'Go Digital', Strategi UMKM Bertahan di Tengah Pandemi

Summary

The video script discusses the positive growth of the gaming and creative app industry amidst large-scale social restrictions and economic downturns. Local game developers like maingame.com thrive despite challenges faced by other creative sectors such as culinary and fashion, which temporarily shut down. The script highlights the adaptability of businesses, such as a fashion entrepreneur pivoting to producing masks from leftover materials, capitalizing on the digital marketplace and e-commerce boom in Indonesia. With 175 million internet users, the potential for micro, small, and medium enterprises (MSMEs) to expand through digital platforms is enormous, with e-commerce projected to reach 82 billion USD by 2025.

Takeaways

• 🎮 The gaming industry has seen positive growth during large-scale social restrictions, with local game developers like maingame.com experiencing a sweet story amid economic downturns.
• 📉 Despite the growth in gaming, other creative industry sub-sectors such as culinary and fashion have faced temporary closures due to social gathering restrictions.
• 💡 Quick adaptation to market needs, such as producing masks from leftover batik and weaving materials, has helped some creative businesses survive the pandemic.
• 📈 The Indonesian creative economy has the potential to grow, with only 8 million of 60 million MSMEs connected to digital platforms, indicating a large untapped market.
• 🛍️ E-commerce in Indonesia is projected to rise to 82 billion US dollars by 2025, presenting a significant opportunity for MSMEs to reach a wider consumer base.
• 🌐 The government aims to increase the number of MSMEs integrated with digital platforms, with a target of adding around 2 million MSMEs by 2020.
• 📊 Data from the Ministry of Tourism and Creative Economy shows an increase of 1.6 million MSMEs entering the digital ecosystem from May 14 to June 30, 2012.
• 🔄 The use of technology, information, and digitalization is expected to accelerate the business cycle and improve the turnover of MSMEs.
• 📲 The rapid adaptation to digital marketplaces and digital payment technologies has been crucial for businesses to sustain themselves during the pandemic.
• 🏠 The shift to working from home has increased the demand for online games, benefiting game developers and the industry as a whole.
• 📈 Maingame.com's data shows a significant increase in revenue, with a 13-fold increase from January to the current period.

Q & A

What is the impact of social restrictions on the gaming industry during the pandemic?

The gaming industry, including local game developers like main, game.com, has seen positive growth during social restrictions as people spend more time at home, leading to increased downloads and playtime.

How did the economic downturn in the second quarter of 2022 affect the creative industry in Indonesia?

Despite the economic downturn, the gaming sector experienced growth, but other sub-sectors of the creative industry, such as culinary and fashion, faced temporary closures and challenges.

What adaptation strategy did a fashion entrepreneur adopt to survive the pandemic?

A fashion entrepreneur adapted by quickly pivoting to meet market needs, such as producing masks from leftover batik and tenun fabric, and selling them through Instagram, WhatsApp groups, and marketplace platforms.

What is the potential of the digital economy for Indonesian micro, small, and medium enterprises (UMKM)?

The digital economy offers vast potential for UMKM, with only 8 million out of 60 million UMKM connected to digital platforms, indicating a large untapped market.

What is the projected growth of e-commerce in Indonesia by 2025?

The e-commerce market value in Indonesia is projected to rise to 82 billion US dollars by the year 2025.

How has the government targeted the integration of UMKM into the digital ecosystem?

The government has targeted the addition of around 2 million UMKM to be integrated with digital platforms by the year 2020, promoting the use of information technology and digitalization to accelerate business cycles.

What was the initiative taken by the Ministry of Tourism and Creative Economy to support UMKM during the pandemic?

The Ministry of Tourism and Creative Economy facilitated the entry of 1.6 million UMKM into the digital ecosystem, encouraging the use of digital technology and digitalization to help businesses thrive amidst the pandemic.

How has the increase in internet users in Indonesia been leveraged by businesses?

With 175 million internet users in Indonesia, businesses have the opportunity to reach a wider consumer base, especially through digital platforms and e-commerce.

What was the initial production and demand for the masks made from batik and tenun fabric?

The initial production was around 100 masks, which received high demand, leading to direct sales through Instagram, WhatsApp groups, and marketplaces, and eventually resulted in many orders from government institutions and companies.

What is the significance of digital platforms for businesses during the pandemic?

Digital platforms have been crucial for businesses to adapt and continue operations during the pandemic, allowing them to reach customers and maintain sales even with physical restrictions.