Why You CAN’T Go Viral for Your Dropshipping Products (TikTok Organic)

Summary

In this video, the creator discusses the misconception that going viral is a matter of luck and emphasizes it as a skill that can be mastered with practice. He shares his journey from struggling to make sales in the first four months to analyzing what makes a video viral. The video explores the importance of product selection, aesthetic appeal, and organic content creation tailored to the target audience. It provides examples of successful and unsuccessful videos, highlighting key factors like hooks, background, and hand movements. The creator encourages viewers to replicate successful concepts and test variables to consistently create viral content, ultimately promoting the BSM Discord for further learning.

Takeaways

• 🚀 Going viral is a skill that can be mastered over time, not just a matter of luck or a one-off event.
• 🎯 The first step to viral success is having a strong product; it's the cornerstone of successful dropshipping and viral content.
• 🤔 To improve, analyze your videos from a viewer's perspective and understand why they did or didn't go viral.
• 🌟 An 'intrinsically viral' product makes creating viral content much easier because it naturally captures attention.
• 🎭 The product should 'carry' the video; if the product is unique and interesting, it can make the video successful with minimal additional effort.
• 📹 Aesthetics are crucial, especially for products targeting females or couples; videos should be visually pleasing and match the vibe of the target audience.
• 🎨 Use hooks effectively to attract the target audience, and ensure the video content aligns with the hook to maintain audience interest.
• 📈 Viral products often have a simple yet eye-catching appeal that makes them stand out and spread quickly on social media platforms.
• 📚 Study successful and unsuccessful videos to understand what works and what doesn't, and apply these learnings to your own content.
• 🔄 Replicate successful concepts once you find them; if a video goes viral, recreate it with slight variations to continue the success.
• 🛠 Split testing is essential to understand which elements of a video contribute to its virality, allowing for consistent success in content creation.

Q & A

Why does the speaker believe that going viral is not just a matter of luck?

The speaker believes that going viral is a skill that can be mastered over time through practice and learning from one's own experiences, rather than a one-off event dependent on luck.

What was the speaker's initial experience with Drop Shipping?

The speaker took 4 months to get the first sale in Drop Shipping because they were making random TikToks without understanding the factors that contribute to a video going viral.

What is the key to understanding why some videos go viral according to the speaker?

The key is to look at your videos from the perspective of a viewer and evaluate whether you would watch the video on your For You page.

What does the speaker consider the number one priority in making viral videos for Drop Shipping?

The speaker considers the product to be the number one priority because a good product can make it easier to create viral content and generate sales.

What is an example of a product that can 'carry' a video and make it go viral?

An example given is a superhero mask that attaches to the face, which is unique and visually appealing, making the video go viral without the need for flashy editing or complex concepts.

What is the significance of the product being 'intrinsically viral'?

An intrinsically viral product has characteristics that naturally lend itself to being shared and talked about, making the creation of viral content much easier.

What is the main difference between the successful and unsuccessful video examples provided by the speaker?

The successful videos are organic, aesthetically pleasing, and target a specific audience effectively, while the unsuccessful ones are too salesy, lack authenticity, and do not resonate with the intended audience.

Why is the product considered the most important factor in creating viral videos?

The product is crucial because it is what will attract viewers and potential customers; a compelling product can drive the video's success even without extensive marketing or complex video production.

What strategy does the speaker suggest for consistently creating viral content?

The speaker suggests finding a concept that works for a product and the creator's account, and then replicating and slightly modifying that concept to maintain virality.

What is the role of split testing in the process of creating viral videos?

Split testing helps identify which variables in a video contribute to its virality, allowing creators to apply those successful elements to future videos to increase the chances of going viral.

How does the speaker define 'organic content' in the context of TikTok?

Organic content refers to videos that feel native to the TikTok platform, are not overtly sales-oriented, and are created in a way that naturally engages the audience without appearing like traditional advertisements.

Outlines

00:00

🚀 Mastering Virality for Dropshipping Success

The speaker emphasizes that going viral is not a matter of luck but a skill that can be learned and mastered over time. They share their personal experience of struggling to make sales initially, highlighting the importance of analyzing past content to understand what works and what doesn't. The key takeaway is that virality in dropshipping is a science that involves understanding viewer perspective, product selection, and creating content that resonates with the audience. The speaker promises to dissect both successful and unsuccessful videos to explain the factors contributing to their virality, focusing on the importance of having an 'intrinsically viral' product that naturally attracts attention.

