2024 09 05 09 46 43

Summary

In this final lesson, the focus is on monetizing a passion by creating a compelling offer. Key steps include crafting a fun and descriptive program name tailored to the ideal customer's goals, such as 'Fast Metabolism Diet for Women.' The lesson emphasizes the importance of a detailed synopsis that resonates with the customer's dreams. It outlines strategies for setting core prices based on program duration and intensity, and suggests adding bonuses like recipe guides and online support groups to enhance the value. The script also advises on creating scarcity through limited offers and providing guarantees to reduce risk, ensuring a win-win scenario for both the customer and the business.

Takeaways

• 😀 Consistently send out content to maintain visibility and engage with your audience.
• 🎯 Define your ideal customer avatar to better tailor your offerings to their needs.
• 📢 Engage with your audience through platforms like WhatsApp to understand their preferences.
• 🌟 Create a fun and catchy name for your product or service that resonates with your target audience.
• 🔍 Provide a detailed synopsis or description that highlights the benefits and goals of your offering.
• 💰 Clearly outline the core pricing structure of your offer, making it easy for customers to understand their options.
• 🎁 Include bonuses and additional value to make your offer more attractive and increase the likelihood of customer engagement.
• 🍽 Offer practical bonuses like healthy recipes, quick shopping guides, and online accountability groups to enhance the customer experience.
• 📅 Create a sense of urgency and scarcity by limiting the availability of your offer or highlighting time-sensitive opportunities.
• 💪 Provide a guarantee or assurance to reduce risk for the customer and build trust in your product or service.

Q & A

What is the main focus of the final lesson in the transcript?

The main focus of the final lesson is on how to turn a passion into a sustainable and income-generating endeavor by following certain steps.

Why is it important to keep sending out content consistently?

Consistently sending out content is important to ensure that people are exposed to your offerings and to build a consistent presence in their minds.

What does the term 'customer avatar' refer to in the context of the lesson?

The 'customer avatar' refers to a detailed description of the ideal customer or client, including their goals and needs.

Why should the name of your offer be fun and related to the customer's goal?

The offer name should be fun and related to the customer's goal to make it attractive and relatable, which can help in attracting the target audience.

What is the significance of providing a synopsis for your offer?

A synopsis provides a detailed overview of what the customer can expect, which helps in setting clear expectations and showcasing the value of the offer.

How does the core price of the offer influence the customer's decision?

The core price influences the customer's decision by providing them with different options based on their needs and budget, making the offer more flexible and appealing.

What role do bonuses play in enhancing the overall offer?

Bonuses enhance the overall offer by adding extra value, making the process easier, quicker, more enjoyable, and increasing the likelihood of the customer choosing the offer.

Why is it beneficial to include a guarantee in your offer?

Including a guarantee reduces the perceived risk for the customer, making them more likely to commit to the offer, as they know they have a safety net if the results are not achieved.

What is the purpose of creating scarcity in the offer?

Creating scarcity is a marketing strategy to make the offer seem more valuable and exclusive, which can prompt customers to act quickly to avoid missing out.

How can you use urgency to encourage customers to take action?

Urgency can be created by setting deadlines or limited availability, which encourages customers to take action before the opportunity is lost.

What is the purpose of the 'win-win' situation mentioned in the transcript?

The 'win-win' situation refers to a scenario where the customer either achieves their goal or gets their money back, ensuring they feel confident in their decision to invest in the offer.

Outlines

00:00

📈 Building a Profitable Passion: Crafting Your Offer

The first paragraph introduces the final lesson focused on monetizing a passion. It emphasizes the importance of consistent content distribution and understanding the customer avatar. The key points include creating a fun and descriptive name for your offer that resonates with the customer's goals, such as 'Fast Metabolism Diet for Women.' It also suggests providing a synopsis or detailed name that encapsulates the customer's dream and goals. The lesson further advises on structuring the core offer with variable pricing options based on the duration and intensity of the service, ensuring to communicate clearly what is required to guarantee results. Bonuses are highlighted as a strategy to enhance the offer's appeal, making the process easier, quicker, and more enjoyable for the customer. Examples of bonuses include local restaurant guides, quick shopping lists, and online accountability groups.

05:03

🔗 Enhancing Engagement and Reducing Risk: Scarcity and Guarantees

The second paragraph delves into strategies to enhance customer engagement and reduce perceived risk. It suggests offering genuine scarcity to create a sense of urgency, such as limited availability or time-sensitive offers. The use of guarantees, like a money-back promise, is highlighted to reassure customers of the value they will receive. The paragraph also touches on the importance of recording and repurposing content for future use, and the psychological impact of limited-time offers. It encourages setting specific limits on the number of customers that can be served to create exclusivity. The paragraph concludes with advice on how to structure the offer to make it more enticing, including adding bonuses and guarantees to the core price, and using scarcity to drive sign-ups.

