[LIVE] Copywriting Sales Call w/ $57M CEO (A Must Watch If You Want Clients)

Summary

In this episode of 'Road to $10,000 a Month,' the host shares his journey in landing a significant call with a CEO of a large company. Despite initial setbacks, including a challenging start and an unexpected inquiry about his background, he successfully negotiates a deal. The episode highlights the importance of being likable and confident in sales calls, even when faced with objections. The host also discusses his strategy for growing his business and attracting clients, emphasizing the value of personal connection in business relationships.

Takeaways

• 📈 The speaker is aiming to increase their income to $10,000 a month through marketing and sales strategies.
• 🔍 They hired someone on Fiverr to find leads because it was too time-consuming to do it themselves.
• 🎯 They managed to land a call with a big company, which was a significant achievement in their sales efforts.
• 💡 The speaker identified a problem in the potential client's funnel and offered a solution, which got the client's attention.
• 💸 The initial offer was $500 plus 5% royalties, but it was adjusted to $100 for research and 3% royalties due to the client's size.
• 📝 The speaker learned the importance of being prepared and having a clear understanding of the client's business model.
• 🗣️ The call was challenging due to initial miscommunication and the speaker's lack of knowledge about the client's company size.
• 🤝 Building rapport and being likable can be as important as competence when closing deals with clients.
• 📊 The speaker emphasized the importance of setting clear tracking and measurement for the success of marketing campaigns.
• 🌐 The speaker is also working on a strategy to potentially replace the client's current marketing agency with their own services.

Q & A

What was the main focus of the episode three of 'Road to $10,000 a month'?

The main focus of episode three was on marketing and the process of landing a significant call with a potential client, which involved discussing the number of outreaches made, the challenges faced, and the strategies used to secure a deal.

How many outreaches did the speaker make in the week leading up to the episode?

The speaker made a total of three outreaches during the week leading up to the episode, with one on May 18th, one on May 21st, and two on May 22nd.

Why did the speaker hire someone on Fiverr?

The speaker hired someone on Fiverr to find leads because it was taking too much time to do it themselves, and at the income level of $4,000 to $5,000 a month, it became an affordable luxury to outsource this task.

What was the outcome of the speaker's first outreach attempt in the episode?

The outcome of the first outreach attempt was successful, as the speaker identified a problem in the client's funnel and provided a solution, which got the client's attention and led to further discussions.

What were the three offers made to the school community in the coaching niche?

The three offers made were: 1) $6,000 setup fee and 30% share in revenue, 2) $4,000 setup fee and 35% share in revenue, and 3) $1,000 setup fee and 40% share in revenue.

How did the client react to the speaker's initial call setup?

The client reacted negatively to the initial call setup, as the speaker was late and had trouble understanding the phone extension system, leading to a rude response from the client's representative.

What was the speaker's goal with the sales page pitch to the client?

The speaker's goal with the sales page pitch was to charge $500 plus 5% royalties for their services, with the aim of improving the client's sales funnel and increasing their revenue.

How did the speaker handle the client's request for a price upfront?

The speaker was caught off guard by the client's request for a price upfront and initially asked for $500 for research and 3% royalties, which was later negotiated based on the client's reaction and the size of the company.

What was the speaker's strategy to overcome the client's objection about their background and experience?

The speaker overcame the objection by being honest about being self-taught and having limited formal experience, but emphasized their youth, ideas, and hunger to succeed, which resonated with the client.

What was the speaker's ultimate goal with the client's marketing agency?

The speaker's ultimate goal was to perform well with the sales page and potentially take over the marketing agency's role for the client, aiming to secure a long-term contract worth $10,000 a month.