Rota do Conhecimento: Projeto Multiplicadores

Summary

In this session, experts discuss using social media effectively, focusing on creating and managing Facebook fan pages and Instagram business accounts. Karina guides the audience through the process of setting up these accounts, linking them, and ensuring compliance with Meta's guidelines to avoid being flagged or blocked. Practical tips are shared on optimizing profiles for businesses, creating unified visual identities, and managing accounts across multiple locations. The session emphasizes the importance of building an online presence, engaging users, and staying aligned with Meta's policies to prevent disruptions.

Takeaways

• 😀 The session focuses on teaching assertive use of social media, emphasizing its importance for creating profiles and managing online presence.
• 📝 The first key step is creating a Facebook fanpage, which is crucial for officializing pages and engaging with students.
• 🔗 It's necessary to have a business account on Instagram and link it to the Facebook fanpage to avoid being flagged by Meta's protocols.
• 👤 The difference between a Facebook profile and a fanpage is highlighted, with profiles for individuals and fanpages for businesses.
• 📸 Proper account setup includes using the correct profile picture, banner, and bio description to establish a consistent brand image.
• 🔗 Linking Instagram and Facebook accounts is essential for managing social media platforms and avoiding account suspensions by Meta.
• 📑 The session provides a workflow for managing social media, including creating fanpages, setting up profiles, and linking accounts.
• 🚫 The importance of not using personal profiles for business purposes on Facebook is stressed to prevent account deactivation.
• 💼 It's recommended to use a Gmail account for administrators to manage fanpages, ensuring multiple people have access for continuity.
• 🏢 Each Polo (campus) should have its own fanpage, and these can be managed by a single administrator's profile for efficiency.
• 📲 The necessity of having a Facebook fanpage even if the primary social media use is Instagram is emphasized for official Meta verification.

Q & A

What is the main topic of the training session described in the script?

The main topic of the training session is learning to use social media assertively, including creating profiles, officializing pages, and enhancing online presence to engage more with students.

Who is the guest speaker introduced in the script?

The guest speaker introduced in the script is Karina, who is debuting on the knowledge route and will be sharing important tips on social media management.

What is the first step mentioned for managing social media according to the script?

The first step mentioned for managing social media is the creation of a fanpage on Facebook.

What is the difference between a profile and a fanpage on Facebook as discussed in the script?

A profile on Facebook is intended for individual use, allowing users to connect through adding friends, while a fanpage is designed for business use, connecting people as fans of the page.

Why is it necessary to have a commercial account on Instagram as per the script?

It is necessary to have a commercial account on Instagram because it is required for officializing the page and to avoid account suspension by Meta, which owns Instagram.

What is the importance of linking Instagram and Facebook accounts as highlighted in the script?

Linking Instagram and Facebook accounts is important to manage both platforms under one profile, ensuring a consistent brand image and easier management of social media activities.

What should be the content of a well-configured Instagram bio according to the script?

A well-configured Instagram bio should be simple, following the same description as the institution's official profile, including the name, a brief description, and the address of the unit.

Why is it recommended to have a standard profile on Instagram as mentioned in the script?

A standard profile on Instagram is recommended to generate a visual identity, ensuring that when people visit the page, they immediately recognize the brand or institution it represents.

What is the process to verify a Meta account as described in the script?

The process to verify a Meta account involves sending an email to the provided address with the URL of the fanpage already linked to the Instagram account, then accepting the invitation to verify received within the Meta Business Manager.

What are the potential consequences of not following the steps outlined in the script for social media management?

Not following the steps can lead to account suspension by Meta for reasons such as being considered a fake profile or violating Meta's policies and norms.

How can someone ensure their social media accounts are not considered fake by Meta as per the script?

To ensure social media accounts are not considered fake by Meta, one must follow the step-by-step process outlined in the script, including creating a fanpage, linking it to a commercial Instagram account, and completing the Meta verification process.