How Korea is Taking Over Hollywood
Summary
TLDRThe video script explores the meteoric rise of Korean dramas (K-dramas) and their impact on global pop culture, rivaling Hollywood's dominance. It delves into the history of the 'Korean Wave', from the aftermath of the Korean War to the present, highlighting key moments like 'Squid Game's' success and the influence of streaming platforms. The script discusses the cultural significance of K-dramas, their storytelling depth, and the challenges faced by the industry, including fair compensation and labor practices.
Takeaways
- 🌐 The rise of Korean dramas (K-dramas) has rivaled Hollywood's dominance in pop culture, with Netflix investing heavily in Korean content following hits like 'Squid Game'.
- 🎬 'Parasite' made history as the first foreign language film to win the Oscar for Best Picture, highlighting the global impact of Korean media.
- 🎶 K-pop bands like BTS and Blackpink are part of the 'Korean Wave', influencing culture and behavior worldwide, similar to Hollywood's past influence.
- 📺 The growth of K-dramas has been decades in the making, with roots in South Korea's post-Korean War industrialization and media censorship.
- 🏆 The 1990s saw the 'Golden Era' of Korean broadcasting, with color TV and reduced censorship, leading to the rise of popular dramas that resonated with everyday life.
- 📈 The success of Hollywood blockbusters like 'Jurassic Park' inspired South Korea to invest in its entertainment industry as a significant economic driver.
- 💸 The Asian financial crisis in 1997 prompted South Korea to rebrand and globalize its culture, leading to the modern era of K-dramas.
- 🌍 Streaming platforms have been instrumental in the global spread of K-dramas, making them accessible to international audiences and fostering a binge-watching culture.
- 📊 The global lockdown during the pandemic acted as a catalyst for K-dramas' popularity, with increased viewership across Asia, the US, Canada, Portugal, and Spain.
- 🏆 The success of K-dramas has led to recognition in Hollywood and competition for content between streaming platforms like Netflix, Apple TV, HBO Max, and Disney Plus.
- 🔄 Despite the challenges of fair compensation and labor practices in the industry, K-dramas have proven their endurance and potential to offer a significant alternative to Western-dominated global pop culture.
Q & A
What is the significance of the influx of Korean TV shows on Netflix?
-The influx of Korean TV shows on Netflix signifies the growing global popularity and influence of Korean media, which has started to rival Hollywood's dominance in shaping culture and providing a common ground for people worldwide to connect.
How much did Netflix invest in Korean content after the success of 'Squid Game'?
-Netflix invested an additional $2.5 billion in Korean content after the success of 'Squid Game'.
What event marked the beginning of the 'Korean Wave' or 'Hallyu'?
-The term 'Hallyu' or Korean Wave refers to the global popularity of South Korean culture and entertainment, which began to take shape in the late 20th century, but gained significant momentum with the success of shows like 'Winter Sonata' in the early 2000s.
What historical event impacted the development of Korean media and its censorship?
-The Korean War had a significant impact on the development of Korean media and its censorship, as it left the country economically devastated and under strict government control, which included heavy censorship of media.
How did the South Korean government's policies in the 1960s influence the growth of the entertainment industry?
-In the 1960s, the South Korean government, under General Park Chang-hee, focused on industrialization and promoting entrepreneurship, which paved the way for major brands. The government also established KBS TV station, initially as a propaganda tool, but later allowed private broadcast stations, leading to competition and investment in entertainment production.
What role did the Asian financial crisis of 1997 play in the South Korean government's approach to the entertainment industry?
-The Asian financial crisis of 1997 severely impacted South Korea's economy, leading the government to seek an emergency loan from the IMF. This crisis prompted the government to view the entertainment industry as a means of nation rebranding and a potential driver for economic growth, leading to globalization efforts.
How did the success of 'Winter Sonata' contribute to the Korean Wave?
-'Winter Sonata' was a massive hit in 2002 that launched Korean dramas to international fame, especially in Japan, and sparked the Korean Wave, drawing a cult following and significant revenue from merchandise.
What technological advancements and platforms have contributed to the global reach of Korean dramas?
-Technological advancements such as the introduction of color TV in 1980, the rise of digital video, and improved CGI in the '90s, along with the launch of platforms like YouTube, Netflix, and Hulu, have made Korean dramas more accessible to an international audience and contributed to their global reach.
