Konain Shah on Scaling an Agency & Staying Humble

Summary

In episode 71 of the 'Evolve Your Brand' podcast, host Conan Sha, CEO of Copy and Clients, shares his journey of scaling his business to over $50k per month at a young age. Conan discusses the importance of focusing on high-value tasks, the necessity of delivering results, and the strategy of offering services for free to prove his team's capabilities. He emphasizes the significance of having a clear value proposition, vetting clients for long-term partnerships, and the belief in one's own service. The conversation also touches on the importance of sales, marketing, and fulfillment in business growth, and Conan's commitment to continuous improvement and ethical sales practices.

Takeaways

• 😀 Conan, CEO of Copy and Clients, has scaled his business to over $50k per month at a young age.
• 🕒 Conan prioritizes tasks based on whether they are worth his time and align with his business goals.
• 💼 He emphasizes the importance of focusing on high-value tasks and serving Fortune 500 clients over lower-value work.
• 🔍 Conan believes the industry has become more about talking than showing results, advocating for a focus on fulfillment over sales.
• 🚀 To improve client results, Conan took three months off from acquiring new clients to focus solely on fulfilling existing client needs.
• 📈 He has achieved over a 95% success rate with clients by setting clear expectations and focusing on results.
• 💬 Conan discusses the need to move beyond just sales and focus on long-term client relationships and fulfillment.
• 💰 He shares his belief in the importance of making money a skill set, understanding the exchange of value, and not being afraid to invest in business growth.
• 🔥 Conan is willing to take risks, such as offering services for free to prove his capabilities and attract high-quality clients.
• 🌟 He aims to grow his business to $150,000 per month in revenue by focusing on the right clients and maintaining a lean team.

Q & A

What is the key takeaway from Conan's approach to scaling his business?

Conan emphasizes the importance of focusing on high-value tasks and clients, and ensuring a high success rate in client fulfillment. He also stresses the significance of investing time and money back into the business to achieve scalability.

How does Conan define a 'player' in the context of his clients?

In the context of his clients, Conan defines a 'player' as someone who can deliver high-quality work and produce a significant return on investment, ideally 4x, 5x, or even 10x the cost of their services.

What is Conan's perspective on the industry's focus on sales versus fulfillment?

Conan believes the industry has become more sales-oriented at the expense of fulfillment. He has chosen to focus on the opposite, ensuring high client satisfaction and results, which in turn has helped him grow his business.

How did Conan achieve a 95% success rate with his clients?

Conan achieved a 95% success rate by taking three months off from acquiring new clients to focus solely on improving his fulfillment processes and ensuring his clients were getting the desired results.

What is Conan's strategy for vetting potential clients?

Conan vets potential clients by having initial conversations to assess their long-term thinking, reviewing their numbers, and evaluating their overall approach to business growth and strategy.

Why does Conan offer his services for free to certain clients?

Conan offers his services for free as a way to prove his 95% success rate claim. It's also a strategy to weed out clients who may not be a good fit and to attract those who are serious about achieving results.

What is Conan's view on the importance of having a structured approach to business growth?

Conan views a structured approach, including having systems in place for referrals, direct mail, follow-ups, and various email strategies, as crucial for sustainable business growth.

How does Conan define 'making money' in the context of his business?

Conan defines 'making money' as the skill set of understanding and providing value in exchange for money. He believes in identifying and solving clients' problems, which leads to a higher willingness to pay for the solutions provided.

What is Conan's advice for those looking to increase their sales?

Conan advises increasing the number of sales calls and reaching out to the right clients with the right offer and mindset. He also emphasizes the importance of continuous improvement in sales, marketing, and fulfillment.

What are Conan's future goals for his business?

Conan's future goals include scaling his business to a consistent monthly collection of $150,000, maintaining a lean team, and creating more content to educate others on the importance of fulfillment in service businesses.

How can someone connect with Conan for potential collaboration?

Those interested in connecting with Conan can reach out via his website copyingclients.com, or find him on social media platforms like Facebook, Instagram, and Twitter under the handle Conan aop.