Modal 120 Ribu, Hutang 2 Milliar Lunas! Jual Bakso 2 Ribu/Porsi

Summary

The transcript features Riz Setiawan, co-founder of Bakso Sritika, sharing his inspiring journey from a struggling contractor to a successful food entrepreneur in Malang, Indonesia. He recounts how financial hardships led to innovative solutions, such as producing frozen bakso to reach a broader market. Emphasizing the importance of family support and faith, Riz highlights the significance of treating parents with respect and gratitude. His narrative illustrates the transformative power of perseverance, faith, and ethical business practices, culminating in a thriving enterprise that honors both tradition and community.

Takeaways

• 😀 The founders started their business journey with significant debt, reaching nearly 2 billion IDR.
• 😀 They faced severe financial struggles early on, relying on minimal resources for sustenance.
• 😀 The turning point came after they shifted from debt-based business practices to a more ethical approach, avoiding interest (riba).
• 😀 They introduced a unique menu item, the 'Kemulan Hutang' bakso, priced affordably at 2,000 IDR to help others in need.
• 😀 The brand, Bakso Sritika, emphasizes family values, with the name honoring both mothers of the founders.
• 😀 Their success was fueled by community engagement, including promoting their products through social media and local partnerships.
• 😀 The business faced competition but found a niche by focusing on traditional Malang bakso flavors and convenient frozen packaging.
• 😀 They overcame initial setbacks by continuously innovating and adapting to market demands, particularly during the rise of bakso Aci.
• 😀 Support from family, especially their parents, played a crucial role in their perseverance and success.
• 😀 The founders emphasize the importance of treating parents with respect and gratitude as a guiding principle for prosperity.

Q & A

What were the initial challenges faced by the founders of Bakso Sritika?

The founders faced significant financial challenges, including a debt of nearly 2 billion IDR from their first business venture, which impacted their ability to sustain themselves.

How did the founders come up with the idea for Bakso Sritika?

They initially sold bakso dough and noticed a demand for it on social media, leading them to innovate by packaging Malang-style bakso as a frozen product.

What is the significance of the name 'Bakso Sritika'?

The name is derived from the names of their mothers, honoring both their family heritage and the support they received from their parents.

How did the founders manage to increase their sales after initial struggles?

They leveraged social media for marketing, particularly Facebook, to promote their products, leading to viral interest and increased sales.

What is the unique selling proposition of Bakso Sritika's products?

Their products emphasize authentic Malang flavors, offering a complete frozen bakso meal package that includes various components like meatballs, tofu, and seasoning.

What role did family support play in the founders' journey?

Family support was crucial; their parents encouraged them during tough times, and they focused on giving back to their parents as part of their business philosophy.

What ethical principle influenced the founders' approach to business?

They committed to avoiding riba (usury) in their financial dealings, which they believe contributed to their eventual success and blessings in business.

How did the founders address their debt situation?

They systematically worked to pay off their debts while ensuring their business practices aligned with their values, ultimately leading to financial stability.

What is one of the key products offered at Bakso Sritika, and what is its price?

One key product is the 'Kemulan Utang' bakso, priced at 2,000 IDR per serving, designed to be affordable for those in need.

What future plans do the founders have for Bakso Sritika?

They aim to expand distribution across Indonesia and continue developing their product line while maintaining their commitment to ethical practices.