How has the length of Korean dramas influenced viewer engagement and emotional connection?
-The length of Korean dramas, with episodes often being 90 minutes long, allows for more time for character development and storytelling, enabling viewers to emotionally connect with the characters and become more engaged in the narrative.
What challenges does the Korean entertainment industry face as it continues to grow and compete with Hollywood?
-The Korean entertainment industry faces challenges such as fair compensation for creators, avoiding exploitative labor practices, and maintaining innovation to continue attracting domestic and international audiences as it grows and competes with Hollywood.
How has the global lockdown during the pandemic affected the viewership of Korean dramas?
-The global lockdown during the pandemic acted as a catalyst for the growth in the popularity of Korean dramas, as more people turned to streaming platforms for entertainment, resulting in a significant increase in viewership across various regions.
Outlines
🌐 The Global Rise of Korean Dramas
This paragraph introduces the surge in popularity of Korean TV shows on platforms like Netflix, following the massive success of 'Squid Game' and the cultural impact of Korean media, often referred to as the Korean Wave or 'Hallyu'. It discusses the investment in Korean content and the historical context of South Korea's recovery post-Korean War, leading to the rise of its entertainment industry. The narrator's personal mission to understand the genre's global appeal by watching 10 Korean dramas over 10 weeks is also outlined.
📺 The Evolution of Korean Broadcasting
The second paragraph delves into the history of Korean broadcasting, starting from the establishment of government-owned KBS TV station to the introduction of private broadcasters in the late '60s. It highlights the shift from political to everyday life content, the impact of color TV in the '80s, and the end of authoritarian rule leading to reduced media censorship. The paragraph also touches on the influence of Hollywood's success on South Korea's entertainment industry and the Asian financial crisis's role in prompting a cultural rebranding.
🌟 The Golden Era and International Impact
This section discusses the '90s as the Golden Era of Korean broadcasting, with the introduction of color TV and the expansion of genres to attract younger audiences. It details the export of Korean dramas to neighboring countries and the government's recognition of the entertainment industry's potential following the success of 'Jurassic Park'. The paragraph also covers the impact of the 1997 Asian financial crisis and the subsequent efforts to globalize Korean culture, leading to the modern era of Korean dramas.
🚀 Streaming Services and the Explosion of K-Dramas
The fourth paragraph examines the role of streaming services in popularizing Korean dramas worldwide. It mentions the launch of platforms like YouTube, Netflix, and Hulu, which increased the accessibility of foreign content. The paragraph highlights the success of specific dramas like 'Winter Sonata' and 'Jewel in the Palace', and how the global lockdown during the pandemic further boosted the popularity of K-dramas. It also discusses the social media impact and the record-breaking success of 'Squid Game'.
🌍 The Future of K-Dramas and Challenges Ahead
The final paragraph reflects on the journey of Korean dramas and their current status as a significant player in the global entertainment industry. It acknowledges the challenges faced, such as the exploitation of labor and unfair distribution of revenue, and compares the current situation to Hollywood's early days. The narrator expresses excitement for the potential of diverse filmmakers and the enduring impact of K-dramas, emphasizing their place in the global pop culture landscape.
Mindmap
Keywords
💡Korean TV shows
💡Squid Game
💡Parasite
💡BTS
💡Hallyu
💡Streaming services
💡Korean War
💡Censorship
💡Jurassic Park
💡Asian financial crisis
💡Intellectual property rights
Highlights
The recent surge in Korean TV shows on Netflix, with over 300 shows available, reflects the growing global popularity of Korean dramas.
Netflix's investment of an additional $2.5 billion in Korean dramas follows the success of 'Squid Game', indicating a strategic commitment to Korean content.
The historical success of 'Parasite' at the Oscars and the global fame of BTS exemplify the cultural impact of Korean media.
The 'Hallyu' or Korean Wave describes the global spread of South Korean culture, including K-pop, skincare, and food.
South Korea's post-Korean War economic recovery and media censorship shaped the early development of Korean dramas.
The introduction of color TV and the end of authoritarian rule in the 1980s marked the Golden Era of Korean broadcasting.
The export of Korean dramas to China in the 1990s represented the first unofficial case of the Korean Wave.
