How Ryan Trahan is Taking Down MrBeast

Summary

In this video, popular YouTuber Ryan Trahan discusses the launch of his new candy brand, Joy Ride. Ryan explains his motivation behind starting Joy Ride, deciding to partner with an existing candy company rather than build from scratch. He positions Joy Ride as a mainstream, gender-neutral brand with appeal to his broad audience. Ryan elaborates on the cinematic video he used to announce Joy Ride, taking an unconventional approach to stand out. Comparing to category leaders Feastables and Prime, Ryan aims to leverage short-form social content and authentic integrations. Looking ahead, he sets ambitious goals for Joy Ride to become a leader in the candy aisle using quality ingredients. While not directly competing, Ryan is inspired by MrBeast's success with Feastables as a benchmark.

Takeaways

• 😊 Ryan recently launched a new candy brand called Joy Ride
• 🍬 Joy Ride's first product is a blue raspberry candy with no artificial colors or ingredients
• 📈 Joy Ride sold out within 5 days of launch
• 👪 Ryan positioned Joy Ride to appeal to his broad mainstream audience
• 🔬 Ryan is targeting the candy market which has repeat purchases and a massive size
• 🎥 Ryan launched Joy Ride with a surprise cinematic video to catch his audience's attention
• 📱 Ryan is focused on creating engaging social media content for Joy Ride
• 🍫 Ryan sees Mr Beast's Feastables as inspiration but wants Joy Ride to stand out with taste and no artificial ingredients
• 🚀 In 5 years, Ryan wants Joy Ride candy sold in main candy aisles nationwide
• 🤝 Ryan is open to collaborations between Joy Ride and other creators or brands

Q & A

What was Ryan's first business idea before starting Joy Ride?

Ryan's first business idea was a fun drink, but he decided not to pursue that since drinks are difficult to ship. He then pivoted to candy with Joy Ride.

Why did Ryan decide to partner with an existing company rather than build Joy Ride from scratch?

Ryan didn't have enough time to build Joy Ride from scratch while also focusing on creating YouTube videos. Partnering allowed a small team to run Joy Ride while Ryan focuses on content.

How did Ryan promote the launch of Joy Ride?

Ryan released a highly produced, cinematic video announcing his partnership with Joy Ride. This unexpected video format caught his audience's attention.

What makes candy a good product for mainstream YouTubers like Ryan?

Candy has a very broad appeal since anyone can enjoy it. It also drives repeat purchases more frequently than most products.

How is Ryan positioning Joy Ride's brand?

Ryan is positioning Joy Ride as an authentic, downtoearth brand that focuses on highly engaging social media content rather than over-the-top marketing stunts.

What is Ryan's long term goal for Joy Ride?

Ryan wants Joy Ride to be stocked in the regular candy aisle at stores everywhere. He also hopes to influence the wider candy industry to remove artificial colors and ingredients.

How does Ryan plan to integrate Joy Ride into his YouTube channel?

Ryan plans simple, organic integrations like going to buy Joy Ride at a store in his travel videos rather than anything overly promotional.

Would Ryan ever collaborate with MrBeast's Feastables?

Ryan thinks it's more realistic to collaborate with other creators on custom Joy Ride flavors rather than directly with Feastables.

What is Joy Ride's main value proposition?

Joy Ride's main selling point is having no artificial colors or ingredients while still prioritizing great taste.

How does Ryan plan to compete with Feastables?

Ryan believes he must focus on simply making the best tasting candy to stand out from Feastables.