2024 09 05 10 23 08

Summary

This final lesson focuses on a consistent approach to acquiring clients through content distribution, which leads to increased interest and potential sales. It emphasizes understanding the customer avatar, creating lead generation offers, and practicing sales techniques. The course also covers the importance of analyzing data post-advertising launch to scale up the business. Key concepts include the diet system for targeting, creating compelling ads, optimizing the website for conversions, and refining the sales script. The goal is to achieve a profitable return on investment by mastering these elements and expanding to new markets.

Takeaways

• 📈 Consistency in sending out content is key to attracting clients and generating interest.
• 💬 Engaging with potential clients through messaging can lead to sales calls and eventually sales.
• 🎯 Understanding your customer avatar, including their demographics and pain points, is crucial for targeted marketing.
• 📊 Lead generation is essential; offering something of value to attract potential clients for initial consultations.
• 📝 Having a clear offer in mind is important for converting interested clients into actual customers.
• 💼 Practice makes perfect in sales; the more you do it, the better you become at converting leads into sales.
• 💰 Paid advertising can be a powerful tool for scaling up your business once you have mastered the basics.
• 📊 The 'diet system' refers to targeting the right audience based on your customer avatar to maximize impressions.
• 🔗 Capturing attention quickly with ads and driving clicks to your website is essential for generating leads.
• 💬 Effective sales scripts are vital for converting consultations into sales, with practice improving conversion rates.
• 🔄 Continuously optimizing your ads, website, and sales script is necessary for reducing costs and increasing conversions.
• 🌐 Expanding your target audience and exploring new markets can help scale your business after mastering one niche.

Q & A

What is the key to getting clients according to the script?

The key to getting clients is to be consistent in sending out content, which will gradually increase interest and lead to sales.

Why is it important to understand your customer avatar?

Understanding your customer avatar helps in creating targeted content and offers that resonate with their needs and interests, increasing the likelihood of engagement and sales.

What should be included in a lead generation strategy?

A lead generation strategy should include an offer that provides value and encourages potential clients to book initial consultations.

How does the diet system relate to targeting potential clients?

The diet system refers to the demographic and psychographic characteristics of your target audience, which determines who you will target with your advertisements.

What is the significance of producing a video or U picture for adverts?

Producing a video or U picture for adverts is significant because it helps capture the attention of potential clients quickly and encourages them to click through to your website.

What is the cost per click for the business mentioned in the script?

The business mentioned in the script pays between £2 to £3 for each click on their adverts.

Why is it important to optimize the website after attracting visitors from adverts?

Optimizing the website is important to encourage visitors to provide their contact details, as it helps in converting them from leads to potential clients.

What is the average conversion rate from booked calls to sales for the business?

The business has an average conversion rate of about 10%, meaning that 10% of the people who book calls end up making a purchase.

How does the script suggest scaling up the business?

The script suggests scaling up the business by optimizing each step of the process, expanding the target audience, and then looking for new market segments.

What is the return on investment for every £150 spent on advertising for the business?

For every £150 spent on advertising, the business makes a profit of £5, resulting in a 200% return on investment.

Outlines

00:00

📈 Client Acquisition and Business Scaling Strategy

This paragraph outlines a strategy for attracting clients through consistent content distribution, which can lead to increased interest, inquiries, and sales. It emphasizes the importance of understanding the customer avatar, creating lead generation offers, and practicing sales techniques. The paragraph introduces the concept of a 'diet system' for targeting specific demographics to increase impressions, and discusses the importance of optimizing advertisements for clicks, website content for conversions, and sales scripts for closing deals. The speaker shares their business's metrics, such as targeting 18,000 people per month, a cost per click of £2 to £3, and a cost per conversion of £30 to £40, with a 10% conversion rate from booked calls to sales. The goal is to achieve a profitable return on investment through these strategies.

05:01

🔍 Optimizing for Growth and Expansion

The second paragraph focuses on the optimization process to reduce costs and increase conversions. It advises on creating various advertisements to find the most effective ones, enhancing the website to encourage visitor engagement and contact information submission, and refining the sales script to improve the purchase rate. The speaker suggests starting with a specific target group, mastering the strategy, and then expanding to other groups or markets. The ultimate aim is to grow the business by being data-driven, optimizing all aspects of the client acquisition process, and then scaling up by targeting new audiences or adjusting the diet system to reach a broader demographic.

