KANYE WEST WANTS TO MAKE YEEZYS CHEAP // YEEZY DESIGN

Summary

このビデオスクリプトでは、デザイナーが「フォームランナー」と呼ばれる製品の設計と製造について語っています。彼らはコーディにある工場でこれらを25分で作ることができ、デザインについて独自の見解を持っています。彼は靴紐をなくしたいと考えており、エルゴノミクスに基づいた斬新なスニーカーデザインについても触れています。さらに、製品価格を20ドルに設定し、持続可能な生活技能の重要性や、ハイプカルチャーに対する批判的な見解も共有しています。このスクリプトは、イノベーション、サステナビリティ、そしてデザインの哲学に対する深い洞察を提供しています。

Takeaways

• 👟 イージーの「フォームランナー」の設計と製造について語る。25分で製造できる革新的な工場がコーディにある。
• 🌊 デザインプロセスは直感的で、デザイナーがサーフィンから戻ってきて貢献している。
• 👞 靴ひもをなくしたいという願望があるが、人気のある靴はまだ靴ひもが付いている。
• 📐 靴のデザインが人間工学に基づいており、従来のスニーカーやジーンズとの相性も考慮されている。
• 🧒 デザインする際は、子供のような直感と創造性を大切にしている。
• 💡 靴を20ドルで販売し、最終的には世界を無料にしたいというビジョンがある。
• 🌾 農業の重要性と、自給自足のスキルが失われつつある現状について言及。
• 🖼️ イメージとアイデアを形にすることがクリエイティブプロセスの一部。
• 🎨 ハイプカルチャーへの批判と、製品を通じてより大きなアイデアを広めたいという願望。
• 🌐 ビクター・グルーエンのようなビジョニアリーが提示した理想的なコミュニティーに触れ、より良い未来を模索している。

Q & A

What product is Kanye discussing designing?

Kanye is discussing designing a shoe called the foam runner that can be made in 25 minutes in the factory.

What innovation does Kanye highlight about the design of the foam runner?

Kanye highlights that the tongue of the shoe goes sideways or ergonomically instead of straight up like most sneakers.

Who does Kanye reference talking to about sneaker design fitting with jeans?

Kanye references talking to Kobe Bryant about having to make sneakers that fit with jeans.

What analogy does Kanye make about himself in relation to Instagram?

Kanye makes an analogy that he is like a human version of Instagram, with millions of images in his mind that haven't been realized yet.

What does Kanye say bothers him about still selling shoes with laces?

Kanye says it hurts him and he feels like Steve Jobs trying to remove buttons, implying he wants to remove laces but some popular shoes still have them.

What does Kanye's dad tell him about anything you put in the ground?

Kanye's dad tells him that anything you put in the ground grows, so Kanye questions why people still go hungry.

What does Kanye say the future communities he envisions are closer to?

Kanye says the future communities he envisions are closer to a Kenyan village than a gated community.

What positive outcome does the person Kanye is speaking with highlight about hype culture?

The person highlights that if people buy into the hype culture around Kanye's products, they'll also buy into his ideas.

Who does the person reference that killed animals with Tesla coils?

The person references an unnamed citizen who killed animals with Tesla coils to make people dislike Tesla.

What unrealized Tesla invention does the person reference at the end?

The person references Tesla's unrealized invention to transmit electricity through the air.

Outlines

00:00

👟 フォームランナーとイノベーションの旅

この段落では、フォームランナーの設計と製造過程、特に独自の工場設立と製造時間の短縮について語られています。Yeezyチームの才能あるデザイナーたち、特にナイキから引き抜かれた人材についても触れられ、彼らのデザインプロセスの効率性が強調されています。さらに、靴紐を排除したいという願望と、革新的なデザインがなぜ重要であるかについて、個人的な見解が述べられています。また、デザインプロセス中に子供のような純粋さでアプローチすることの重要性や、製品の価格設定に対する哲学的な見解も共有されており、持続可能性とアクセスのしやすさに重点を置いたイノベーションの必要性が説かれています。

05:02

🌍 アイデアの力と社会への影響

第二段落では、製品を超えたアイデアの重要性と、それらが社会に与える影響に焦点を当てています。特に、製品を通じてより大きな概念やビジョンを共有することの価値が強調され、そのプロセスが時に不快感や批判を引き起こす原因となることが語られています。勇気を持って大胆なアイデアを実現しようとする行為は、不安や批判に縛られがちな人々にとって挑戦的であり、この段落ではそうした現象に対する洞察が提供されています。また、テスラの例を引き合いに出し、社会に対してよりシンプルで幸せをもたらす発明がまだ実現されていない可能性について考察しています。全体として、この段落はイノベーションが持つ社会的影響と、それを受け入れる際の心理的障壁について深く掘り下げています。

Keywords

💡design

Kanye discusses his design process and aesthetics when creating new shoes and products. He aims for simplicity, essentialism and minimalism in his designs.

💡innovation

Kanye talks about innovations in his shoe designs, such as removing laces and changing the direction of the tongue for ergonomics and comfort.

💡sustainability

Kanye reflects on developing self-sustaining skills and communities, using his father's farming example. He contrasts this to today's consumer culture.