05:00

🎨 Aesthetics and Target Audience in Viral Videos

This paragraph delves into the importance of aesthetics and targeting the right audience for viral videos, particularly for products aimed at females or couples. The speaker uses examples of successful videos to illustrate how creating an aesthetically pleasing video with a strong hook can significantly increase the chances of going viral. They discuss the role of the product in the video's success, noting that a unique and eye-catching product can carry the entire video. The speaker also critiques a video that failed to go viral due to being too sales-oriented and not organic, stressing the need for content that is native to the platform and subtly sells to the audience.

10:01

📈 Replicating Viral Success Through Consistency

The final paragraph discusses the strategy of replicating successful video concepts to maintain virality. The speaker shares an example of an account that consistently recreates a viral video, changing only minor elements like the background while keeping the hook, sound, and movements the same. This approach is praised for its effectiveness in generating free views and maintaining virality. The speaker also touches on the importance of split testing to identify the variables that contribute to a video's success, which can then be applied to future videos to increase the likelihood of going viral. The paragraph concludes with advice to keep testing, learning from failures, and engaging with the community for further insights.

Keywords

💡Viral

The term 'viral' in the context of the video refers to content that spreads rapidly and widely across social media platforms, gaining significant views and engagement. It is central to the video's theme, as the speaker discusses the strategy and skill required to create viral content for dropshipping products. For example, the speaker mentions that 'going viral is a science' and provides examples of videos that have gone viral due to their product or presentation.

💡Dropshipping

Dropshipping is a retail fulfillment method where a store does not keep the products it sells in stock but instead transfers the customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer. The video's focus is on why dropshipping products may or may not go viral, with the speaker sharing insights on how to increase the chances of a product going viral.

💡Product

In the video, 'product' is emphasized as the most crucial element for a successful dropshipping business and viral content. The speaker argues that a product's intrinsic virality and appeal are key to its potential to go viral on social media. Examples given include a superhero mask and a city name product, where the product itself was the main attraction that contributed to the video's virality.

💡Hook

A 'hook' in the video script refers to a catchy or intriguing element at the beginning of a video designed to grab the viewer's attention. The speaker discusses the importance of a good hook in making a video viral, such as using a simple phrase or question that resonates with the target audience, as seen in the example of the city name product video.

💡Aesthetics

Aesthetics in the context of the video pertains to the visual appeal and attractiveness of the content, which is particularly important for targeting audiences like females or couples. The speaker uses the term to highlight the need for videos to be visually pleasing, with smooth and well-paced visuals that match the vibe of the audio, as demonstrated in the 'Beach Day idea' video example.

💡Target Audience

The term 'target audience' is used to describe the specific group of people that the content is intended to attract. The video emphasizes the importance of understanding and creating content that appeals to the target audience's preferences and interests, such as making content aesthetically pleasing for females or creating organic content for a stoner audience.

💡Organic Content

Organic content refers to posts that appear naturally on social media feeds as opposed to paid advertisements. The speaker stresses the importance of creating organic content that feels native to the platform, which is more likely to go viral as it does not come across as salesy or promotional. Examples include a 5-second TikTok with girly audio that matches the product and audience.

💡Salesy

'Salesy' describes content that is overly promotional or focused on selling a product, which can be off-putting to viewers. The video script uses this term to point out that overly salesy content, such as a video that feels like an advertisement, is less likely to go viral because it does not align with the organic, native content style preferred on platforms like TikTok.

💡Split Testing

Split testing, also known as A/B testing, is a method of comparing two versions of content to see which performs better. In the video, the speaker mentions using split testing to find winning concepts for viral videos by testing different variables within a video to determine which elements contribute to its virality.

💡Recreating

Recreating in the video script means making new versions of content that has already proven to be successful or viral. The speaker advises that once a viral concept is found, it should be recreated with slight variations to continue gaining views and engagement, as demonstrated by the account that replicates its viral videos with only background changes.

Highlights

Going viral is a skill that can be mastered over time, not just a one-off event.

The importance of learning from your own content to understand what makes a video go viral.

The concept of 'intrinsically viral products' and how they can naturally drive virality.

