How to create playable Ads
Summary
TLDR这个视频教程将向您展示如何使用AdsKit工具在几分钟内创建一个交互式广告。它首先展示了工作区的布局,然后介绍了如何添加图像、视频、文本和动画等资产。接着讲解了如何设置这些资产的位置、大小和样式。最后,它教授了如何使用脚本编辑器设置广告的交互行为,比如在用户点击后播放视频、显示隐藏元素等。通过本教程,您可以轻松创建引人入胜的交互式广告。
Takeaways
- 🎬 使用Ads Kit可以在几分钟内创建交互式广告。
- 🖼️ 从空白项目开始,界面包含中央的工作空间和示例、左侧的工作阶段和右侧的设置。
- 🛠️ 第一步是布局设计,可以设置背景、字体等通用设置。
- 📸 在'资产'阶段,可以自定义广告元素的外观,如图片、视频或文本。
- ➕ 通过右下角按钮添加新资产,包括简单的图片、视频、文本、声音等,以及容器和结束帧容器等其他资产。
- 🔧 对于图片资产,可以上传图片、设置图片大小和填充类型,并决定使用相对还是绝对定位。
- 🎞️ 添加动画指针有两种方法:GIF动画和序列动画,序列动画更灵活。
- ✏️ 添加文本元素时,可以更改文本颜色和字体大小,并可能需要添加遮罩以提高可读性。
- 🎬 添加视频时,视频应为最高图层并默认隐藏,直到用户交互后显示。
- 🔄 文本动画分为入场动画和循环动画,可以设置动画速度、延迟、迭代次数和迭代之间的延迟。
- 🖥️ 设置创意脚本动作,包括添加触摸节点和行动节点来启用视频播放或显示隐藏的项。
- 🎯 最后,添加终端屏幕到广告中是一个好习惯,用户从商店返回时会看到此屏幕。
Q & A
Ads Kit是什么?
-Ads Kit是一个用于创建交互式广告的工具,它提供了一个可视化的工作空间,让用户可以轻松地设置广告的布局、添加素材并定义广告的互动脚本。
创建交互式广告的第一步是什么?
-创建交互式广告的第一步是布局设置,这包括为创建设置通用设置,比如横向和纵向模式的背景及预加载器中的字体。
如何在Ads Kit中添加新的广告元素?
-在Ads Kit中,可以通过点击演示界面右下角的按钮来添加新的广告元素,如图片、视频、文本、声音等。
什么是容器(Container)和终帧(End Frame)?
-容器是一组可以放置其他资产或作为一组动画的资产。终帧是为最终屏幕准备的一组资产,通常用于广告的结尾部分。
如何在Ads Kit中设置动画指针?
-动画指针可以通过GIF动画或序列动画两种方式来添加。序列动画需要上传一个包含所有帧的精灵表,然后指定帧数和动画播放速度。
在Ads Kit中如何提高文本的可读性?
-为了提高文本的可读性,可以通过添加遮罩来增加对比度,或者调整文本的颜色和字体大小。
什么是点击能力和可视性工具?
-点击能力工具用于指定元素是否可作为交互对象,而可视性工具允许用户控制元素的显示或隐藏。
如何在Ads Kit中添加和配置视频元素?
-视频元素可以通过与其他资产相同的方式添加,并且可以配置其位置、大小和是否在用户交互后显示。
广告的互动脚本是如何设置的?
-广告的互动脚本通过添加节点来设置,例如触摸节点和动作节点,以定义用户交互后的动作,如播放视频或显示隐藏项。
如何在广告中添加调用动作(CTA)?
