Customer Follow Up in Real Estate.रियल एस्टेट में Follow up का सही तरीका। #Shantanusingh

Summary

In this informative video, Shantanu Singh emphasizes the critical importance of follow-ups in real estate sales. He discusses effective strategies to maintain customer engagement after site visits, highlighting the need for building strong connections to ensure successful closings. The video outlines practical tips for communicating with customers, maintaining punctuality, and shifting the focus from hard selling to providing valuable advice. Shantanu encourages real estate professionals to prioritize follow-ups, ensuring they stay top of mind for clients, ultimately enhancing their chances of closing deals successfully.

Takeaways

• 😀 Follow-up is crucial for converting leads into clients in real estate.
• 😀 Maintaining a connection with customers increases the likelihood of them answering your calls.
• 😀 Focus on building relationships rather than just selling; personal connections are key.
• 😀 A follow-up can last from one day to a year, depending on customer engagement.
• 😀 Make sure to remember important details about customers to strengthen your bond.
• 😀 Conversations should balance personal topics (40%), product-related information (20%), and other interests (40%).
• 😀 Always be punctual and respectful of the customer's time for calls and meetings.
• 😀 Avoid aggressive selling; instead, offer advice and support as if you were a family member.
• 😀 Regularly remind customers of their dreams and how your offerings can help achieve them.
• 😀 Encourage customers to schedule meetings soon after initial contact to keep the momentum going.

Q & A

What is the main focus of the video?

The video focuses on the importance of follow-ups in real estate and provides strategies to enhance customer engagement, ultimately leading to successful sales.

Why is follow-up crucial in the real estate industry?

Follow-up is crucial because it helps maintain communication with potential clients, reinforces previous interactions, and increases the likelihood of closing a sale.

What does the term 'follow-up' refer to?

Follow-up refers to the ongoing communication and efforts made to engage potential clients after initial contact, which can last from days to months.

What is the 40-20-14 rule mentioned in the video?

The 40-20-14 rule suggests that during a follow-up call, 40% of the conversation should focus on personal topics of interest to the customer, 20% on product-related discussions, and 14% on light, casual conversation.

How should one approach a follow-up call?

During a follow-up call, one should start with casual conversation to build rapport before transitioning into business discussions, ensuring that the customer feels comfortable.

What is meant by being punctual in follow-ups?

Being punctual means honoring scheduled call times and possibly calling a few minutes early, which demonstrates respect for the customer's time and commitment to the follow-up process.

What strategy should be avoided during follow-up calls?

Salespeople should avoid being overly aggressive in pushing for a sale. Instead, they should position themselves as trusted advisors offering valuable advice.

What is the significance of setting appointments in follow-ups?

Setting appointments during follow-ups is significant as it encourages further engagement with potential clients and increases the chances of closing deals.

How can one create urgency in follow-up communications?

Creating urgency can be achieved by emphasizing the value of the meeting or the time-sensitive nature of the real estate opportunity during follow-up communications.

What are the potential consequences of neglecting follow-ups?

Neglecting follow-ups can result in lost opportunities, as clients may choose to engage with other agents or businesses if they feel overlooked or unimportant.