How to Write Amazon Titles That SELL (And What to Avoid)

Summary

In this video, Josh Hackett shares essential tips for Amazon sellers on how to create optimized product titles that boost sales and rankings. He emphasizes the importance of the first four words in the title, removing unnecessary brand names, and focusing on clear, benefit-driven language. Additionally, strategic keyword stuffing and A/B testing are recommended for maximum impact. Hackett demonstrates how small changes to product titles can increase monthly sales by thousands and attract more B2B customers, using tools like Helium 10 to identify high-traffic keywords.

Takeaways

• 😀 Great titles can increase sales and conversion rates; a title change led to an additional $3,000 in monthly sales.
• 😀 60% of people shop on mobile, meaning titles need to be short and impactful to be effective on smaller screens.
• 😀 Your brand name might not help sales in the beginning; it's better to remove it from the start and focus on keywords.
• 😀 The first four words of your title are crucial and should clearly describe the product to capture attention immediately.
• 😀 Ensure that your title is easily understood by anyone, even a 10-year-old, to make the product clear and attractive.
• 😀 After the first four words, include benefits to show customers why they should buy the product.
• 😀 Use keyword stuffing at the end of the title to improve organic rank and visibility on platforms like Amazon.
• 😀 Conducting A/B tests for titles allows you to compare the effectiveness of different titles to see which one performs better.
• 😀 Use tools like Helium 10 to find high-traffic keywords and incorporate them into your titles for greater exposure.
• 😀 Adding keywords like 'camping essentials' to your title can increase views and sales by targeting specific search terms.
• 😀 If you need help managing your Amazon sales, services like EHP Consulting can assist with inventory, SEO, advertising, and increasing sales.

Q & A

Why is changing your product title important for sales?

Changing your product title can significantly impact sales by improving its visibility and conversion rate. A better title can help you rank higher in search results, making it more likely that customers will click on and buy your product.

How much did sales increase after the title change for the client mentioned?

After changing the title, the client's sales increased by approximately $3,000 a month within 30 days, going from around $5,500 to $7,600 in total sales.

What effect does a title change have on B2B sales?

In the example given, the title change also led to an extra $1,000 in B2B sales, showing that a well-crafted title can attract not only regular customers but also business clients.

What is the importance of optimizing titles for mobile users?

Since 60% of users now shop via mobile devices, it's crucial to ensure your title is clear and concise. Mobile screens show shorter titles, so it's important to optimize your title for limited space and ensure that key information is visible.

Why should you consider removing or relocating the brand name in your product title?

In many cases, the brand name doesn't add value and can take up valuable space in the title. For new sellers, it's suggested to remove the brand name or place it at the end of the title to make room for more relevant keywords.

How can the first four words of a product title impact customer perception?

The first four words are crucial because they are the first thing a customer sees. If these words clearly explain the product's purpose or benefit, they grab attention quickly. For example, using 'forearm strengthener' instead of 'wrist and forearm blaster' makes it easier for customers to understand the product.

What role do product benefits play in a title?

After clearly stating what the product is in the first few words, it's essential to include the product's benefits in the title. This helps the customer understand why they would want to buy the product, such as increasing forearm strength or size.

What is keyword stuffing, and how can it be useful?

Keyword stuffing involves adding extra keywords at the end of the title to help improve search ranking. While the initial part of the title should focus on clarity, including high-ranking keywords later on can increase visibility on platforms like Amazon.

How do you use keyword tools like Helium 10 to enhance your title?

Using tools like Helium 10's Magnet feature, you can identify high-traffic keywords related to your product. For example, if you're selling a portable campfire, you could discover that 'camping essentials' is a high-volume keyword, which could then be added to your title to improve visibility.

What is A/B testing, and how can it help optimize product titles?

A/B testing allows you to compare your current product title with a new one. By running the test, Amazon will provide analytics on which title performs better, helping you determine which one leads to higher conversions and sales.