A product's role in making a video go viral and its impact on sales in dropshipping.

The example of a superhero mask that went viral due to its unique and viral nature.

The power of a product to carry an entire video when executed correctly.

The significance of targeting the right audience and creating aesthetically pleasing content for female-targeted products.

The importance of matching the product with the right audio and aesthetic for maximum impact.

The strategy of creating organic content that is native to the TikTok platform to increase viral potential.

The example of a product video that went viral with minimal effort due to its organic nature.

The pitfalls of being too salesy in product videos and how it can hinder virality.

The importance of not wearing gloves in videos to maintain a professional and relatable image.

The concept of finding a winning formula and replicating it for consistent virality.

The strategy of split testing different variables in a video to identify what makes it go viral.

The example of an account that consistently goes viral by recreating successful video concepts.

The emphasis on the product being the number one priority for creating viral content in dropshipping.

The final advice on practicing and testing to master the skill of going viral consistently.

Transcripts

all right boys in this video I'm going

to be going over why you can't go viral

for your Drop Shipping products and a

lot of people nowadays still think going

viral is like luck or it's a one-off

thing but in reality bro going viral is

a [ __ ] skill that you master over

time it's a real life skill that will

print you money the rest of your life if

you actually take the time to learn it

and the only way you're going to learn

this [ __ ] is by putting in the Reps bro

when I first started Drop Shipping it

took me like 4 months to get my first

ever sale cuz I had no idea what I was

doing for 4 months in a row I was just

making random ass Tik toks until I

actually started looking back on my

videos and being like okay why didn't

this go viral like what is bad about it

and I would just jump into the mind of

like a viewer and be like what I watch

this video on my for you page and that's

the key right there look at your videos

as if you were a viewer would you

actually watch this but yeah like I said

going viral is literally a science bro

you can break this [ __ ] down to a

science and once you learn that skill

you can literally go viral on command

but basically in this video I'm going to

be going over some viral videos and some

bad videos and I'm basically going to

break these videos down and give you

guys my entire thought process and

explain to you guys why some went viral

and why the others didn't go viral but

yeah there's a lot of factors that go

into making viral videos obviously the

hook in the concept backgrounds hand

movements but the number one priority is

your product like everyone says product

is literally 90% of Drop Shipping your

product is what's going to make you go

viral and your product is what's going

to make you money obviously so if you

have a bad product it's going to be

harder to go viral and obviously harder

to make sales cuz no one wants your dog

shaped product I already have hella

videos talking about what to look look

for in a product and product criteria

and all this [ __ ] but the number one

thing I always say is you need an

intrinsically viral product obviously

it's in the name viral if your product

is intrinsically viral it's 10 times

easier to make viral Tik toks because

the product just does all the heavy

lifting bro so right now I'm going to

show you guys an example where the

product just carries the entire

[Applause]

video as you can see this is like a

superhero mask I I don't know what this

is called I think it's like the flash or

Deadpool or something like that one of

those but very similar to a previous

winner you guys have probably all seen

the Spidey face product that was a

[ __ ] Banger product and it [ __ ]

printed just because of how viral it was

and how unique it was no one's ever seen

a product like that and this is the same

exact thing it's a mask that just

attaches to your face and the hook was

in German I don't even know what the

hook said but the hook was only there

for like 1 second bro the entire video

was just him putting on this attachable

mask

and because of how cool it is and how

viral it looks and also no one's ever

seen a product like this the product

just carries the entire video this guy

didn't do anything flashy he literally

went like

this and the [ __ ] video went viral

bro cuz the product just carries bro so

very simple example of how the product

can just carry your entire video that's

why I'm telling you guys first product

is your number one priority always but

I'm going to show you guys one more

example where the product absolutely

carries

[Music]

everyone has definitely seen this

product on your burner if you're

scrolling enough but this video right

here got 27 million views and this is a

perfect example of a viral product there

was barely any hook bro it said city

name question mark that was the hook of

the video and once again it was only

like the first 2 seconds and the rest of

the video was just the person showing

off the product and because this product

is so viral of course it's going to get

views and go insanely viral it's a

eye-catching product that no one has

ever seen before there's no need to make

some crazy ass videos or some crazy ass

Concepts in these two examples I just

showed you guys the product does all the

talking but yeah those are basically two

examples where the product does all the

heavy lifting and that's why I'm telling

you guys first that product is your

number one priority but now I'm going to

show you guys some examples of some

viral videos and just explain my thought

process and kind of break down why they

went viral and why they're actually good

videos so first example right

[Music]

