This INSTAGRAM Account Made $260K in 24 Hours with Print on Demand

Summary

This video script details the success story of an Instagram page owner who made $260,000 in 24 hours and over $3 million in revenue in a year, with just 270 posts and 188,000 followers. The account focuses on 'affirmation wear' clothing, spreading positive messages about love and mental health. The script reveals the business model, explains the strategy behind the viral posts, and guides viewers on how to replicate this success using print-on-demand services like Gelato. It emphasizes the importance of branding, aesthetic, and creating a sense of urgency in sales to capitalize on the trend of mental health awareness.

Takeaways

• 📈 An Instagram page with 270 posts and 188,000 followers made $260,000 in 24 hours and over $3 million in a single year.
• 🎯 The account owner was invited to 'Shark Tank' and revealed her success, which may have doubled since the episode aired in November 2023.
• 🔑 The business model involves selling 'affirmation wear' clothing that spreads positive messages about love and mental health, a trend popular among celebrities.
• 👕 The clothing line features t-shirts and hoodies with designs that are simple, cute, and focus on self-love and mental health affirmations.
• 🌐 The strategy for selling the clothing is organic, leveraging the Instagram page's content to drive sales without paid advertising.
• 📊 The importance of 'reshares' and 'sends per reach' on Instagram is highlighted as a key metric for the posts' success and reach.
• 💡 The script suggests that the normalization of mental health discussions has made self-love and mental health topics relatable and shareable, contributing to virality.
• 🎨 The video provides a step-by-step guide on creating an Instagram account with a clear aesthetic and brand, including choosing a name, validating the handle, and establishing a consistent look with fonts and colors.
• 🛍️ It introduces 'gelato', a print-on-demand site, as a tool for creating a clothing business without upfront costs, inventory, or shipping logistics.
• 📝 The process of designing clothing items, setting up an online store, and integrating it with platforms like Shopify is explained to facilitate the selling process.
• 🚀 The video emphasizes the importance of a launch or 'drop' strategy for new products, creating urgency and FOMO (Fear Of Missing Out) to drive sales.
• 🔄 The necessity of consistency and patience in growing a business is stressed, with the expectation that diligent effort over time will yield significant results.

Q & A

How much revenue did the Instagram page generate in 24 hours?

The Instagram page generated $260,000 in 24 hours.

What is the significance of the number of posts and followers on the account mentioned in the script?

The account has just 270 posts and 188,000 followers, which indicates that it has been able to generate significant revenue with a relatively small number of posts and followers.

How much revenue did the account make in a single year since launching?

The account made over $3 million in revenue in a single year since launching.

What is the name of the TV show where the account owner was invited to showcase her success?

The account owner was invited to the TV show 'Shark Tank' to showcase her success.

What type of products is the account owner selling on her website?

The account owner is selling merchandise such as t-shirts and hoodies that spread positive messages about love and mental health.

What is the term used to describe the type of clothing being sold on the account owner's website?

The term used is 'affirmation wear clothing', which is trendy and has a positive message.

What is the strategy that the account owner uses to sell her products organically on Instagram?

The strategy involves posting simple, cute affirmations surrounding self-love and mental health that resonate with a large audience and encourage resharing.

What is the importance of reshares on Instagram according to the script?

Reshares are important for reach, and the CEO of Instagram has stated that they are the most important metric for reach.

How does the script suggest creating a successful Instagram account for selling affirmation wear clothing?

The script suggests starting with a cool name, validating the handle, establishing a clear aesthetic, and creating posts that trigger the algorithm for reach.

What is the term 'print on demand' as mentioned in the script, and how does it work?

Print on demand is a method where products are only created and shipped when a customer makes a purchase, eliminating the need for upfront inventory and storage.

What is the name of the website recommended in the script for creating a print on demand clothing business?

The website recommended is called 'Gelato'.

How does the script suggest promoting the clothing line on Instagram?

The script suggests using a launch or drop strategy, creating urgency by announcing a specific date and limited stock, to capitalize on the fear of missing out (FOMO).

What is the importance of consistency in the success of the business model described in the script?

Consistency is crucial as it allows for the gradual building of momentum and brand recognition, leading to long-term success rather than expecting overnight results.