The Asian financial crisis in 1997 prompted South Korea to rebrand the nation through globalization of its culture.
The success of 'Winter Sonata' in 2002 significantly boosted the Korean Wave, especially in Japan.
The advent of streaming platforms like YouTube, Netflix, and Hulu made Korean dramas more accessible to international audiences.
The binge-watching culture facilitated by streaming services has contributed to the addictive nature of Korean dramas.
The global export value of K-content has surpassed that of major industries like home appliances and electric cars in South Korea.
The COVID-19 pandemic acted as a catalyst for the growth in popularity of Korean dramas, with increased viewership across various regions.
Streaming platforms are investing heavily in Korean content, with Netflix pledging $2.5 billion, and other platforms following suit.
The global success of 'Squid Game' highlights the potential for Korean dramas to compete with Hollywood on a global scale.
Korean dramas offer a significant alternative to Western-dominated global pop culture, with a unique storytelling approach.
The Korean entertainment industry's growth and global audience demonstrate its potential to challenge Hollywood, despite the challenges ahead.
Issues of fair compensation and labor practices within the Korean entertainment industry need to be addressed for sustainable growth.
Transcripts
you may have recently opened Netflix and
noticed an influx of Korean TV shows on
your home
screen like romantic Korean TV programs
critically acclaimed Korean TV programs
in kramas for beginners Netflix has over
300 of these shows and after the success
of squid game it invested another $2.5
billion in kramas and it's not just
Netflix this is the moment that parasite
made history as the first foreign
language film to win the Oscar of the
best picture in 2019 leaving behind some
of the biggest names in
Hollywood and then this is the moment
that BTS the biggest K-pop band in the
world met Joe Biden look at they make
you feel at
home you guys are good at this H the
popularity of Korean media has grown to
a point where it has started to shape
culture influence behavior and give
people a common ground to connect over
all across the world something that
until recently only Hollywood had the
power to do but now the pop culture
dominance of Hollywood is open for
competition and how do I know all this
because I'm just a person on the
internet and it's impossible to miss
despite not seeing any of these shows
but what I don't quite understand is how
the rise of Korean dramas has managed to
rival Hollywood in such a short space of
time and with more and more people
binging these shows and my Tik Tok feed
just being full of memes that I don't
quite understand I kind of feel left
out so the plan is to watch 10K dramas
over the next 10 weeks I've got some
options Andy yes not more K dramas but
you have a video to be do yeah but I'm
just I'm just finishing this episode and
then I'll get back to it I promise 10
shows to keep me going over the next 10
weeks to understand how this genre
traveled from South Korea to all across
the world and to see if this success is
just a phase or can kramas really
compete with Hollywood in the long
run
well it may seem like oh not good hit
the microphone sorry well it may seem
like kramas were an overnight success
they' have been in the making for
decades in fact there's a word for it h
h h h Halu or Korean wave is the name
given to Global popularity of South
Korean culture and entertainment
everything from K-pop bands like BTS and
black pink to Korean Skin Care in food
is part of this weight and to fun
understand the story behind howu and how
kramas came to be we have to go all the
way back to the Korean
War communist troops have invaded
Southern Korea and Swift from 1950 to
1953 crushing the economy killing more
than 2 million people and leaving the
country completely destroyed while North
Korea was able to recover within the
first few years after the war things
improved for South Korea only in 1961
when the Army led by General Park Chang
he seized power and like the previous
leader of the country Jang HEI put all
his forces into industrialization and
promoting entrepreneurship Paving the
way for some of the biggest brands today
like Hyundai LG and Samson but his
regime was also Infamous for heavy
censorship of all forms of media
targeting artists and banning American
Music calling it decadent fore an
influence on December 31st 1961
government-owned KBS TV station was
established and was mainly used as a
propaganda tool to gain support for
Parks dictatorship and consolidate
national identity but the things started
to change when private broadcast
stations were finally allowed to operate
by the government by the late' 60s two
of these stations TBC TV and NBC TV were
established and the government had began
opening up advertising Revenue
opportunities for these networks the
following years were marked by Fierce
competition amongst these free networks
which meant that more effort and money
was being put into producing and
promoting entertainment the subject of
the broadcast also started to shift from
political agendas to about everyday
lives of people by this point more shows
were being released with better quality
