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Summary

In this inspiring story, Muhammad Dimas Pamungkas, the co-founder of Kane, shares his journey of starting a food business from humble beginnings. Despite facing personal and financial challenges, including the loss of his father and struggles with early ventures, Dimas pushed forward with the support of his family. Through perseverance, faith, and learning from mistakes, he built a successful food business in Tulungagung, offering a variety of dishes including banana chips, grilled fish, and fried chicken. His story emphasizes the importance of hard work, learning from failures, and trusting in a higher purpose to guide one's journey.

Takeaways

• 😀 The speaker, Muhammad Dimas Pamungkas, shares his personal journey in building his business, Kane, which started with selling flavored fried bananas (pisang pasir) in Malang in 2018.
• 😀 He faced challenges, including dealing with personal loss, such as the passing of his father in 2017, which led to him and his siblings stepping up to help support their mother and family.
• 😀 He had a difficult childhood where he struggled with confidence but learned to overcome this through entrepreneurial activities, including selling at school.
• 😀 Dimas believes in the importance of adaptability and resilience. Even when business ventures faced setbacks, including during the COVID-19 pandemic, he continued to find ways to keep the business going.
• 😀 The business started with a small stall and grew through trial and error. It eventually moved to a larger space, expanding their menu to include dishes like grilled catfish and chicken rice.
• 😀 The speaker emphasizes the significance of building a strong foundation and constantly learning. He stresses that while he initially focused on business theories, he had to adjust to real-life challenges and learn from his mistakes.
• 😀 He also describes how his entrepreneurial mindset grew from his family background, with his father and mother guiding him through experiences like managing a fish pond and small local retail businesses.
• 😀 Spirituality plays an important role in Dimas' life and business, with a strong emphasis on maintaining good intentions, trust in God's will, and acting with sincerity and humility.
• 😀 Dimas learned key lessons from his experiences in business, like not being overly attached to the outcomes of his efforts, understanding that results are in God's hands, and keeping faith despite challenges.
• 😀 He advises aspiring entrepreneurs to be persistent, humble, and learn from their mistakes. He encourages them to trust in the process, stay patient, and use setbacks as learning opportunities.

Q & A

What motivated the speaker to start his own business?

The speaker was motivated by a desire for independence and to avoid being constrained by a boss. Growing up, he felt he was hard to manage and wanted to have control over his own work life.

What challenges did the speaker face in his early business ventures?

The speaker faced several challenges including lack of confidence when selling at school, difficulties in managing finances, and the impact of the COVID-19 pandemic which led to a prolonged business closure.

How did the speaker's family contribute to his business journey?

The speaker's family played a significant role in supporting his business. His mother helped manage the home, and his older brother assisted with logistics and production. The speaker also learned important lessons from his father before his passing.

How did the speaker transition from selling simple snacks to a more complex menu?

The speaker began by selling simple items like pisang pasir (seasoned bananas) and martabak manis. After moving to a larger location, he learned how to prepare more complex dishes such as chicken geprek and grilled catfish, which helped expand his offerings.

What personal philosophies or teachings have influenced the speaker's approach to business?

The speaker was influenced by his father's teachings on money management and his own spiritual beliefs. He emphasized the importance of ikhtiar (effort) and faith in God, acknowledging that business success is not solely dependent on personal effort but also on divine will.

How did the speaker deal with moments of financial stress in his business?

During financial hardships, such as when sales dropped or stock went unsold, the speaker would find ways to give back to the community, like distributing excess food. He also relied on his family's support and his faith to get through tough times.

What led to the initial success of the speaker’s business?

The business gained initial success due to a combination of strategic location near a campus, the high demand for affordable food from students, and the speaker’s continuous learning from his experiences and failure.

What role did social media and online platforms play in the business’s survival?

Social media platforms and online ordering systems helped the business stay afloat during the times when the campus was closed, enabling them to reach a broader customer base even when physical foot traffic was low.

What lessons did the speaker learn from his experience with the fish farming business?

The speaker learned that business ventures can be unpredictable, as evidenced by the loss of an entire fish farm. However, he also saw how important community support and resourcefulness are in overcoming setbacks.

What future plans does the speaker have for expanding his business?

The speaker is considering expanding his business by offering franchises, but he is focused on strengthening the foundation of his current operations before taking on such responsibility. He is also exploring new menu options and growing his network.