Humas Pemerintah (Humas DJKN-Kementerian Keuangan)

Summary

In this video, Kayana introduces the concept of public relations (PR) within the government sector, specifically focusing on the role of Humas DJKN. The video explains that Humas DJKN is responsible for managing communication, promoting transparency, and building positive relationships between the government and the public. By sharing information about government policies, addressing public concerns, and facilitating interactions through various channels, Humas DJKN aims to foster trust and ensure that the public understands and supports government initiatives. The video highlights the ethical principles guiding government PR, including professionalism, accountability, and integrity.

Takeaways

• 😀 The public relations (humas) role in the government started after Indonesia's independence in 1945 with the Department of Information and has evolved over time.
• 😀 The Ministry of Communication and Informatics is now responsible for overseeing public relations in the government, but each government unit also manages its own humas.
• 😀 Humas is a key component in fostering positive communication between the government and the public, with a focus on spreading information about government policies.
• 😀 The purpose of humas in the government is to help the public understand, accept, and align with government decisions and actions.
• 😀 DJKN's humas team is responsible for much more than media campaigns, including serving as spokespersons and facilitators for government communications.
• 😀 Humas acts as a bridge between the government and the public, facilitating two-way communication to ensure that feedback and concerns are addressed.
• 😀 Humas is involved in various forms of communication such as media briefings, press conferences, advertisements, public service announcements, exhibitions, and theme songs.
• 😀 To effectively build trust with the public, humas personnel must be transparent, objective, timely, ethical, professional, accountable, and maintain integrity.
• 😀 The ultimate goal of humas is to increase the public's trust in the government and encourage them to express their views and participate in societal decisions.
• 😀 Effective communication through humas can lead to a more harmonious relationship between the government and the public, benefiting both parties.

Q & A

What is the main focus of government public relations (Humas Pemerintah)?

The main focus of government public relations is managing communication to create harmonious relationships with the public, aiming to build a positive image and reputation for the government.

How did the role of government public relations evolve in Indonesia?

After Indonesia's independence in 1945, the function of government public relations was initially carried out by the Department of Information until 1999. Now, the Ministry of Communication and Informatics handles many of these roles.

What is the difference between government public relations and corporate public relations?

Both government and corporate public relations aim to manage communication, but government PR focuses more on disseminating information about government policies, helping the public understand, accept, and act according to these policies.

What are some of the key responsibilities of government public relations practitioners?

Government public relations practitioners manage information and communication, act as spokespersons, facilitate stakeholder engagement, provide information through various channels, and handle complaints to ensure two-way communication between the government and the public.

What methods of communication does DJKN use to engage with the public?

DJKN uses methods like media briefings, press conferences, advertisements, public service announcements, exhibitions, storyboards, theme songs, call centers, and handling public complaints to engage with the public.

What are the ethical standards that government PR personnel must uphold?

Government PR personnel must be transparent, objective, timely, ethical, professional, accountable, and maintain integrity in their work to build public trust.

How does DJKN's public relations help in building trust with the public?

By ensuring that communication is transparent, objective, and ethical, DJKN's public relations practices help to increase public trust in the government, encouraging people to express their opinions and cooperate with government policies.

What role does the call center play in government public relations?

The call center serves as a direct communication channel for the public to inquire, provide feedback, and raise complaints, ensuring effective two-way communication between the government and citizens.

Why is it important for government PR to maintain an open and honest relationship with the public?

Maintaining an open and honest relationship helps to increase the public's understanding and trust in the government's policies, ensuring that citizens are more likely to support and follow these policies.

What are the expected outcomes of effective government public relations?

Effective government public relations lead to improved public understanding of government policies, higher public trust, and increased citizen engagement with governmental actions and initiatives.