Outlines

00:00

💰 Instagram Success Story: From $500 to $3M in Revenue

This paragraph introduces a successful Instagram page that made $260,000 in 24 hours and over $3 million in revenue in a single year, starting with just a $500 investment. The account owner was invited to 'Shark Tank' and has 188,000 followers with 270 posts. The page's strategy involves selling 'affirmation wear clothing' that spreads positive messages about love and mental health, which has become trendy among celebrities. The video promises to reverse-engineer this business model and show viewers how to replicate it using a print-on-demand service called Gelato.

05:00

🔥 Leveraging Mental Health Trends for Viral Instagram Content

The second paragraph delves into the strategy behind the Instagram page's success, focusing on the organic reach achieved through simple posts about self-love and mental health. It discusses the importance of reshares and the normalization of mental health discussions, which has led to high engagement rates on such posts. The video creator suggests using a minimalist aesthetic for the Instagram page and provides a step-by-step guide on creating branded content using Canva, including choosing fonts and color schemes that resonate with feelings of warmth and childhood.

10:02

🛍️ Building and Launching a Mental Health Clothing Line

The final paragraph outlines the process of creating a clothing line using Gelato, a print-on-demand site, and integrating it with a Shopify store. It emphasizes the importance of creating urgency in sales through a launch or drop strategy, which can capitalize on the fear of missing out (FOMO). The video creator also shares tips on subtle pricing strategies to increase sales and encourages consistency in posting and marketing efforts, highlighting the journey from a $500 investment to a $3 million revenue as an example of patience and persistence in business.

Keywords

💡Instagram Page

An Instagram Page in this context refers to a business or personal account on the Instagram platform that is used to engage with an audience, often for promotional or commercial purposes. The video script highlights how one such page made $260,000 in 24 hours and over $3 million in revenue in a year, showcasing the potential of social media for business growth.

💡Shark Tank

Shark Tank is a popular reality TV show where entrepreneurs pitch their business ideas to a panel of investors, known as 'sharks,' who may choose to invest in their ventures. The script mentions that the owner of the Instagram page was invited to appear on Shark Tank, indicating the success and recognition of her business model.

💡Affirmation Wear Clothing

Affirmation Wear Clothing is a term coined in the script to describe clothing items that carry positive messages, often related to self-love and mental health. The video discusses how this type of clothing is trendy and resonates with celebrities and the general public, contributing to the success of the Instagram page.

💡Print on Demand

Print on Demand is a business model where products are manufactured or printed only when an order is placed, reducing the need for inventory storage and upfront costs. The script uses the example of a site called Gelato to explain how one can start a clothing business without the traditional overheads associated with inventory management.

💡Mental Health

Mental Health is a significant theme in the video, as it discusses how the normalization of mental health discussions has made related content, such as affirmation wear, more popular. The script mentions that posts related to mental health and self-love are more likely to go viral due to their relatability and the desire for increased exposure on the topic.

💡Viral Posts

Viral Posts are social media content that quickly gains popularity and is widely shared by users. The video script emphasizes the importance of creating viral content to increase reach and engagement on Instagram, using strategies like relatable mental health messages and appealing aesthetics.

💡Branding

Branding in this context refers to the process of creating a unique identity for a product or business that resonates with its target audience. The script discusses the importance of a clear and consistent aesthetic in branding, such as using bubbly fonts and pastel colors, to appeal to the audience of a self-love clothing line.

💡Aesthetic

Aesthetic in the video refers to the visual style or design that is appealing and consistent across a brand's content. The script mentions the use of specific fonts, colors, and design elements to create a cohesive look for the Instagram page and associated clothing line.

💡Launch Strategy

A Launch Strategy in the script refers to the marketing approach used to introduce a new product or line, often involving creating a sense of urgency or exclusivity. The video suggests using a specific launch date and limited stock to generate interest and sales.

💡Consistency

Consistency in the video is emphasized as a key factor in achieving success in social media marketing and business growth. The script advises maintaining regular posting and marketing efforts over time, rather than expecting immediate results, to build a strong brand presence and customer base.

Highlights

An Instagram page with 270 posts and 188,000 followers made $260,000 in 24 hours and over $3 million in revenue in a single year.

The account owner was invited to appear on Shark Tank, showcasing the profitability of the Instagram page.

The Instagram page's success is attributed to a strategic use of affirmation wear clothing that spreads positive messages about love and mental health.

Celebrities like Ariana Grande are seen wearing affirmation wear, indicating its trendiness and relatability.

The account started by posting simple affirmations related to self-love and mental health, which gained significant engagement.

Reshares are identified as a crucial metric for reach on Instagram, with mental health topics tending to go viral due to their relatability and the desire for more exposure.

