How to Overcome Resistance — Seth Godin

Summary

In this episode, Tim Ferriss engages in a thought-provoking conversation with Seth Godin, exploring topics such as the art of blogging, the importance of creating a 'vacuum' for new projects, and the impact of technology on various forms of media. Seth shares insights on his writing process, the value of consistency, and the power of simplicity in communication. The discussion also touches on the influence of notable figures like Isaac Asimov and the evolution of projects like VCR games and social networks. Tim and Seth delve into the nuances of creating content that resonates with an audience and the strategic decisions behind choosing new endeavors.

Takeaways

• 🔐 The importance of using a reliable password manager like 1Password to protect against data breaches and enhance online security.
• 💤 The impact of temperature on sleep quality and how 8 Sleep's Pod cover helps regulate sleeping environment temperatures for better rest.
• 🏆 1Password's recognition as Wirecutter's top pick for password managers due to its combination of security and user-friendly design.
• 📝 The significance of writing concise and impactful blog posts that provoke thought and discussion, as demonstrated by Seth Godin's approach.
• 🤖 The influence of Isaac Asimov's work and his hands-off approach to collaboration, which fostered trust and creative freedom.
• 🎲 The creative process behind developing interactive games, as exemplified by the VCR game collaboration with Isaac Asimov.
• 🚀 The value of creating a 'vacuum' in one's career to make space for new projects and opportunities.
• 🧩 The concept of 'cure' as a safe haven or niche for creatives to consistently produce and share their work.
• 📈 The power of establishing a consistent genre or platform, such as a blog, where readers know what to expect and can rely on the content.
• 🌐 The impact of technology changes on media and how pioneers adapt to these shifts to continue creating innovative content.
• 🎉 The celebration of small but meaningful victories, like sending out a short newsletter, as a way to maintain engagement and share interesting finds.

Q & A

What is the significance of the podcast sponsor's product, One Password, to the host?

The host considers One Password one of his favorite products due to its industry-leading security and award-winning design. He has been using it for over a decade and has made it a requirement for everyone on his team to protect against data breaches.

How does the 8 Sleep Pod cover help improve sleep quality?

The 8 Sleep Pod cover fits on any mattress and allows users to adjust the temperature of their sleeping environment to optimal levels. It features dual-zone temperature control, enabling separate temperature settings for each side of the bed, and makes temperature adjustments throughout the night based on biometrics, environment, and sleep stages to limit wake-ups and increase deep sleep percentage.

What are some of the key takeaways from Seth Godin's advice on writing short blog posts?

Seth Godin suggests treating blog posts more as questions or provocations rather than answers or prescriptions. He emphasizes the importance of creating a post that encourages the reader to think and engage in a dialogue. Additionally, he advises on setting boundaries and rules for writing to ensure consistency and sustainability.

What is the main reason behind the host's decision to experiment with walking talks instead of traditional podcast recordings?

The host believes that sitting is not good for health and that humans are not evolved to consume podcasts in a fixed location. By experimenting with walking talks, he aims to counteract this trend and engage in an activity that humans are designed to do – walk.

How does the host describe the concept of 'creating a vacuum' in relation to his projects?

The host describes 'creating a vacuum' as intentionally stopping a project or activity to make space for new, potentially more fulfilling endeavors. This action involves a level of discomfort and uncertainty but is deemed necessary for personal growth and innovation.

What is the benefit of maintaining a consistent writing schedule, according to Seth Godin?

Seth Godin believes that maintaining a consistent writing schedule helps to eliminate the internal noise and uncertainty about whether to write each day. This consistency allows him to focus on creating and sharing content without the pressure of producing a 'perfect' post every time.

How does the host use the concept of 'cure' in relation to his professional practice?

The host uses the term 'cure' to describe a safe haven or niche where he can consistently deliver value in his professional practice. By occupying a specific lane and being reliable in that space, he has built a platform that provides him with a unique advantage.

What is the main reason for the host to continue writing his blog even if no one reads it?

The host continues to write his blog because it helps to quiet the noise in his head and provides him with a sense of satisfaction and consistency. The commitment to writing daily has become a non-negotiable part of his routine, regardless of the audience size.

What advice does Seth Godin give for making short blog posts more effective?

Seth Godin advises making short blog posts effective by starting with a clear and concise assertion that creates a 't' and then releasing the tension to land an idea. He also suggests keeping the posts simple, beneficial, and free from unnecessary parentheticals or exaggerations.

How does the host describe the process of creating a new piece of writing or content?

The host describes the process as a cycle of creating internal, mediocre work and exploring various ideas. He uses tools like a laser cutter to create physical prototypes and enjoys the invention cycle, although he also acknowledges the need to eventually ship the work and not just focus on the creation process.

What is the host's approach to dealing with the discomfort of creating a 'vacuum' after stopping a project?

The host deals with the discomfort by engaging in other activities, such as creating straw prototypes and exploring new ideas. He also uses this period to reflect on his work and consider new projects, although he acknowledges that this can be a challenging and uncomfortable process.