here you love

me we don't need to say to each other

sweet knowing that I love

[Music]

you so that video right there got around

8 million views and that is a perfect

perfect video for this product this

product is mainly targeting females and

this person did like a perfect job of

hitting their target audience first of

all the video was so aesthetic bro

especially when you're running any type

of female or even like couples type

product you want your videos to be super

aesthetic because your target audience

is females and girls mainly care about

the Aesthetics when they're watching Tik

toks especially about products and stuff

like that the hook said Beach Day idea

first of all that's a WS hook guys don't

care about date ideas bro it's mainly

girls that are going to be seeing this

video and sending it to their boyfriend

saying oh we should do this blah blah

blah so the hook was perfect with those

little cute emojis and the cute font I

can tell this person optimized their for

you page to be more female and couple

oriented because a lot of girls on Tik

Tok use this like cute little font and

they do these little Emojis all the time

so perfect job of hitting their target

audience going back to the Aesthetics

obviously the hook said Beach Day idea

and this person actually took the

product to the beach during sunset and

just made the most aesthetic video

possible everything was smooth and slow

paced it matched the vibe of the audio

perfectly yeah the main reason I think

this video went viral is obviously

because of the hook Beach Day idea and

this person actually took it to the

beach along with their target audience

actually being females and he did a

perfect job of hitting that target

audience but yeah that was the first

example right there now let me show you

guys the next one cuz it's

iconic and I love to do iconic [ __ ] so

quick simple video everyone has probably

seen this product on their for you page

but this video right here got around 7

million views and it was literally like

a 5-second Tik Tok bro bro but this is

the exact type of content Tik Tok likes

to see bro very organic content it

wasn't an ad it was just very organic

and native to the platform once again

with this video the target audience is

females more specifically Stoner females

right this is like a stoner weed type

product but because the box is pink no

guy is buying a pink box obviously guys

so the stoner audience is very

passionate but if you want to go even

more nich they're targeting Stoner

females not just all Stoners they're

targeting Stoner females so immediately

they Ed a very like girly audio I don't

know if this is Kylie Jenner Kardashians

whatever audio this is from but mainly

girls would use this audio bro so very

girly audio along with the girl who

actually ran this product you can tell

she's a girl she has red nails so it's

just like it matches perfectly right a

girl audio with a female product with

female hands it just matches perfectly

but yeah the main reason I think this

video went viral is because how organic

it is bro they're not being salesy

they're not doing anything crazy just a

very organic and Native Tik Tok the

audio matches perfectly with the hook

and the hook is Lally why are you so

extra just use a shoe box and the audio

like answers the question you know

because it's iconic and I love doing

iconic [ __ ] right just very simple Tik

Tok is a audio- based platform and this

is just a very simple way of exploiting

that right but yeah like I said quick

5-second Tik Tok very organic well-made

video so of course it's going to go

viral but now let me go into showing you

guys some bad video examples so first

one's right here this is how to spend

the best night with your girlfriend this

is mini projector by carflix not only

does it offer 1080p resolution but the

built-in speaker also provides the best

sound quality you only need an HDMI

adapter to connect it to your smartphone

easily transform your car into a cinema

for a cute date with her so this is the

complete opposite of the video I just

showed you guys before this one was way

too salesy not organic at all this is

actually a banger ass product this dude

just didn't execute the video good at

all like I said it's just way too salesy

comes across like an ad we literally do

organic Drop Shipping bro it's in the

name organic Drop Shipping so you want

to make organic content that's native to

the platform if you just make very

organic and Native content on Tik Tok

it's going to go viral and eventually

people are going to be like oh where do

I get this product blah blah blah and

that's when you can sell to them bro you

don't want to be salesy right off the

bat and that's exactly what this video

did which is why it didn't go viral and

why it didn't perform good so the best

tip I can give you guys is just make

organic content make your videos look

very native to the Tik Tok platform so

people don't know you're selling to them

you want to sell to your customers

subconsciously you just want to go viral

and subconsciously they're going to be

like oh that's a cool Product Where do I

get it so everything we do is just aim

to go on viral and subconsciously

selling to the customer just make good

content and the sales will come after

bro trust but yeah now let me show you

guys one more bad

video I'm not going to lie Li everything

about this video was [ __ ] dog [ __ ]

