How To Produce $800 Worth Of Microgreens/Week (Small Space)

Summary

In this video, Donnie Greens shares his successful journey of growing microgreens, revealing how he earns over $800 a week from his home-based farm. He explains the importance of understanding revenue, effective space management, and cost control, emphasizing starting lean to avoid unnecessary expenses. Donnie advocates for local farmers markets as a prime avenue for attracting health-conscious customers, and he highlights the benefits of establishing a weekly subscription service for steady income. For those eager to start, he promotes his 'One Tray Away' challenge, designed to fast-track learning in microgreens cultivation.

Takeaways

• 😀 Start your microgreens business with a clear financial goal, such as earning $800 a week, which translates to growing and selling 32 trays.
• 🌱 Each tray of microgreens can generate around $25 in revenue, making it essential to understand your pricing and production capacity.
• 📏 You can grow microgreens in small spaces, such as a spare bedroom or basement, maximizing the use of limited areas.
• 💰 Keep your startup costs low by investing only in essential supplies and equipment; avoid unnecessary expenses that could hinder profitability.
• 🏪 Farmers markets are an excellent initial sales venue, providing access to health-conscious consumers and local customers who value fresh produce.
• 📈 Implement a weekly subscription model to create consistent revenue and streamline your growing schedule.
• 👥 Engage directly with customers at farmers markets to gather feedback, test products, and build relationships that can lead to referrals.
• 🔍 Focus on simplicity when starting; avoid overly complex systems or fancy equipment that can complicate your operations.
• 📬 Collect customer emails at events to build a mailing list for marketing and outreach purposes, enhancing your customer base.
• 💡 Be open to learning and adapting based on customer interactions; this real-time feedback is invaluable for refining your business approach.

Q & A

What is the primary income goal discussed in the video?

The primary income goal discussed is generating $800 in revenue per week from selling microgreens.

How many trays of microgreens need to be sold weekly to meet the income goal?

To meet the $800 weekly income goal, 32 trays of microgreens need to be sold, assuming an average price of $25 per tray.

How quickly do microgreens grow, and what does this mean for turnover?

Microgreens grow quickly, typically in one week, allowing for weekly turnover of crops, which enables consistent production and sales.

What is the recommended initial setup for growing microgreens?

It is recommended to start with two grow racks to accommodate the 32 trays needed to meet the revenue goal, which requires minimal space.

What mistakes did Donnie Greens mention about starting out?

Donnie mentioned mistakes like spending too much on poor-quality supplies and equipment, which could have been avoided by starting lean and selecting the right materials.

What customer base does Donnie recommend targeting?

Donnie recommends targeting health-conscious consumers, particularly at local farmers markets, where buyers are actively seeking fresh and local products.

What are the benefits of selling at farmers markets?

Farmers markets attract customers looking for local, farm-fresh products, provide real-time feedback, and allow growers to establish a local presence and customer base.

How can new growers collect customer information?

New growers can collect customer information by gathering emails at farmers markets, which helps build a contact list for future marketing and sales.

What is the 'One Tray Away Challenge'?

The 'One Tray Away Challenge' is a program created by Donnie that aims to help individuals become proficient in growing microgreens within ten days.

Why is it important to keep operations simple when starting a microgreens business?

Keeping operations simple is crucial to minimize initial costs, manage cash flow effectively, and avoid overwhelm while establishing the business.