💡utopian ideals

Kanye references visionaries like Victor Gruen who tried to design utopian communities, contrasting their ambitious ideas with modern commercial developments.

💡freedom

Kanye talks about his goal of making products affordable and eventually free, so everyone can have access. He wants to 'manifest the world being free'.

Transcripts

you know that's a challenge for me is

you know i've

i i designed this thing

this we call it the foam runner and we

built a factory for it

and cody and you can make these uh in 25

minutes

and what i'm saying about design i was

talking to one of the

just awesome designers that we just uh

uh got over yeezy we got like this

amazing crew we got guys that nike sued

us for

and one of these guys i was trying to

hire him for two years he had to

we had an encounter he had to go surf

for a year

and now he's in and when he like you

know does his um

his uh cad drawings it's almost like one

shot one kill you know sometimes you

design stuff you got to do it like

five eight times like his first one is

so close

to being ready to go to market because

he sketches in a certain kind of way

and for the longest we said you know

let's um

uh i've been saying i want to get rid of

laces and

we still have shoes we sell with laces

because it's a popular shoe and people

love this shoe and it it hurts me i feel

like steve jobs trying to like remove

buttons off the side of the next

apple and one of the things that's

interesting about this if you look at

most sneakers if you look at you guys

sneakers right now

you have a tongue you know and it it

goes this direction

this is one of the innovations about

this is one reason why this is one of

the most

important sneaker designs is this goes

this way because it's ergonomic

and i remember putting it on and being

uncomfortable

with wearing it because i'm so used to

like the way like a jordan or something

fits with my jeans and i remember

talking to kobe and him talking about

having to make sneakers that fit with

jeans and that was a big thing because

you know that's what we grow up we go

wearing you know coconut jeans and

jordans or something like that so

um this also i feel

that just the process when i design i

become

like a three-year-old i have to go to my

gut i have to forget everything i know

and really focus in to what i feel like

some straight jedi

yoda or like you know if i could grab

that water bottle like

like wouldn't have been cool if i just

did it right now i should have had a

magnet on there like you'd be like

he'd be like yo this dude's a wizard um

so

so so for me you know i i'm gonna make

this shoe

be twenty dollars and you know money

isn't real so that means the world

should be

eventually free so i'm gonna manifest

the world being free my dad he lives in

a dr and he says

you know anything that you put in the

ground grows

so why do people still go hungry and i

like that in theory but i was like man

farming is really hard though man i

think you know i might go hungry if i

have someone to farm this food that's

like but you know

back in the days we we we had that skill

set now we're losing these skill sets

that actually

we can sustain off of uh so with this

uh and i i love giving you guys my riffs

i'm like a human version

of instagram when you look at instagram

you look at

you know you're looking like a hundred

images a day

uh well i've got millions of images

in my mind and the majority of them

haven't been realized yet you know

there's some

images that are from my memory but i got

this whole the future

that's in my mind that has to be brought

so this is you know we talk about

hype culture and shoes being sold on the

you know the resale market

and yeezy lives in that place but i

you know i don't like the idea i don't

love the idea

that some of the reason why people buy

it is just

uh for hype culture or

you ain't got this or i got this

colorway and you don't have it that type

of mentality

i mean is i'm an essentialist i'm a i'm

a

minimalist and like i i i have to

i will bring the

the fully a to z our existence version

to existence like victor gruen designed

the shopping centers

but he designed full utopian communities

and people were like

oh we're just cool with the shopping

center that's all we want

and these ideas that he had never got

brought into fruition a little bit like

disney

canada based epcot center on like on

victor gruen

but these this next frontier

of these communities and villages of

happiness are way closer to

a kenyan village than it is to like a

gated community

uh village um but one of the things

about your

this aversion to hype culture one of the

good things about the hype culture is

if people get into your products they're

going to get into you and they're going

to get into your ideas

and all these ideas that you have will

become a part of their thought process

they'll start thinking about it

they go hey he's got some great points

if people really get into your [ __ ]

they're also really going to get into

your ideas i think it's one of the

things that make people uncomfortable

about you

is you have the courage to have all

these bold ideas and to implement them

and to do all these different things

that bothers people and there's a lot of

people that

don't have that kind of courage and they

are straddled down by

anxiety and they see a guy like you and

they like try to find

flaws they try to find things that are

wrong with it instead of looking at the

positive aspects of it

they'll only concentrate on the negative

aspects of it i don't think i don't see

it that way i've never saw it that way

i look look at that guy [ __ ] do

anything there's people like tesla and

there's people who

you know there's a person who killed

animals with tesla cords to make people

nat like tesla yeah a personal citizen

yeah person who made the electric chair

be made with the tesla course

for so people wouldn't like tesla tesla

still has inventions that haven't been

brought

to our society that would have brought

more simplicity and happiness to our

society

like the westinghouse ability to

transmit electricity through the air

which is fascinating i don't know if

that would have worked in today's

world with cell phones and all the

different electronics and even

you know modern air travel i don't know

i don't know what

it would have worked but things would

have been different people

are over designing into industries where

they see they can make some money as

opposed to stepping back and saying

how do we look at the entire earth

as an opportunity to free

everyone and create happiness for

for everyone