The account owner began with a $500 investment and turned it into a $3 million revenue business in less than a year.

A step-by-step guide is provided to replicate the success by creating a clothing line using a print-on-demand site called Gelato.

Gelato allows for free setup of a clothing business with no upfront costs, making it easier for new businesses.

The importance of establishing a clear aesthetic and branding for the Instagram page to attract viewers is emphasized.

A method to create viral posts by using self-love quotes and rephrasing them with unique fonts and color schemes is detailed.

The process of designing clothing items on Gelato, including choosing the right product, color, and size, is explained.

Integration with Shopify for creating an online store to sell the designed clothing items is demonstrated.

The use of a launch or drop strategy for product releases to create urgency and capitalize on the fear of missing out (FOMO).

Tips for effective sales techniques, such as using premium descriptions and creating a sense of scarcity, are provided.

The necessity of consistency and patience in business, emphasizing that success similar to the account owner's does not happen overnight.

An upcoming launch of a new tool for digital entrepreneurs is teased, promising significant results for social media growth and monetization.

Transcripts

it took 24 hours to make

$260,000 with this Instagram page the

owner of this account literally got

invited on Shark Tank yeah the show for

how well she profited from this

Instagram page again

$260,000 24 hours from a page that has

just 270 posts and 188,000 followers she

made over $3 million in Revenue in a

single year since launching it and by

the way all these stats are from

November of 2023 so she very well might

have already doubled that by now you can

go verify all of this on the actual

Shark Tank Episode which I'll link below

this video but guys if you are still

sleeping on faceless Instagram Pages

then I don't know what you're doing

there are several accounts using this

exact same strategy that she's using to

make millions today I'm going to reverse

engineer this entire business model for

you and show you how you can replicate

this success for free but first we need

to understand what she's selling and how

she's doing it if we come to her website

we can see that she's selling merch

these are t-shirts and hoodies and

they're nice because they spread

positive messages about love and mental

health and I actually call this

affirmation wear clothing you might have

noticed that people are wearing clothes

like this a lot more often over the last

few years like Ariana Grande wears

clothes like this and many other

celebrities that are wearing this kind

of cute affirmation clothing lines and

they're doing it because it's trendy and

unlike all the Gucci Balenciaga nonsense

this is clothing that actually kind of

means something which is cool if we look

at see the way ic's website they're

really nice in fact I'm going to be

showing you how you can create an entire

clothing business line just like this

one using a print on demand site called

gelato later in this video but before we

ever get into any of the products you

need to understand why she is making so

much money from this business the real

reason why she's making so much money is

the strategy that she's using to sell

them completely organically on her

Instagram page so if we come to her page

and we look at the beginning of her page

we can see that she essentially started

by posting these simp simple cute

affirmations surrounding self-love and

mental health simple stuff like this

gets thousands of likes and basically it

just says things like you're allowed to

be anxious without a reason and look at

this 4,000 people liked this post and if

we look at some of the other posts on

our page this is what usually works best

for her but you might be asking yourself

why well one word reshares even the CEO

of Instagram literally just said that

this is by far the most important metric

for reach but one of the most important

things to look at is definitely the send

sends I would look at sends per reach so

of the people who saw it how many of

them sent it to a friend see over the

last couple of years it's no secret that

mental health has become more normalized

and even a bit of a trend it's become

normal for people to take mental health

days off of work we've even seen

athletes talking about mental health

personal development and self-love now

that's great for us as a society but

these clips and posts have gone Mega

viral for two reasons one everyone in

the world has mental health and

self-love so all 2.4 billion Instagram

users can relate to these posts and two

this is a topic that people generally

feel needs more exposure which as you

can guess ding ding ding makes people

want to reshare these posts so the owner

of this account found a way that she can

help spread positive mental health

messages and she can make a pretty sweet

profit off of this trend with her

clothing line remember she just went on

Shark Tank and said that she's made over

$3 million in Revenue in less than 1

year and she literally started with just

$500 and I'll be showing you how to set

up a clothing line and a product side of

things later in this video but first you

need to understand how to make these

posts go viral and trust me guys it is

so simple so first you'll want to come

up with a cool name for your account

hers is see the way I see but personally

I think we can make something better

you're going to want to validate that

the handle you choose isn't already

being used because most Instagram

handles have been taken at this point so

you can just come to this website where

you can check really easily to verify if

something's open or not for example if

we tried selflove yeah obviously that's

already going to be taken but if we

