π‘Repurposing Content
π‘Influencers
π‘Audience Targeting
Highlights
Brandon has been in the eCommerce drop-shipping game for over three years and focuses on TikTok organic growth.
Brandon's TikTok store received over 35 million views and generated $25,000 in sales in August with a 50% profit margin.
Key strategy: Posting 1 to 3 times per day organically on TikTok without relying on paid ads.
Tip 1: Create a personal TikTok account instead of a business account to avoid restrictions on reach and usage of trending sounds.
It takes about 2-3 weeks to get 1,000 followers on a personal TikTok account, allowing users to add a store link to their bio.
Tip 2: Avoid making your videos look like ads. Avoid using keywords like 'link in bio', 'on sale', 'free shipping' as TikTok suppresses such content.
Viral content should focus on entertainment and not look like a traditional ad to avoid being flagged by the TikTok algorithm.
Tip 3: Consistency is key. Post regularly (2-3 times per day) for at least two months before expecting a viral hit.
Brandonβs first viral video hit 14.4 million views after three weeks of consistent posting. He reposted the video multiple times to get more views.
TikTok provides detailed analytics (watch time, demographics, etc.) that help refine content creation strategies.
Tip 4: If a sound or format works, reuse it repeatedly. Most of your reach is to new audiences, not followers.
TikTok's algorithm shows your video to its audience, not the other way around, so create content that aligns with existing niches on TikTok.
Tip 5: Focus on creating content that serves an existing audience rather than trying to have TikTok find an audience for your content.
Tip 6: For content creation, partner with influencers and offer them a percentage of sales (e.g., 20%) to create TikTok videos for you.
Brandon suggests hiring influencers as content creators for ongoing TikTok videos to reduce your own content creation workload.
Transcripts
the tick tocks for this store right here
have received over 35 million views on
tick tock and today i'm gonna be showing
you exactly how i was able to do that
and how you can replicate my results
[Music]
welcome back to the channel guys my name
is brandon and i've been in the ecom
drop shipping game for the past three
years and lately have been running my
tech talk stories solely through organic
tick tock posting posting one to three
times a day and i've been seeing great
success with that my store just recently
passed over 25 000 sales in the month of
august with about 50 profit margins and
i could not be happier with the results
it's just life-changing but it all
didn't start like this month number one
with this store did not give me fifteen
thousand dollars in profit it takes time
and i'm going to explain in just a few
steps what you can do to implement these
keys to success with the tick tock
algorithm with your store and as always
i give away a free one-on-one
consultation call after every one of my
videos if you want the chance to be a
part of one of those make sure to like
subscribe and comment below to be
entered into the giveaway and i'll pick
a winner within the next 72 hours so
tick tock can you really as a drop
shipper be successful can you really
with any product blow up yes the answer
is yes people will say no to that
question but i'm always going to say yes
all it takes is the right mind and the
right strategy you need to think in
terms of the algorithm and you need to
think in terms of the consumer and yeah
i'm not talking the consumer like the
average person i'm talking the consumer
that's constantly scrolling through
videos every two seconds on their for
you page you need to capture their
attention so fast and it's a whole
different ball game on tick tock tip
number one when making a tick tock
account for your store it's tempting to
make a business account on tick tock
because with business accounts they give
you a link in bio starting from zero
followers you can have a link to your
store in your bio which is amazing and
it's necessary in order to get sales on
tick tock but don't make a business
account make a personal account because
business accounts restrict you severely
with your reach you'll get almost no
views basically forever and you won't be
able to use any of the trending sounds
due to copyright reasons the reason why
they limit you on so many things is
because they want businesses to be
paying for ads they don't want
businesses to blow up and see major
success on tick tock just by posting
organically that would ruin tick tock's
entire business model so keep that in
mind this is important information for
later in the video if tick tock thinks
you're business is going to suppress you
because they want you to pay for ads
they want money from you they don't want
you to have success for free so make a
personal account on tick tock do not
make a business with personal accounts
tick tock really doesn't suppress how
many views you get at all they don't
suppress how many songs you can use and
it's all around so much better but with
personal accounts you do need a thousand
followers in order to get a link in your
bio currently so it will take a little
bit of a grind in order to get that in
order to get sales and people onto your
website for me typically takes about two
to three weeks to get your link in your
bio so expect to be posting one to three
times per day for two to three weeks in
order to get 1 000 followers and really
start your drop shipping journey on
tiktok tip number two and this is so
incredibly important do not anywhere in
your video make it look or feel like an
ad i'll repeat that do not in your video
anywhere in your video at any moment in
the comments in this caption and the
beginning in the end or in the text to
speech don't ever ever write link in bio
don't ever ever say on sale now don't
ever say like 50 off don't ever say free
shipping don't ever say any of the
keywords that will make the algorithm
flag you as a business or as an ad
tiktok again does not want to promote
ads for free on their platform if it
thinks that you're a business trying to
promote a product for free it will
suppress you you need to make sure that
the algorithm solely thinks that your
content is just entertainment that all
it is
is you doing a tick tock video
for your followers and friends and
people around the world for
entertainment purposes if at all it
detects keywords such as link and bio
you can guarantee that that video will
very likely like 99.9 of the time not
get any views at all from all 35 plus
million views that this store received