Keywords

💡Consistency

Consistency refers to the regular and persistent effort in sending out content to attract and retain clients. In the video, it is emphasized as a key factor in building interest among potential clients, which can eventually lead to sales. Consistency is crucial because it helps in establishing a brand's presence and trustworthiness over time, as mentioned in the context of sending out content regularly.

💡Customer Avatar

A customer avatar is a detailed profile of the ideal customer, including their age, gender, and the problems they face. In the video, understanding the customer avatar is highlighted as essential for tailoring marketing efforts effectively. It helps in creating content and offers that resonate with the target audience, as exemplified by the discussion on attracting them to a program.

💡Lead Generation

Lead generation is the process of attracting and capturing interest from potential customers, typically by offering them something of value in exchange for their contact information. The video mentions the importance of having a lead generation strategy, such as offering an initial consultation or valuable content, to initiate contact with potential clients.

💡Offer

An offer in the context of the video refers to the specific program or service that a business provides to its clients. It is what potential clients are enticed to book or purchase. The video stresses the need for clarity on what is being offered, such as a course or a service, which is crucial for effective sales and client acquisition.

💡Sales Calls

Sales calls are direct conversations with potential clients to discuss and potentially close a sale. The video mentions that messages from interested clients can lead to sales calls, which are a significant step towards converting leads into actual sales. It is part of the sales process where the client's needs are discussed, and the offer is presented.

💡Paid Advertising

Paid advertising involves using paid platforms to promote a business's offerings to a wider audience. The video discusses the importance of launching paid adverts after mastering the initial steps of client acquisition. It is a way to scale up the business by reaching more potential clients through platforms like Google or Facebook.

💡Cost Per Click (CPC)

Cost per click (CPC) is the amount paid for each click on an advertisement. In the video, optimizing the advert to reduce CPC is mentioned as a strategy to make paid advertising more cost-effective. It is an important metric in paid advertising campaigns, as it directly impacts the advertising budget and return on investment.

💡Conversions

Conversions refer to the process of turning website visitors into customers or leads. The video discusses the importance of optimizing the website to reduce the cost per conversion, which means making the website more effective at encouraging visitors to provide their contact information or make a purchase.

💡Sales Script

A sales script is a prepared set of dialogues or talking points used in sales calls to guide the conversation and increase the chances of closing a sale. The video emphasizes the role of a sales script in making sales calls more effective, with the suggestion to practice and refine the script to improve conversion rates.

💡Return on Investment (ROI)

Return on investment (ROI) is a financial metric used to evaluate the efficiency of an investment or compare the efficiency of different investments. In the video, a 200% ROI is mentioned as an example of a successful advertising campaign, where for every pound spent, two pounds are earned back, indicating a profitable business strategy.

💡Optimization

Optimization in the context of the video refers to the process of refining and improving various aspects of the business, such as advertisements, website, and sales scripts, to increase efficiency and effectiveness. The video suggests that by optimizing each step of the client acquisition process, businesses can reduce costs and improve conversion rates, leading to higher profits.

Highlights

Consistency in sending out content is key to attracting clients.

Engagement through messaging can lead to sales calls and eventually sales.

Understanding the customer avatar is crucial for targeting the right audience.

Lead generation should be part of the strategy to attract potential clients.

Having a clear offer for clients is essential for sales conversion.

Practice makes perfect when it comes to sales, with time, conversion rates improve.

Paid advertising should be considered after mastering the basics of client acquisition.

Clear understanding of previous steps is necessary for creating successful ads.

The diet system concept is introduced for targeting specific demographics.

Impressions are influenced by the diet program and customer avatar.

Capturing attention quickly with ads is vital for click-through rates.

Cost per click is a metric to consider when evaluating ad performance.

Website optimization is key to reducing the cost per conversion.

Sales scripts play a critical role in converting leads into sales.

A 10% conversion rate from booked calls to sales is considered good.

Scaling up involves optimizing each step of the client acquisition process.

Producing various ads to find the best performer is part of the optimization process.

Website content should be engaging enough to encourage visitors to provide contact details.

Sales scripts should be continuously refined based on what works and what doesn't.

Expanding the target audience can increase impressions and potential clients.

Starting with one group and mastering it is a recommended strategy before expanding to others.

Being data-driven and optimizing based on performance metrics is crucial for business growth.

