How much shorts ACTUALLY make now (after the update)

Summary

In this video, the creator discusses how much money can be made from YouTube Shorts, revealing earnings from videos with millions of views. They explain how YouTube's recent update has affected revenue, with more views being shown but fewer views counted for payment. The creator also shares their 'mega viral shorts formula' for creating engaging content, breaking it down into five key steps, from setting up the story to delivering a call to action. As they leave VidIQ, the creator reflects on the changing nature of content creation and the future of vertical formats like Shorts.

Takeaways

• 😀 Takeaway 1: The speaker earned over $20,000 in one month from their personal YouTube channel through Shorts, but today is their last day working at VidIQ.
• 😀 Takeaway 2: YouTube's recent update to how Shorts views are counted has affected both views and revenue, changing how creators are paid.
• 😀 Takeaway 3: Although YouTube now counts more views, creators are paid for a smaller subset of 'engaged' views, resulting in higher pay per view but fewer total paid views.
• 😀 Takeaway 4: The speaker provides examples of videos with varying view counts and their corresponding earnings, showing the fluctuation in revenue based on engagement and views.
• 😀 Takeaway 5: RPM (Revenue per Thousand Views) has increased after the YouTube update, from an average of 9-16 cents to 20-25 cents per thousand views, which increases overall revenue despite fewer paid views.
• 😀 Takeaway 6: The speaker compares two videos with similar view counts, one before and one after the update, showing that newer videos receive more subscribers but less money.
• 😀 Takeaway 7: YouTube's updated algorithm prioritizes engaged views for payment, meaning not all views are monetized, which can confuse creators seeing higher view counts.
• 😀 Takeaway 8: The speaker shares a 'mega viral shorts formula' for creating viral content, focusing on a clear setup, unexpected actions, escalating tension, a 'wow' moment, and a call to action.
• 😀 Takeaway 9: The viral shorts formula involves clear storytelling techniques like setting stakes early, creating absurd or unexpected actions, and providing a satisfying twist or punchline.
• 😀 Takeaway 10: The speaker encourages adaptability in content creation, stating that trends like Shorts are not permanent and creators should be ready to evolve with changes in platforms, mentioning vertical dramas as the future of short-form content.

Q & A

How much money did the YouTuber make from their personal channel in the past month?

The YouTuber made over $20,000 from their personal channel in the past month.

Why is the YouTuber leaving VidIQ despite making significant money from YouTube Shorts?

The YouTuber is leaving VidIQ because today is their last day at the company, although they don't explicitly mention the reasons for leaving.

How much money did the YouTuber make from 1 million views on a short?

From 1 million views, the YouTuber made $177.85.

What was the impact of YouTube's update on Shorts view counts and monetization?

The update resulted in more views being counted, but YouTube only paid for engaged views, leading to a discrepancy between total views and monetized views. However, the YouTuber now earns more per view, with RPM (revenue per thousand views) increasing from 16 cents to 20-25 cents.

How did the YouTuber's highest-performing videos differ before and after the update?

The YouTuber showed a side-by-side comparison of two videos, one before the update and one after. The video after the update gained more subscribers but earned less money, with differences in the engagement tab and RPM.

How much money did the YouTuber make from a 43 million views video?

The YouTuber made $4,779.60 from a video that gained 43 million views.

What is the YouTuber's 'mega viral shorts formula'?

The 'mega viral shorts formula' consists of five steps: 1) A setup with stakes in the story, 2) An unexpected action to hook viewers, 3) An explanation of the action that escalates tension, 4) A climax, twist, or punchline that creates a 'wow' moment, and 5) A call to action, often asking for audience opinion.

How does the YouTuber structure their shorts for maximum engagement?

The YouTuber structures their shorts by creating a clear, concise setup with a relatable conflict, followed by a surprising or absurd action, an escalating narrative, a climax or twist, and ending with a thought-provoking or engaging call to action.

What did the YouTuber predict about the future of vertical videos and YouTube Shorts?

The YouTuber predicts that vertical video formats, like YouTube Shorts, will continue to grow in popularity and that YouTube will implement features to link Shorts together as series. They also expect vertical series to become more common, similar to how vertical dramas are popular in China.

Why does the YouTuber suggest a 'forever mindset' is harmful in content creation?

The YouTuber suggests that a 'forever mindset' can be harmful because content creation is constantly changing, and nothing lasts forever. Embracing change and evolving with the platform is essential for long-term success.