tried something like self- loveology we

can see that the handle hasn't been

taken yet next we're definitely going to

need to get really clear on our

aesthetic for this one because you're

basically going to be selling clothes

through this page so it's kind of a

fashion brand and you need to make sure

that this is really aesthetically

pleasing for the viewer see the way I

see does a great job of using these

kinds of tones and it's really built

around her brand but don't worry if

you're new to branding I still got you

what do you notice about some of these

lug luxury Brands they all use

minimalism right because that's one of

the keys to building a successful luxury

brand these logos are all simple and

they usually just use black and white to

be super minimalist well that might be

great for luxury Brands but if we're

building a self-love company then we

need a totally different look so let's

go and look through a couple of these

successful mental health clothing lines

and I'm noticing a lot of bubbly fonts

and these pastel color palettes this all

makes sense because these kinds of fonts

and colors are associated with feelings

and children so so I'm going to go ahead

and ask Chad gbt to choose a font that

feels kind of warm and childish and then

we're going to choose a color palette

that feels the same way great so this is

what it came up with I like these I

think that these are going to fit

perfectly our next step is to come up

with some posts that actually trigger

the algorithm so that we can get reach

on our account I went ahead and tested

this for you guys with some posts in

this actual space Here's a post that I

created a few years ago in this Niche

and it got over 45,000 likes and

thousands of saves and shares and I'll

show you how I made it to do this I just

searched some self-love quotes on Google

and then basically rewrote it and

transformed it into this so now you can

do the same thing with your new fonts

and color schemes so for this one we can

rewrite it to this so it's not a direct

copy and then change the colors and boom

we basically want to keep doing this

with multiple posts so we really start

establishing our brand on Instagram like

see the way I see does as the Creator

your job is to continue to find viral

quotes related to self-love and

self-development and then come back into

CA and make them into cute posts but

here's where things get interesting and

this is how you're going to start

turning these posts into actual dollar

signs I'm going to show you how to make

the clothing and guys I'm actually going

to be putting this to the test on one of

my own Instagram accounts and I'll be

sharing all the results that I get in

about a month or so so make sure you're

subscribed to see that so now we need to

create the clothing line and we need to

launch it the right way I see a lot of

people do this the wrong way so we got

to make sure we're doing this the right

way to do this we'll come over to a

website called gelato there are print on

demand site that you can start using

literally for free in case you don't

know what print on demand is basically

you don't have to pay for them to make

any of the products in the old way of

having a clothing business you need to

order and bulk all of your inventory and

then when a customer purchased a shirt

you'd sell them one of your items but

the problem with that model is that it's

really expensive for a brand new

business to go and order like 1,000

shirts without any sales you'd also need

to store all the inventory somewhere

like in your house or in a warehouse and

then you'd have to actually ship it out

to them whenever someone purchases them

but gelato makes that process 10 times

easier instead with gelato you don't pay

for anything upfront so when a customer

makes a purchase from your website

gelato team will create the product and

they'll ship it to them for a set fee

that's why it's called print on demand

because they print or embroid the

clothes only when someone actually makes

a purchase so once you get into your

account you're going to see this

dashboard where we can start creating

our clothing that we're going to sell

and guys just wait till you see the

hoodies that we can actually make in

here I actually ordered some and I'll be

showing it in a future video so you can

see what it looks like but the first

thing that we're going to do is come

over to our product catalog from here

you can choose t-shirts hoodies hats

phone cases almost anything that you can

imagine branding you can find it on here

it's cool for this example I'm going to

select hoodies and then you basically

have to choose which hoodie that you

want to select and all of these come

from different suppliers so I would

recommend that you choose one that has

good reviews and the colors that you

want to use since our page has pastel

colors I think that this is going to be

a good one since they're kind of our

color scheme already next we choose our

color and I'm going to select light pink

here and then we can see which sizes

they offer and then you can just click

Start designing and then once we're in

here we need to actually add our design

to do that you're just going to come

back over to canva and create a design

that works so I'm going to create this

it says your anxiety is lying to you and

then you're just going to come up here

and you're going to click download and

make sure that you select transparent

background because we don't actually

want this background to be there we just

want this to come up so click download

then you're just going to go ahead and

drag over the download that you had and

it's going to populate here and then if

you wanted to you could actually design

on the back as well once you're happy

with this you're just going to come up

here and click save as template and I'm

just going to name this anxiety remember

you can get started with gelato for free