Transcripts

welcome to the final lesson in this

module which is the final module in this

course and we're going to go back to

understanding how to get clients so if

you want to be getting clients you

really need to be sending out your

content you need to be consistent and

with time people will get more and more

interested they will start messaging you

back and those messages could lead to

people booking for sales calls which

eventually could lead to sales it's a

very simple and straight forward way of

getting clients you just really need to

be consistent with that at this point

you should have some idea of your

customer Avatar their age their gender

what sort of pains that they go through

what sort of ways you can attract them

to your program you want to be having

some kind of lead generation something

that you can offer them so that they can

come for initial consultation something

that you can give them to provide some

value at this point you should have an

idea of your offer so if somebody wanted

to book onto your course what is it that

you're actually going to offer them what

are you going to do with them and you

should get some practice with the sales

the best way to practice with sales is

just to do them so with time you get

better better and better and more people

who book calls with you will then

convert into

sales once you've done this you will be

in a position to start doing some paid

advertising whichever platform you use

you want to make sure that you're really

clear on all the previous steps so that

you know how to do a good advert and put

it together to that's successful what

we're going to talk about today is after

you have launched those adverts

analyzing the data and ultimately

scanning up your business and scaning up

your

service so to do that we need to to

understand these four Concepts this idea

of the diet system which leads to your

impressions the adverts which is the

clicks the website which leads to

conversions and then the sales script

which leads to sales now in terms of the

diet system what we mean here is that

based on your customer Avatar what's

your program what is your diet program

now and that's going to determine your

impressions it's going to determine who

you are going to Target you're going to

Target mail female both what sort of age

you going to Target you can also select

your demographics in terms of their

location and other things as well you

know depending on the different

targeting methods you have any social

platform that would be Google which owns

YouTube or Facebook which owns Instagram

will give you this method of selecting

who you want to Target you wouldn't

Target everybody now for our business it

ends up that we target 18,000 people per

month so 18,000 people will see what we

have to offer on a monthly

basis the next stage is to look at your

so for your adverts you want to be

looking at producing some sort of video

maybe producing some sort of U picture

where you can put onto Facebook and

Instagram something that catches

people's attention so in YouTube you

have literally just a couple of seconds

so you want to be capturing that

person's attention really quickly and

then making sure they don't just watch

the video they actually click to go to

your website now that would generate a

cost per click so for us we'll pay

between 2 to3 to do that and now we have

them on our website where we can get

them to consume more content maybe watch

a webinar of some sorts something that

they can learn more about what specific

they want to do so for us it's about

getting the recognized diploma in

nutrition but for you it could be about

them losing weight now how much is it

going to cost us to get that phone

number well we're happy to pay between

30 to £40 any more than that is going to

be expensive any less than that is

fantastic yeah and then once you have

them you do the final stage which is the

sale so you get them onto the phone and

you make that sale we talked about the

sell script that you can use for that

now for us about 10% of the people who

book will purchase so for us every £150

we spend we actually sell5 so we make a

good profit and and this is one of the

things that if you master essentially

you'll have a money machine so is it a

money machine yes essentially you're

putting in one pound and you're getting

in a certain amount of pounds either end

for us it's like a 200% return on

investment now to scale this up

basically you want to optimize step of

the

process so for adverts for the click you

want to have the best possible advert

and that's basically producing lots and

lots and lots and lots of different

adverts and seeing which is the one that

performs the best for your website you

want to optimize your website so you

could start off with just having a video

maybe you want to upgrade it and put a

webinar on there other ways of really

spruing up your your website so people

are encouraged to give you their contact

details because you are you know to them

a stranger so why would they want to do

do that and with the sales script as

well you'll tweak it you'll see things

that work things that didn't work and

you'll change it Etc once all once all

of this has been optimized the next

stage would be to go back to your diet

system and see if you can cast The Net a

bit wider and get more than 18,000

Impressions so you start going to New

Markets maybe doing a slight different

di system to Target different types of

people sometimes people say look I don't

want to Target just one group well start

with one group master that then start

looking at other group as well so you

might just be focusing on women

initially but now you can start focusing

on men so it just depends on what you

want to do but Master One area first

because that's the way that you will

scale up your business by doing it

looking at the numbers being very data

driven seeing what's working and what's

not working you optimize you upgrade you

improve so in summary optimize your

advert to reduce your cost per click

optimize your website to reduce your

cost per conversion and improve your

sales script to get more people to buy

once everything has been optimized then

you can look for new orders targets and

you can do all of these things and then

you can continue to grow and scale up

your business in this way so hopefully

you've benefited from this