Bro first of all the first thing I told

you guys in this video is product is

number one priority this product is

[ __ ] dog [ __ ] bro this is basically

the Z screw hidden inside of a

highlighter bro we all know the Z screw

that dumbass weed product who wants to

smoke out of a metal screw nobody no

real Stoner is going to buy that this is

basically the Z screw inside of a

[ __ ] highlighter bro you just made it

10 times worse but not only is the

product dog [ __ ] look at this lighting

bro like the room is [ __ ] blue bro

why is the room blue like I don't even

it just hurts my eyes bro it hurts to

look at like the whole screen is blue

also this dude is wearing [ __ ] doctor

blue gloves whenever you wear gloves in

your videos it just makes it look so

unprofessional never wear gloves in your

videos obviously unless it's like needed

for your product but for this product

it's so unnecessary bro like the hook is

literally how to make studying 10 times

easier and you're wearing gloves so

you're giving the context that you're in

school or you're in class but you're

wearing gloves what what the [ __ ] bro

doesn't even match also the hook doesn't

even match with the product like how to

make studying 10 times easier but you're

pulling out a weed product it has

nothing to do with that bro you're just

going to confuse your audience like this

product is meant to be like stashable

and hideable so a better hook would be

like my teacher is never going to find

out or I'm never getting caught again

simple hooks like that this hook that

this person use just makes absolutely no

sense for the product so yeah bro

everything about this video was trash

the product the lighting the hook the

filming just everything was dog [ __ ] bro

but once again everything starts with

the product bro if you have a trash

product it's going to be hard to make

content with so like I said in the

beginning product is number one priority

bro always but yeah those are basically

some examples of viral videos and bad

videos but now I just want to show you

guys one account I saw recently that's

just replicating their viral videos and

go on viral consistently now because

they found a concept that works for them

and this is like the main way you can

abuse go on viral on any platform so I'm

just going show you guys an example

right now

[Music]

so this video is in Spanish but it

doesn't really matter it basically says

if you're an alcoholic you need this bag

so very simple hook just calling out

your target audience and obviously this

is like a new product no one's seen that

much it's bright it's pink colorful but

this is the first video I saw with this

product right and it went viral then I

went to this person's account and

they're just recreating the same exact

video over and over and over again and

it's just working bro so here's another

one right here

[Applause]

[Music]

so that's one right there and here's one

more where they recreated it

[Music]

again as you can see they basically

found one concept that works for their

product and for their account and

they're just abusing it bro they're

recreating it as much as possible it's

literally free views bro it went viral

the first time it went viral the second

time and it's going to keep on going

viral as long as they keep recreating it

bro so this is exactly what you want to

do as soon as you get a viral video just

recreate it bro and it'll go viral again

as you can see all her videos are the

exact same bro the hook is the same the

sound is the same the movements are the

same the only thing she's changing in

her videos is the background this is

exactly what I did with the blaz STW

through a lot of split testing I found a

proven winning hook sound and hand

movements bro so every time I recreated

those three things it'll always go viral

and the only thing I had to change

within my videos was going to new

locations and getting new backgrounds so

the only way you're going to find these

winning concepts for your product is

recreating videos that go viral and then

split testing every single variable

within that video to figure out which

variables made it go viral like so once

you find out which variables of the

video made it go viral you can apply

those variables to your next videos and

almost guarantee you will go viral bro

but yeah I'm not going to go too in

depth into split testing all that stuff

cuz that's so complicated and that's

like a whole another video in itself but

yeah guys that's basically it hopefully

hearing my thought process while

watching bad videos and watching viral

videos helped you guys a little bit but

yeah at the end of the day guys going

viral is a skill just make sure to put

in the Reps keep testing products keep

making videos you're only going to get

better the more you do this [ __ ] and the

more you fail but if you guys do want to

master go viral consistently make sure

to check out the BSM Discord the link is

in the description of this video or just

DM me any questions you have on

Instagram I reply to all my DMs but yeah

that's basically it for this one I'll

catch you guys in the next

[Music]

one my smile on my face the Benjamin

dance