and these dramas became a popular form
of entertainment in South Korean
households shows like aie and Euro
explored people's lives during Japanese
colonial rule and the Korean War Susa
ban Jang which ran for almost two
decades talked about the different
social problems that people were facing
at the time people started getting used
to the idea of watching television to
find stories and characters that
reflected their lives and those that
they could connect with okay slight
issue not a great start uh those shows
I've been able to find Clips online that
I've watched but I can't find the full
show I've looked everywhere even illegal
places but they're so old that I just
can't find them
online so I'm going to go Rogue and just
add in some shows as we go but let's
move on to the 80s because this is
considered the Golden Era of Korean
broadcasting on December 1st 1980 color
TV was introduced in South Korea and the
next government elected in 1987 ended
the authoritarian rule of the previous
leaders and it immediately shifted its
focus to modernizing the society and
reducing media censorship within 5 years
National TV networks were reaching
99.3% of South Korean homes which was
more than the reach of any other form of
media at the time in addition to the
usual history imperior dramas newer
genres like romance were added into the
mix to attract a younger generation with
improved technology of the '90s these
dramas were becoming well produced were
getting increasingly popular in the
country and were able to scale up even
faster which helped them to get more
popular and start traveling to
neighboring countries in Asia this show
what is love told the story of a
authoritarian patriarchy was the first
Korean drama to ever be exported to
China in 1997 and that's kind of
considered the first unofficial case of
H I just spent most of the night
watching a show called jealousy from
1992 on some like really dodgy website
not like that like streaming online
video websites the place can find it
it's
totally this was a show along with the
last match where people were so obsessed
with these characters that when these
shows were on the amount of cars on the
road would dramatically decrease and it
was a night well spent I got like 90
sitcom Vibes and the government was
taking note of the rising popularity of
these homegrown Productions when
something overseas caught their
attention
welcome to Jurassic Park Jurassic Park
was released in '93 and became the
biggest movie in the world at the time
the South Korean government was so
impressed by its success that it
released a report in 1994 comparing how
the revenue generated by the movie was
as much as the foreign sales of 1.5
million Hyandai cars which was one of
the biggest exports of the country back
then and remember this was the time when
Hollywood was entering a new era of
innovation with digital video improved
CGI and huge marketing campaigns that
turn these movies into the Blockbusters
we know today the industry was taking
big leaps which were getting rewarded
and South Korea were like we need that
we need to be doing what they're doing
up until Jurassic Park both the
government and the people in the country
believed that only big Industries like
automobiles chemicals and Technology
could drive South Korea forth forward
but the success of Jurassic Park changed
that perception immediately and proved
that entertainment was an industry worth
investing but then the Asian financial
crash hit South Korea in
1997 the economy took such a severe hit
that the Korean government was forced to
ask the IMF for an emergency loan of $57
billion this crisis also put a dent in
South Korea's credibility as a place to
do business and his leaders understood
that the country needed a nation
rebranding exercise the president at his
inaugural address in 98 spoke about the
government's plan to overcome the
situation by globalizing the Korean
culture and hence began the 2000s which
marked the start of Korean dramas as we
know them today so the first massive hit
came in 2002 in a show called winter
Sonata but this was a show that really
launched kdramas and like spurred on the
whole hu movement the Korean wave
especially in Japan where it drew 20% of
prime time viewers but the show earned
such a cult following that it had made
$3.5 million in merchandise alone that
much money on merchandise was unheard of
at the time and in the following year
jewel in the palace truly globalized
kramas expanding its reach from Asia to
the West as well as the Middle East in
Africa and just to zoom out for a bit
this is the time when YouTube was
launched in 2005 Netflix started it
streaming in 2007 and Hulu was launched
in the US in 2008 both the industry and
the viewers were getting used to the
idea of consuming entertainment online
and foreign entertainment like that
coming out of Korea became more
accessible to an international audience
on June 21st 2011 one of South Korea's
biggest networks NBC released a special
YouTube only edition of a popular romcom
naughty kiss this episode along with the
cast interviews and a behind the- scenes
documentary Drew more than 20 million
viewers with fans posting subtitles in
English Chinese Japanese and
[Music]
Spanish after discovering that Netflix
has like 300K dramas that's where I've