Keywords

💡Content

Content refers to the material that is being produced and shared, typically in the form of articles, videos, or other media. In the context of the video, content is the core of what the presenter is advising on how to create and distribute to attract and engage an audience. The video emphasizes the importance of consistent content delivery to build a following and generate income, as indicated by the phrase 'keep sending out content on your app.'

💡Customer Avatar

A customer avatar, also known as a buyer persona, is a semi-fictional representation of an ideal customer. It includes the demographics, behaviors, needs, and goals of this ideal customer. In the video, the presenter suggests that by deciding on a customer avatar, one can better tailor content and offerings to attract and serve this specific audience, as mentioned in 'hopefully by now, you decided your customer avatar.'

💡Synopsis

A synopsis is a summary or brief description of something, often used to provide an overview of a book, film, or in this case, a product or service offering. The video script uses the term to describe how one should succinctly convey the essence of their offering to potential customers, as in 'give it a bit of a synopsis so give it a more detailed name synopsis if you like.'

💡Offer

An offer in the context of the video refers to the product or service that is being marketed to the customer. The presenter discusses the importance of creating a compelling offer that aligns with the customer's goals and needs, as seen in 'in today's lesson we're going to focus on your offer.'

💡Core Price

Core price denotes the base cost of a product or service. The video script emphasizes the need to clearly communicate the pricing structure of the offer, taking into account different options and durations, as stated in 'then you need to explain the core price as well.'

💡Bonuses

Bonuses are additional items or services provided to enhance the value of a product or service. In the video, the presenter suggests including bonuses to make the offer more attractive, easier, and more enjoyable for the customer, as indicated by 'the bonuses should be included to really push that person over.'

💡Scarcity

Scarcity is a marketing strategy that creates a sense of urgency by implying that a product or service is limited in quantity or available for a limited time. The video script mentions the use of scarcity to encourage quick decision-making, as in 'so what they do they one of each B send them randomly to or allocate per store.'

💡Guarantee

A guarantee is a promise made by a seller to a buyer that a product or service will meet certain standards or specifications. The video discusses offering a guarantee to reduce risk for the customer and increase the likelihood of a purchase, as seen in 'add in a guarantee to reverse the risk.'

💡Ideal Client

An ideal client refers to the perfect or most suitable customer for a business's product or service. The video script suggests that understanding and targeting the ideal client is crucial for creating effective offers, as mentioned in 'then explain the core price of what you offer add all the bonuses to make it easier quicker more likely and more enjoyable.'

💡Win-Win Situation

A win-win situation is a scenario where all parties involved benefit. In the context of the video, the presenter talks about structuring offers in such a way that both the customer and the business can benefit, as in 'the best case scenario you achieve your goal, you also learn a whole bunch of things, or you get your money back yeah so you win both ways.'

Highlights

Focus on turning passion into a sustainable income-generating activity.

Consistently send out content on your app to engage your audience.

Define your ideal customer avatar to better understand your target audience.

Engage with your audience through messages to gather feedback.

Create a fun and catchy name for your offer that resonates with your ideal customer's goals.

Provide a detailed synopsis of your offer to explain the benefits and goals.

Use compelling titles for webinars and marketing materials that reflect your offer's value.

Explain the core price of your offer, including options for different lengths and intensities.

Ensure your offer guarantees results to build trust with your customers.

Include bonuses in your offer to make it more attractive and valuable.

Offer practical bonuses like healthy meal plans and quick shopping guides.

Create a sense of urgency with genuine scarcity to encourage sign-ups.

Provide a guarantee to reduce risk and increase the likelihood of customers joining.

Use scarcity tactics like limited availability to create a sense of exclusivity.

Offer a win-win situation where customers achieve their goals or get their money back.

Incorporate bonuses that are relatable and enjoyable for your target audience.

Encourage early sign-ups with time-sensitive offers like 'before the summer' or 'before Valentine's Day'.

Learn from big brands like Chanel on how to create scarcity and exclusivity.

Ensure your offer is tailored to your ideal clients and explains the core price clearly.

Add bonuses to make the offer easier, quicker, more likely, and more enjoyable.

