How To Sell $100K Worth Of Canva Templates On Shopify: DDM Student Success Interview

Summary

In this insightful video, the speaker shares their journey in the fitness and dropshipping industries, emphasizing the importance of solving significant customer problems for sales success. They discuss their experience with gradual sales growth and highlight the effectiveness of video ads over still images in engaging potential buyers. By adopting a flexible and intuitive approach to ad creation, the speaker demonstrates how relatable scenarios can resonate with audiences. The video encourages viewers to apply these strategies to their own businesses and invites them to connect for further support.

Takeaways

• 😀 Successful dropshipping relies on understanding customer pain points and solving significant problems.
• 📈 Sales typically grow gradually, with initial months showing low sales followed by steady increases as customer awareness builds.
• 🛠️ Offering solutions for time management and efficiency is crucial, especially for target audiences like personal trainers.
• 🎥 Video ads have proven to be more effective than static ads in engaging potential customers.
• 👤 Personal branding in ads (featuring oneself) can enhance curiosity and relatability among viewers.
• 💡 Testing multiple ad variations is essential to identify the most effective messaging and creative strategies.
• 📝 A loose, flexible approach to ad creation allows for rapid iteration and adaptation based on performance.
• 🔍 Understanding your audience's struggles helps in crafting targeted ads that resonate and drive engagement.
• 👥 Community engagement and direct communication with potential customers can foster loyalty and interest.
• 📢 Encouraging viewer interaction (likes, comments, subscriptions) helps to build a supportive online presence.

Q & A

What was the speaker's initial experience with sales on Etsy?

The speaker experienced gradual sales growth, starting with one sale in the first month, increasing to five sales the next month, and then to ten or fifteen in subsequent months.

What key factor does the speaker emphasize for making sales?

The speaker emphasizes that solving a significant problem for customers is crucial; if there is a heavy problem, people are willing to pay for solutions.

How does the speaker approach creating ads?

The speaker creates ads spontaneously, generating multiple versions and testing them to see which ones perform best, often creating around three versions of each ad.

What type of ads does the speaker find most effective?

The speaker finds that video ads perform significantly better than static ads, especially those featuring personal stories or relatable situations.

Can you give an example of a successful ad created by the speaker?

One successful ad featured a personal trainer discussing their struggles with time management and how using fitness templates helped them, capturing the audience's attention with a relatable scenario.

What does the speaker suggest about understanding the target audience?

The speaker advises thinking from the perspective of the target audience to understand their struggles, which helps in crafting effective advertising content.

How does the speaker suggest handling ads that don’t perform well?

The speaker recommends testing various ads and refining them based on performance; if an ad doesn't resonate, they move on and build off the ones that do.

What overall approach does the speaker take towards their business strategy?

The speaker emphasizes a community-oriented approach, encouraging viewers to engage with them for further information and promoting their program.

What specific industry does the speaker refer to in terms of problem-solving?

The speaker mentions the fitness industry and the relationship industry as areas where significant problems can be addressed with their solutions.

What is the final invitation made by the speaker in the video?

The speaker invites viewers to reach out via Instagram for questions or to join their digital dropshipping program, encouraging community interaction.