-调用动作(CTA)可以通过添加特定节点来实现,例如在视频开始播放后一定时间内打开网页或应用商店,从而引导用户进行下一步操作。
Outlines
👨💻 创建互动广告
本段介绍了如何使用 Ads Kit 创建一个互动广告。首先,选择一个空项目工作区,了解广告的目的和所需素材。接下来,设置背景、字体等布局。然后,添加图像、视频、文本、动画等资产,调整它们的参数和位置。最后,设置创意脚本动作,如触摸节点、视频播放、打开链接等。通过这一流程,就能在几分钟内创建出一个有吸引力的互动广告。
🎬 完成广告创作
本段总结了广告创作的最后阶段。视频播放后1.5秒,设置了"Call to Action"(召唤动作),可能是打开一个网页或应用商店。此外,还添加了一个终止框架,这是一个很好的做法,用户从商店返回时就能看到最后的画面。经过以上步骤,整个广告创作流程完成,作者祝愿观众们创作顺利,并表示可以随时与他联系。
Mindmap
Keywords
💡工作区
💡资产
💡容器
💡动画
💡定位
💡交互
💡遮罩
💡脚本编辑器
💡最终屏幕
💡广告创作
Highlights
本视频教授如何使用 Ads Kit 在几分钟内创建一个交互式广告。
工作空间包括中央预览区、左侧工作流程面板和右侧设置面板。
第一步是布局阶段,设置背景、字体等广告整体样式。
资产阶段可以自定义广告中的图像、视频、文本等元素。
添加图像时可设置尺寸、填充类型和定位类型。
可使用 GIF 动画或序列动画来实现动画效果。
添加文本元素后,可调整颜色、字体大小和定位。
使用遮罩图层可提高文字的对比度和可读性。
通过设置层级顺序,可控制元素的显示顺序。
为视频元素设置播放隐藏等属性。
为文本添加循环动画可刺激用户互动。
脚本动作阶段设置了交互后的行为流程。
交互后可显示视频播放、启动动画等。
最后添加终止画面以优化用户体验。
整个过程简单高效,可快速创建吸引人的交互式广告。
Transcripts
hey in this video i will show you how to
create an interactive ad in a few
minutes using ads kit
let's get started so i choose an empty
project this is what the workspace looks
like in the central part we see a
workspace and a demo in the left part
there are different stages of work and
in the right part we have settings
to begin with we need to understand what
we want to create and what assets we
have for this
in this example i want to create a
creative in which we will clear the
parking
jam the first stage of work is a layout
here we can set up general settings for
the creation like a background for
horizontal and portrait modes and a font
in preloader
let's choose a prepared background font
for texts and move on to the next stage
assets
here we customize the look of ad
elements like an image video or text
to add a new asset click the button in
the lower right corner of the demo
we see simple types of assets like an
image video text sounds etc
also the other assets like container and
the end frame container means a group of
other assets inside the container you
can place the elements or animate as a
group etc
end frame is a prepared group of assets
for the final screen but more on that
later
let's add the image to our first asset
in the right panel we see the parameters
of this image first of all download the
image after that we can replace the
unique id of this image
[Music]
i will set up the image size as one
hundred percent
we can also choose the type of filling
for the image i choose fit which means
not to crop the image and fit it into
the container
the type of placement is also a key
parameter relative means that element
affects other elements absolute element
does not affect other
in our case absolute positioning is
suitable done next i am adding an
animated pointer there are at least two
ways to do this the first is a gif
animation
this is a simple and reliable method but
in my opinion a better and more flexible
method is sequence animation let's add a
sequence animation to begin with we need
to upload an image with all the frames
it is so called sprite sheet
then specify the number of frames and
the playback speed of the animation
also specify whether the animation
starts immediately and repeats
after that we are already familiar with
the positioning panels
done the next element is a text let's
add it to the scene we can change the
text color and font size
after that we are already familiar with
the positioning panels
done
the text does not look very readable so
i suggest adding a mask for a better
contrast
let's do this with additional quick
tools here we see four buttons
clickability visibility copy and delete
clickability means that the element is
not an object for interactions and we
can click on the elements below it
visibility means whether the element is
currently visible so we can hide some
parts and show them later with copy and
delete we can copy and delete items
accordingly
so i make a copy of our first object and
replace it with an image and an id
the elements are incorrectly located and
i want the text and the pointer layers
to be above the mask
to do this you need to increase the
value of z position i.e raise their
layer above the mask
i also add transparency
done finally video
we are already familiar with the
positioning panels
video should be the highest layer and to
be hidden i will show it to the user
after interaction
it would be cool to add animations for
the text there are two types of
animation entrances animation and loop
animation i will add the looped
animation from the list in the settings
we can change the animation speed delay
before the start the number of
iterations and the delay between
iterations
done
now it's more stimulating for users to
interact the last step is to set up a
creative script actions
we can see a workspace with two starting
nodes start in cta
i am adding a touch node to the
workspace and connecting to the start
node
all other nodes while we will add under
the touch node will mean actions after
the interaction
i will add a few action it is a node for
some action such as enabling video or
showing hidden items
let's show our video and start playing
it
[Music]
checking
great now cta is an abbreviation for
call to action for example to open a web
page or app store i will do it 1.5 after
the video start thus it is possible to
build any complex scheme with many
variables and turns
[Music]
[Music]
i will also add the final screen to the
ad this is a good practice as the user
will see the screen when he come back
from the store
this can be done with a prepared end
frame element which is a set of images
and containers
i will change the icon in text
[Music]
done creation is complete good luck in
your creations and don't be shy to
contact me
[Music]
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