Transcripts

welcome to the final lesson and in this

lesson we're going to focus on how to

get C if you want to turn this from

being a passion something that actually

suain and generates inome you have to be

following these steps keep sending out

content on yourapp just keep it out

there consistent make sure people are

getting your content hopefully by now

you decied your customer Avatar maybe

had some messages back from the people

who you sent through your WhatsApp and

you're getting a flavor kind ofing out

to you then you can start generating

that mag you have way of attracting

those something that you can give them

and in today's lesson we're going to

focus on your offer so the first thing

you need to just give a fun name and the

way

name we

call want to need to be fun name you

need to mention avar who is your IDE

customer your IDE client and what's

their goal

you say fast metabolism diet for women

over women

over the fastab diet also and also see

that they want to

accelerate

F the LA

off is our avar

and that you can do it you are lazy in

the office and not to go to the

gym then you want to give it a bit of a

synopis so give

it a more s of detailed name synopis if

you like so think of your customer and

what's their dream this is what you want

to be using in terms of the the of

synopsis that you have here this will

also title of weinar you put top of your

cck on your being paid these are

important as well so you can see here 50

can

lose weeks without calories yeah so

again you have people over and it's

basically how to do this and this

without can lose

weeksies another example would be

without to the gym or they get their

money back yes so that's another way of

rounding that in terms of the

offer now then you need to explain the

core price as well yeah so you can give

them a choice they can either use

something like this this is what we our

a whole range of options depending on

how many s they want week and how long

those S they want to be and what time do

depending on these options the prices go

up and tell you exactly what you need to

do to guarante you get the results so

that's core offer of what we do so

say how men over can lose weight or you

get your money back and this is the

and they

see money they

want now let's get the bonus the bonuses

should be included to really push that

person over now if you said the program

is recipes all these things it's not

going to be as powerful as if Saye offer

these extra bonuses and the bonuses

makes things easier quicker more

enjoyable and more likely as well let's

so the first one

easier to make eating Health easy local

restaur guide eating out special Che

guide reci Z

yeah this IDE just 10 Rees that you can

cook at home you enjoy them and they're

Healy that's you're in the gold Z saying

no to friends tricket yeah so you can

include something like that healthy

meals check everything that's making the

whole process a lot

also person quick shopping the health

Rees that can be cooked in 10 minutes

quick super guide quick Health snacks

you can

also more so you can have

surity Che online accountability group

online educat

weight L ucation again you want to be

putting as well and you want to making

enjoy so breakfast lovely lunches

delicious these put to describe the

meals eting and also to make it more

enjoy give 10% off professional

photo achieve your goal and I'm Prof do

that

go to and get

to and they am of

M as well win situation and just TR to

over you know especially early stages

want to be visi you want heal restaurant

in maybe

do the

group cooking the re over as a group

individ as well

specific

asend or over

Zoom they

get Sho like which they can use and

again unexpected

text visitou whatsapps all of these over

deliveries will really Chim with them

they really like it and you want

once record and make asource for

fut record and that BEC bonus people

that you can include as well make them a

bonus or a for more inome so another

option in bonus sometimes what we would

do tour extra

so included as well and

just

superet something they can really relate

to and

enjoy the other thing you want to do is

askar and this needs to be genu I think

it's done people AR genu these sort of

things you can say something genu you

can say for example you know you can

work how many people you can really take

on that's a real number and you can just

say many people you can take this many

people and you're at this number so far

so you can say you can be part of this

cohort yeah and people don't want to

miss out things like that just pushes

them over the line yeah

next Monday there's another

session get themra or you Ur So you can

say get in there before the summer

before Valentine's Day something like

that now companies Big Brand companies

like Chanel compies do this really well

so what they do they one of each B send

them randomly to or allocate per store

so when somebody goes to the store they

know that store of either they buy or

it's G and that real scarcity

makes you should really learn from as

well also guarantees as well yeah the

best case scenario you achieve your goal

you also learn a whole bunch of things

or you get your money back yeah so you

win both ways either you achieve your

goal or you get your money back it's a

win-win

situation they don't

um but you are close you can give them

credit and sign again people think

what well they probably some so just

make it as a credit their next and that

bu the relationship with don't come

process pushing but you just want to

have something that just reduces the

risk but come across that you want to

help or you don't get paid yeah so you

can say I want I want you to aeve the

you should pay me yeah and just because

you're confident you deliver that will

put the confidence

and they also to let

you

your based on your ideal clients and

then explain the core price of what you

offer add all the bonuses to make it

easier quicker more likely and more

enjoyable genuine scarcity and add in a

guarantee to reverse the risk hopefully

that will really entice to join your

program hope you benefit from that and I

will see you in the next module for