on tick tock all of the videos that went
viral did not look like an ad at all
they were all very lifestyle-y they were
all totally for entertainment number
three it takes time like i mentioned
before it takes about two to three weeks
to get a thousand followers well guess
what in order to get your first viral
video it may take one to two months of
posting for me i was posting one to
three times per day for three weeks
before i got my first video to go viral
and that one hit 14.4 million views that
was my first ever viral video and i was
able to repost that video another two
three times to rack up another few
million views all you need to worry
about is learning from your mistakes
look at what works look at what doesn't
work look at what performed well look at
what didn't perform well tik tok shows
you the analytics on every single video
you can turn that on it's just a feature
that in settings you can turn on and
tick tock will show you the average
watch time they'll show you your
demographics where your viewers are from
what age range all of this very
important information of what made your
viewers watch what they watched take
note of that and replicate what worked
in future videos constantly focus on
just
narrowing your funnel in terms of
content creation and you'll find that
that leads to the most success
consistency is key post two to three
times per day for the first two months
and if you still aren't seeing any
results then slide into my dms and hit
me up with your tick tock store because
i guarantee you either one i'm gonna
tell you just this the product because
it probably sucks and it's gonna be too
hard to get to go viral or two you're
probably making a very simple mistake
and i can help you tweak that
which by the way my dms are open all the
time on instagram if you have any
questions just shoot me a dm there and i
have a group mentorship on my discord
ecommerce family link at the top of the
description below number four if it's
not broken don't fix it many times on
tick tock you'll find a video that goes
mega viral while you're continuing to
narrow your funnel in terms of content
creation you're going to figure out that
one sound or one song that you used with
your tik tok worked really well people
actually watched your full video when
you used that one song or what that one
sound if it's not broken
don't fix it if that video went viral
use that sound again use it again use it
again use it again i know you're going
to think oh my gosh like why i'm going
to kill my followers by doing that no
like 99 of your reach on tick tock is
not to your followers it's to new
audiences that's the magic of tick
tock's algorithm is yes they show your
content to followers but mostly show
your content to new audiences on their
4u page the goal with ticktock's
algorithm is constantly trying to find
you new people and new content to show
not necessarily just show your content
only to followers don't be afraid to use
the same hooks the same sounds the same
phrases the same shot the same setting
the same background all of that stuff
the same style if it's not broken don't
fix it why change your formatting if
it's not broken and it's working just
keep doing it so it doesn't work anymore
and then take a break post some other
formats try to go back to it after about
20 days if it works again boom
pump it out if it doesn't work then keep
moving on until you find your next
trending sound or trend that works for
your brand number five and this is so
important remember this tick tock's
algorithm does not
find an audience for your video it finds
a video
for its audiences i'm going to repeat
that tick tock's algorithm does not find
an audience for your video it finds
videos for its audiences tick tock needs
to find good content that will keep
their audience engaged and on the
platform on tiktok if you're in the
fitness niche and it sees that your
video is a fitness product and is
performing really well a lot of people
are watching it all the way through well
guess what tic toc is gonna take your
video and it's gonna show it to the
masses of fitness fanatics on tik tok
millions of people that follow fitness
niches on tik tok are gonna see that
video because
no tick tock didn't find that audience
for you it found your video and showed
it to the already existing audience when
you're creating your videos think of it
like that you need to create a video
that serves that already made audience
don't think that tic-tac is going to do
all the work for you give your tick tock
video the perfect audience that it
doesn't work like that i'm sorry all
right for those of you still around i am
so thankful for you thank you so much
for being a part of the community and
just for being here i'm going to give
you a sixth tip this one is huge a lot
of you have been dming me on instagram
and basically saying like i don't know
how to make content i'm not a content
creator i have no clue what i'm doing
and guess what
i'm in your same shoes i'm not a content
creator although i'm on youtube right
now and tick tock i'm doing my best but
i would not consider myself a content
creator once you have your products and
you have your niche what you can do is
find influencers in that niche and no
don't hire them as a one-time thing but
pitch them your business show them your
website show them your product tell them
what you do your goals as a business
everything about you and then say hey i
would love to hire you as my brand's
content creator if you can make one tick
tock for us every single day we'll give
you 20
of all revenue we generate you can say
20 of the revenue that you generate
yourself and we'll give you like a
special link that's trackable it's a
free app on shopify you can download
give them a free trackable link that
tracks their sales or you can just say
all revenue that we generate on this
store i'll give you 20 of that revenue
that's probably more enticing by the
time you contact about 20
50 even influencers i promise you you'll
find one to five that will be totally
down to give it a shot and they'll be
making the content for you these are
people that have already gone viral
hopefully on tick tock before people
that are already in your niche and you
can utilize them you don't even have to
make the content yourself just hire it
out and give them a 20 commission off of
all the sales you make and that's it
guys thank you so much again for being
here make sure to like comment and
subscribe to be entered into the
mentorship giveaway and we'll be in
touch see in the next one
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