been watching a lot of shows I just
finished the glory okay this was
potentially the best show but it just
made me feel sick the entire time and
crash landing on you but they're long
these shows are so long me the amount of
hours that I spent watching these shows
is kind of ridiculous each episode it's
not like 40 to 60 Minutes no that's not
right they're 90 minutes each episode is
90 minutes long it's kind of wild where
is my phone I kept track of one of these
shows okay yeah so crash Ling on new 16
episodes which is also kind of long for
like a streaming Series this day but
it's not outrageous each episode is 90
minutes long that's a total of 23.1
hours of content and did I like it it
was
fine and that's the great thing about
kramas is that they tend to be one
season long so if you didn't enjoy
something you can just move on to
something else because that story is
complete you don't need to suffer
through another 10
seasons what is my job I just spent 24
hours watching a show called
Goblin okay so it's now Autumn in London
so I've changed my attire a bit but on
the on the way in I realized that I feel
like I'm dressed like gong Yu's
character from
Goblin is my brain subliminally being
like that guy looks cool I like what
he's wearing let's do that so that's
where I am in my life right now and
something else that I want to say about
kramas is um I was talking about the
length sometimes complaining about them
being long but it actually allows the
audience way more time to emotionally
connect with these characters there was
way more time for character development
cuz you have 90 minutes per episode but
the thing I keep thinking about is what
would this success of KD ders have
looked like if we didn't have streaming
services or maybe the problem is that us
networks would never have green liid a
Korean drama because they would just be
like well it's in Korean like our
audience isn't going to watch that
whereas platforms like Netflix just want
as much content as possible so I want to
find out what streaming services were
able to do differently that the
Hollywood Studios in TV networks could
never have done so I need to speak to a
uh a K drama expert there's this
addiction and an obsession and because
it's bingeable because it was on Netflix
the binge factor I think is so key to
what becomes an obsession you're
essentially watching 16 movies because
they're so long but because you can roll
right into the next episode and because
they're structured so that there's a
cliffhanger at the end you just keep
rolling you can't stop it's just this
Obsession that just can't be denied
president de jong's 1998 mission of
globalizing the Korean culture has
successfully been achieved today with
the total export value of K content in
2021 coming to almost 122.5 billion
which exceeded the value of big
Industries in Korea Like Home Appliances
electric cars and display pack the
minister of culture Sports and tourism
parkboy June said content has emerged is
a rising St of Korean export while squid
game is the most successful Show on
Netflix the popularity of kers has only
increased since then topping the Netflix
charts for several weeks with shows like
extraordinary attorney who all of us are
dead business proposal and alchemies of
souls in fact the global lockdown during
the pandemic became a huge Catalyst in
the growth of K drama's popularity with
theaters shut down and people stuck at
home a lot of these viewers turned to
streaming platforms to watch films and
TV that were released before the
pandemic the viewership of krama has
increased by more than four times across
Asia in 2020 and by 2.5 times in the US
Canada Portugal and Spain as in June
2023 Netflix estimates that 60% of its
more than 230 million subscribers have
watched Korean titles especially for
Western Watchers descenders of the sun
seems to be the big Gateway back in the
day we get like boole vhs's to watch
that they this like Hub of people that
they would find on the internet and they
would get these videos or they would
find tour sits and those are like the
ones that are dedicated and then the
pandemic hit and crash landing on you
happened and it just
imploded like it was crazy the amount of
people that were loving crash L on you
were obsessed with it were talking about
it but then squid game happened and then
it just went Global squid game squid
game squid game squid game squid game
has taken the World by storm I recreated
every single set from squid game in real
life stars of the biggest television
show in the world squid game
welcome also the social implications of
these shows is insane I dived into
kdrama Tik Tok that was something but
there's these wild fan groups all over
social media dedicated to K-pop kdramas
and it's not just Korea people from all
over the world are partaking and sharing
their favorite shows and memes on Tik
Tok I mean the krama hashtag on Tik Tok
has over 280 billion views it's wild so
I wasn't surprised Rising when in early
2023 Netflix announced that it would put
in $2.5 billion in Korean content which
would include TV series films as well as
non-fiction shows Apple TV HBO Max and
Disney Plus have followed suit by
producing and acquiring new content to
add to their libraries of Korean dramas
thanks to the success of streaming
