DARI OB HINGGA PUNYA 1000 CABANG! INI KUNCI SUKSES OWNER ROCKET CHICKEN!!

Summary

The video features an engaging conversation with Pak Nurul, showcasing his success in managing Rocket Chicken, a popular fast-food chain with over 1000 branches. Despite his success, Pak Nurul remains humble and customer-focused. The discussion covers various aspects of the business, including the quality and affordability of their meals, the daily operations, and their unique franchise model. Pak Nurul also emphasizes the importance of dedication, innovation, and customer satisfaction in running a successful business. The video highlights the journey from humble beginnings to managing a nationwide fast-food chain, inspiring viewers with insights into entrepreneurship and business management.

Takeaways

• 😀 Pak Nurul is skilled in planning and management, and he is actively involved in serving customers despite having 1000 branches of Rocket Chicken.
• 📊 Rocket Chicken maintains a customer-oriented approach and is known for its humility and excellent service.
• 👨‍🍳 Pak Nurul still remembers how to cook, demonstrating his hands-on involvement in the business.
• 🍗 Rocket Chicken offers affordable menu options, with prices ranging from 8500 IDR to 15000 IDR.
• 🔍 The company carefully surveys potential locations before opening new branches, including those in pesantrens.
• 🌍 Rocket Chicken has a significant presence in various regions across Indonesia, including Solo, Jogja, Sumatra, and Kalimantan.
• 🧾 Each morning, Rocket Chicken employees have a briefing session followed by a prayer before starting their workday.
• 💼 Rocket Chicken operates on a franchise model where the management handles operations while the owners receive profits directly.
• 🏆 Pak Nurul values practical experience over detailed proposals, believing in learning and improving on the job.
• 📈 Rocket Chicken does not promise specific profits to potential franchisees, focusing instead on realistic and practical business operations.

Q & A

Who is the main person interviewed in the script?

The main person interviewed in the script is Pak Nurul.

What business does Pak Nurul run?

Pak Nurul runs the Rocket Chicken business.

How many branches does Rocket Chicken have?

Rocket Chicken has 1000 branches.

What is the price range of the menu items at Rocket Chicken?

The price range of the menu items at Rocket Chicken is from Rp8,500 to Rp15,000.

What does Pak Nurul emphasize about his service orientation?

Pak Nurul emphasizes that despite having 1000 branches, he remains oriented towards serving customers personally.

How does Rocket Chicken ensure the quality and consistency of its food?

Rocket Chicken ensures quality and consistency by standardizing their recipes and using the same suppliers and cooking methods across all branches.

What unique strategy does Rocket Chicken use for its franchise model?

Rocket Chicken's unique strategy for its franchise model is that the management handles operations, and the franchisees receive the profits directly without involving royalties.

What daily routine do Rocket Chicken employees follow before starting their work?

Rocket Chicken employees follow a routine that includes a briefing and a prayer before starting their workday.

What was Pak Nurul's initial career before establishing Rocket Chicken?

Before establishing Rocket Chicken, Pak Nurul worked various jobs, including earning Rp25,000 a day, which he used for daily expenses.

How does Rocket Chicken handle potential new locations for their branches?

Rocket Chicken conducts surveys to determine the suitability of new locations before opening a new branch to ensure it will be profitable.