【Multilingual subtitles】 🤔💭WHAT YOU NEED FOR NEW MANGA BUSINESS💰 FOR YOUR COUNTRY💡 PART 1.
Summary
TLDRIn this video, Boichi, a mangaka and YouTuber, discusses the evolution of the manga industry and shares insights on how to establish a successful manga market globally. He emphasizes the importance of clear direction, starting with a large scale, avoiding free services, and having a diverse range of content. Boichi also highlights the significance of securing investment, fair revenue sharing, and nurturing local talent for sustainable growth in the digital era.
Takeaways
- 🌟 Boichi, a mangaka and YouTuber, shares his insights on the evolution of the manga industry and offers advice for emerging markets.
- 📚 The Japanese manga market has seen little change for 70 years, but now faces a significant revolution, which Boichi believes will be even more impactful.
- 🔄 The Korean manhwa industry has undergone major transformations about every decade since the 1970s, providing a unique perspective on market development.
- 🚀 Boichi emphasizes the importance of having a clear direction for new manga media outlets, whether they are webzines or platforms, and tailoring the approach to the target audience.
- 🔍 The distinction between a webzine and a platform is crucial; webzines are magazine-like digital services, while platforms offer a broad range of content to diverse audiences.
- 🌐 Boichi suggests that starting with a manga platform rather than a webzine is preferable due to the scalability and potential for broader market reach.
- 💡 He advises against starting with a free service, as it may not be sustainable in the long run and could hinder the growth of the manga industry.
- 📈 The script highlights the importance of starting with a large scale, such as 100 serialized titles, to quickly grow the market and establish a strong foundation.
- 💼 Capital is identified as a key factor for the success of a manga business, with the need to secure investment to support aspiring artists and create opportunities.
- 🤝 Fair revenue sharing is crucial to attract and retain talent, and it should be a significant part of the business model to ensure creators are motivated and rewarded.
- 🌍 Boichi touches on the potential of the global expansion of manga and the importance of creating a compelling vision to secure investment and support from stakeholders.
Q & A
What are the two pieces of news that Boichi is excited to share about Brazil?
-The script does not specify the details of the two pieces of news about Brazil that Boichi is excited to share. It only mentions that he is excited to share them in the context of celebrating the launch of a new manga media outlet in Brazil.
What significant change has the Japanese manga market experienced in the past 70 years?
-The significant change the Japanese manga market experienced in the past 70 years was the establishment of the manga magazine and tankobon system in the 1950s, which has continued until today and is now facing another major revolution.
How often has the Korean manhwa industry undergone significant transformations since the 1970s?
-The Korean manhwa industry has undergone significant transformations roughly every 10 years since the 1970s.
What does Boichi suggest as the first thing to emphasize for a new manga media outlet?
-Boichi suggests that the direction of the manga media outlet must be both clear and unequivocal, especially in the digital era where most forms of manga media outlets are manga webzines.
What is the difference between a manga webzine and a platform according to Boichi?
-A manga webzine is a digital service in a magazine format, targeting a defined market or specific region with a focus on a limited group of readers, whereas a platform targets all reader groups within legally permitted and broad regions, offering a variety of manga or comics from all genres.
Why does Boichi recommend starting a manga business with a larger size?
-Boichi recommends starting with a larger size because the golden time for growth of small manga media in each country may be shorter than expected, and it's essential to grow before this time runs out. A larger scale is better for rapid growth and market establishment.
What is Boichi's advice against starting a manga platform with?
-Boichi advises against starting a manga platform with a free service, as it might seem like an easy idea but will come with a heavy cost later and is not a sustainable approach in the long run.
How many serialized titles does Boichi suggest starting with on a manga platform?
-Boichi suggests starting with at least 100 serialized titles on a manga platform from the beginning to ensure rapid market growth and expansion within the golden time frame.
What is the importance of capital in the manga business according to Boichi?
-Capital is crucial in the manga business as it allows for the investment in aspiring manga artists and their works, providing them with opportunities and the chance to create successful works, even if they fail initially.
What should the revenue sharing be like for creators in the manga business?
-The revenue sharing should be favorable, giving creators a significant share of the money that readers pay, which is essential for attracting a large number of quality talents into the industry and inspiring creativity.
Why is it not essential to focus on profit margins when starting and growing a manga business?
-Profit margins and outcomes will eventually come in the content business, but they aren't essential when starting and growing. The focus should be on scaling up and attracting quality talents, with the understanding that profits will come when a big hit emerges.
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