Step-3, Calling Tips in Real Estate, | 7 Steps to Become Master in Real Estate by Shantanu Singh.|

Summary

In this video, Shantanu Singh emphasizes the importance of knowledge in real estate calling techniques. He advises agents to be well-informed about their projects and engage customers personally by using their names. The video highlights the need to ask relevant questions to understand customer requirements better and suggests avoiding gender biases in calls. Maintaining a positive and energetic demeanor throughout the conversation is essential for creating a lasting impression. The speaker concludes by mentioning that the next video will focus on the crucial aspect of site visits, which significantly impact customers' decisions.

Takeaways

• 📚 Knowledge of your project and the real estate market is essential before making calls to build trust with potential customers.
• 🚫 Gender stereotypes in calling should be challenged; success depends more on confidence and knowledge than on whether the caller is male or female.
• 👋 Start each call with a friendly greeting to create a positive first impression.
• 🗣️ Personalize conversations by using the customer's name to make them feel valued.
• ❓ Engage customers with open-ended questions to better understand their needs and preferences.
• ⚠️ Avoid overwhelming customers with too much information at once; focus on building rapport first.
• 📅 The primary goal of each call should be to secure an appointment for a site visit, as this is crucial for closing deals.
• 🔄 Maintain an energetic and engaging tone throughout the conversation to keep the customer's interest alive.
• 🤝 Establish a personal connection by asking limited personal questions to foster rapport.
• 💬 Always conclude calls on a positive note, expressing your enjoyment in speaking with the customer and looking forward to meeting them.

Q & A

What is the importance of calling in real estate?

Calling is crucial in real estate as it determines whether a deal with the customer will progress or not. It establishes the relationship with the customer and can affect future communication.

What should be the first step before making calls to customers?

Before making calls, it is essential to have thorough knowledge about your project, product, and the company. This knowledge helps build credibility and trust with the customer.

Why is it suggested that both genders can effectively make calls in real estate?

While there is a misconception that only females should make calls because they attract more customers, the speaker emphasizes that confidence and knowledge are what truly matter, regardless of gender.

What common mistake do people make when calling customers?

A common mistake is sounding like a telemarketer by overwhelming the customer with information about all services offered. Instead, the focus should be on engaging in a personal and meaningful conversation.

How should one greet a customer when making a call?

It is important to greet the customer warmly, using their name to personalize the interaction. For example, starting with, 'Hello, [Customer's Name], how are you today?' creates a connection.

What type of questions should be asked during a call?

Questions should be limited to personal topics to build rapport, such as where the customer lives or what sector they work in. This helps create a connection before discussing the property.

What should be done after understanding the customer's needs?

After identifying the customer's needs, suggest products or properties that align with their requirements. This shows that you have listened and are offering tailored solutions.

What is the ultimate goal of the call?

The ultimate goal is to secure a visit from the customer to view the property. A well-structured closing question can facilitate this, allowing the customer to choose a convenient time.

What key elements should be maintained during the conversation?

Conversations should be friendly, interesting, and energetic. This ensures that the customer feels engaged and valued throughout the call.

What is the topic of the next video mentioned in the script?

The next video will focus on site visits, which is a critical factor in determining whether the customer will decide to proceed with a purchase.