platforms kdramas have become a
household name across the globe and that
also paved the way for its recognition
amongst some of the biggest honors in
Hollywood while the success has been
great for the South Korean entertainment
industry in its Global audience I think
the journey has just begun for kras to
truly compete with Hollywood in its
scale in Revenue kramas will need to
continue innovating themselves and reach
more domestic and international
audiences the box office revenue in the
US stood at 7.5 billion in 2022 while
the South Korean box office generated
close to 500 million I know that this
isn't a fair comparison since Hollywood
is a much older industry it does give us
an idea of what hey dramas up against I
thinked they come back to the couch
because um I've spent most of the past
10 weeks sat on couches watching kramas
but what I wanted to say was I like a
lot of the western world have been very
influenced and inspired by Hollywood so
I'm sure I'm not the only one who saw
Star Wars and was totally Blown Away by
it as a kid and the effects of those
films have had a profound effect on me
and maybe I can't trace that like
directly to what I do today but without
getting into like why Star Wars was such
a masterpiece or like why I think it's
so great blah blah blah it was
objectively an innovation of the time it
was a huge leap forward in technology
and film making George Lucas did so much
with ilm all that stuff has influenced
my job and what I do so much what I'm
trying to say is that I'm really excited
for the Next Generation the next Quenton
Tarantino he or she may not come from
Hollywood they maybe a Korean filmmaker
or a Nigerian filmmaker an Indian
filmmaker whatever because that is what
streaming services in the internet has
opened up and I think that's really
exciting so if the question is whether
kramas are the biggest competition of
Hollywood today I'd say the answer is
yes but they're still a long way away
from winning and from the hours that
I've spent consuming and watching K
dramas it's not a fad it's definitely
not a fad it's not just a thing that's
going to be G on in a year it's it's
here to stay they are one of the very
few TV and film industries that have
fought their way out of domestic
troubles like censorship and recession
proving their endurance to last through
tough times on top of it they've managed
to find a truly Global audience with
their viewership panning across
continent and their biggest Mark of
influence is how they've offered a
significant alternative to Global pop
culture that was earlier dominated by
the West this trajectory is actually
quite similar to Hollywood's in the
early days when it made a mark with with
original hard-hitting Productions and
found an audience even in countries
where the culture and Society was very
different from the West this is the
reason why these stories are finding
their place right next to Hollywood
titles at International Film festivals
and leading us production houses are
partnering with Korean Studios to
co-produce kramas together and reach an
even bigger audience but as the industry
continues to grow it also runs the risk
of falling into the same traps that
Hollywood is currently struggling with
and the biggest of them is fair
composition
and IP ranks squid game gained the
number one ranking on Netflix in 94
countries and generated over $891
million which is around 42 times its
budget of 21.4 million but writer and
director hangdong yog didn't get any
shares of this Revenue simply because he
was made to give up all intellectual
property rights to the show in his
contract in addition to this the Netflix
model in South Korea has also been
Infamous for exploitive labor practices
with crew members having to work
overtime with barely any breaks in
between and they're not even compensated
adequately according to this report the
situation turns so grave that in 2016 a
27-year-old drama producer committed and
leaving behind a no protesting these
working
[Music]
conditions we're
done okay after hours and hours and
hours and hours I I'm actually not sick
of them it was very refreshing watching
stories that were new and from a
different cultural perspective crash
landing on you was maybe not my favorite
show but I was really wrapped up in the
fact that it was about this dude from
North Korea and this lady from South
career and like the journey they go on
and the how they fall in love but being
depicted about that divide from a South
career point of view as opposed to
through the lenss of the West and with
Hollywood I feel like there's no movies
that I really want to go see in the
cinema they're all sequels or prequels
but there's nothing new and exciting so
watching all these shows in following K
drama's Journey so far has made one
thing clear like I've definitely got
more bags under my eyes these days but
also the Korean entertainment industry
has evolved its craft over the years and
has today found this Global audience but
even though Netflix and the other
streaming platforms were critical in
putting Korean dramas out there and I
actually think that the tables have
turned and it seems like right now that
the streaming services need kdramas way
more than the dramas need the streaming
services
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