Modelo Canvas | Cómo aplicar el modelo Canvas en el lienzo | Ejemplo práctico

Summary

This video introduces the Canvas model, a tool for quickly designing a business plan by organizing ideas into nine key components on a single sheet. It covers value proposition, customer segments, channels, customer relationships, revenue streams, key resources, activities, partners, and cost structure. The script provides a step-by-step guide and an example of applying the model to an online sportswear store, emphasizing its efficiency in creating a clear and concise business plan within minutes.

Takeaways

• 📝 The Canvas model is a tool for quickly designing a business model on a single sheet, consisting of nine segments.
• 💡 The Value Proposition is the core of the Canvas, focusing on the problem or need the product or service solves, rather than the product itself.
• 👥 The Market Segment requires detailed understanding of the customers, including demographics, geography, and social aspects.
• 🔄 Channels define how the product reaches the customer, including physical, online, mobile, or sales websites.
• 🤝 Relationship with Clients involves strategies for attracting, retaining, and growing the customer base.
• 💰 The Income Model outlines how the product or service will generate revenue and the payment systems accepted.
• 🔑 Key Resources identify the essential elements needed for the business to function, including financial, physical, intellectual, and human resources.
• 🔧 Key Activities are the critical operations the company must perform to make the business model work, such as production or supply management.
• 🤔 Key Partners are the main suppliers and partners necessary for the business model to operate successfully.
• 💳 The Cost Structure includes all the necessary costs to start and operate the business, such as resources, activities, fixed and variable costs, and taxes.
• 👚 An example of applying the Canvas model is provided with an online sportswear store, emphasizing the importance of pre and post-sale service and targeting tech-savvy athletes.
• 📈 The Canvas model is advantageous for quickly creating a first draft of a business plan and visualizing the entire business strategy for easy modifications.

Q & A

What is the Canvas model used for?

The Canvas model is used for quickly designing a business model, capturing the entire idea on a single sheet, and is composed of nine elements that outline the business plan.

What is the purpose of the Value Proposition box in the Canvas model?

The Value Proposition box is for identifying what problem or need the product or service solves, emphasizing the unique value it adds compared to competitors.

How should the Market Segment be defined in the Canvas model?

The Market Segment should be defined by understanding the customers geographically, demographically, and socially, detailing characteristics such as age, sex, education, and location.

What does the Channels element in the Canvas model represent?

The Channels element represents the various means through which the product reaches the customer, including physical, online, mobile, or sales websites.

What is the focus of the Relationship with Clients section in the Canvas model?

The focus of the Relationship with Clients section is on strategies for attracting, retaining, and growing customers, detailing the tactics that will be employed.

How is the Income Model defined in the Canvas model?

The Income Model is defined by outlining how the product or service will be monetized, the value offered to customers for payment, and the accepted payment systems.

What are the Key Resources in the Canvas model?

Key Resources include the most important elements needed for the business model to work, such as financial, physical, intellectual, and human elements.

What does the Key Activities box in the Canvas model signify?

The Key Activities box identifies the most important actions the company must perform to make the business model work, such as production, troubleshooting, and supply management.

Who are considered Key Partners in the Canvas model?

Key Partners are the main partners and suppliers necessary for the business model to function, identified by their role in supplying products or services.

What information is contained in the Cost Structure section of the Canvas model?

The Cost Structure section contains information on the necessary costs to start the business, including resources with the highest costs, fixed and variable costs, economies of scale, and taxes.

Can you provide an example of how the Canvas model is applied to an online sportswear store?

The Canvas model for an online sportswear store would start with a value proposition of good pre and post-sale service and comfort. The target audience would be tech-savvy individuals with an athletic profile aged between 16 and 50. Channels would include the web, social networks, phone, and email. Key resources would involve website maintenance, infrastructure like a warehouse, capital for stock, and technology. Key activities would be buying from wholesalers and selling to customers. Key partners would be clothing suppliers like Nike and Adidas. The cost structure would consider expenses for web development, domain hosting, supplier orders, agency fees, and taxes.