and I dropped a link below for you to

sign up and get 50% off your first order

great so now we've created our first

product but now we need to actually put

that onto a store where people can

purchase it from so to do that you're

going to come down here to stores and

click stores I've actually already

integrated this but you're going to want

to come down here for the sake of this

I'm going to do it via Shopify so to do

that you're just going to come click

this you're going to want to install

this make sure that your Shopify account

is linked to your Jato account and then

that way you can basically just

immediately go ahead and add products

and then select use a template now here

we have our anxiety template so I'm just

going to go ahead and select this and

then again we can mess around with the

editing we're going to want to make sure

that all the sizes that we want are

checked off and then we're going to

click continue to mockups so here are

the mock-ups that gelato created and

this is cool they come up with like our

normal shirt we can see what that looks

like and then we can also see what it

would look like on a Model we can go

ahead and select all the mockups that we

want maybe they want to see the sleeves

maybe they want to see the side profile

the back view and then we're just going

to go ahead and click continue to

details here's where you're going to be

able to edit the name of your hoodie so

I'm going to say anxiety hoodie gelato

gives us a brief description of what the

hoodie is already composed of and

everything but you can add more if you

want to down here this little category

shows us the product costs meaning how

much it costs to produce the product and

then adding in the shipping costs so in

total this is going to be your estimated

profit based on the amount that you

charge so what I like to do is price

hoodies quite expensively so let's just

say a $50 hoodie or a $49 hoodie so now

you can see the estimated profit that

you're going to make on each of these

pieces so $26 seems to be about the

profit if they do make a bigger hoodie

it does reduce our profit size because

they're using more material obviously

and then click publish and then look you

can come over to Shopify cuz you've

created a Shopify account already and

you can come right into your new store

I've already added this custom theme but

you can actually add whatever theme you

want I just clicked Spotlight because it

looked like a good one for an online

store and you'll just come in you can

click customize and and or preview and

come on down and see that our product

automatically got added now obviously

we're going to want to make sure that

all of our branding here matches The

Branding of our account so that people

feel like it's consistent they're in the

right place essentially you've just

created an entire clothing brand

digitally for free where you can start

collecting profits immediately great so

now that we have our products ready to

go we're going to start promoting them

on Instagram but not so fast again this

is where I see a lot of creators really

mess up they think that if they just put

up a post like this announcing their new

merch that people are going to come

rolling in and buy but that is just not

the case unfortunately instead you need

to use the strategy that see the way I

see is using she uses a launch or a drop

strategy and guys many of the biggest

merch companies out there are using this

strategy for a reason it works so to do

this you'll want to come over and choose

a date to start teasing your products

for that launch by having a specific

date and even a limited number of stock

or unit you're creating what we call

urgency in sales it makes people feel

like they're going to miss out on

something because there's a deadline I'm

sure you know what fomo is fear of

missing out and it is one of the most

powerful strategies that you can use in

your sales techniques in fact in general

if you do want more sales on anything

stop saying buy now and instead say

complete order don't say Limited stock

instead say only five units left Stop

describing your product as good and

instead call it premium and instead of

saying frequently bought together say

97% of customers also bought this I've

seen a massive uptick in sales from

using these super subtle pricing

strategies and you will too if you start

using them in your marketing by the way

guys soon I'll be launching something

massive that I've been building over the

last year for digital entrepreneurs who

are looking to grow and make money on

social media the results have been

absolutely insane for the beta test

group and I'm super excited to share it

with all of you so if you want to be the

first to hear about it then make sure

you're signed up for my newsletter below

because this is going to break the

internet for people who use it so the

final step in this process is for you to

stay consistent remember this girl

started from just $500 and turned it

into 3 million in Revenue in less than a

year but that did not happen from One

Drop Like I said I'm going to be

starting this on one of my own Instagram

accounts so you can see the actual

progress in a month or so but I don't

expect to get rich overnight from this I

see so many internet entrepreneurs start

really hot and get super excited but

then after a couple weeks they give up

because they just don't see that

momentum and make a $100 million

overnight we live in this world where

we're so used to the immediate

gratification but in reality in business

things take time so with that if you do

the marketing decently well the product

decently well and you just post every

day for the next year you are going to

be light years ahead of 99% of the

entrepreneurs who don't have the

patience look guys I'm excited to see

where the top 1% of you take this and I

will see you on the other side

oh