Publishing Geospatial AR content in Google Maps
Summary
TLDRこのビデオスクリプトでは、AR技術を活用して観客のリーチを拡大し、新しいユーザーとつながる革新的な方法について紹介しています。Geospatial ARコンテンツを作成し、世界に向けてあなたの素晴らしいアイデアを展示することができます。昨年発表されたGeospatial Creatorは、ARCoreとGoogle Maps Platformを利用して、AdobeとUnity上で簡単に世界に锚定された没入型体験を作成することができます。さらに、今年はAdobe AeroでのGeospatial Creatorの一般公開やUnityエディターでのアンカー作成のスケーラビリティの向上などのアップデートも行われています。また、Google Mapsに直接AR体験を提供するパイロットプログラムも開始され、世界中の1億人以上の人々がGoogle Mapsを利用して目的地に向かって探索しています。
Takeaways
- 🌐 ジオスペーシャルARコンテンツは、新しいユーザーとのコネクションを築く革新的な方法です。
- 🏢 様々な機関、ブランド、地元のビジネス、または創造者にとって、自分のアイデアを世界に紹介するのに役立ちます。
- 📱 ジオスペーシャルARは、現実世界とデジタルコンテンツを無駄なく融合させる開発者と創造者のための技術です。
- 🎨 Geospatial Creatorは、ARCoreとGoogle Maps Platformを活用し、AdobeとUnityで簡単に世界に固定された没入型体験を作成できます。
- 📈 Geospatial Creatorのアップデートにより、コンテンツ作成のパフォーマンスと効率が向上し、Adobe Aeroでの利用も待ち行列なしで可能になりました。
- 🛠️ Unityエディター内でC#プログラミング言語を使用して、多数の場所にアンカーを作成・調整することができます。
- 🎉 Google Mapsのピロットプログラムを通じて、特定のパートナーのAR体験をGoogle Mapsに直接取り入れます。
- 🗺️ Google Maps上でジオスペーシャルARコンテンツをリモートで体験し、実際の場所での探索をより魅力的にする新しい方法が提供されます。
- 📊 コンテンツ作成者は、ターゲットオーディエンスのニーズに応じて意義のあるコネクションを作り、エンターテイメントと実用性のバランスをとるべきです。
- 📝 glTF形式でのエクスポートが可能になり、Google Maps上で直接ARプロジェクトを展示することができます。
- 👀 Google MapsでのAR体験は、ユーザーにとって魅力的で使いやすいものになることを目指しています。
Q & A
Jenny Sunはどのようなポジションを担当していますか?
-Jenny SunはARのプロダクトマネージャーを担当しています。
Ben Kingが所属する部門はどこですか?
-Ben KingはARのソフトウェアエンジニアとして活動しています。
Liz LeeはGoogle Mapsのどの部門で働いていますか?
-Liz LeeはGoogle Mapsのプロダクトマネージャーとして働いています。
Geospatial ARコンテンツとはどのようなものですか?
-Geospatial ARコンテンツとは、開発者やクリエイターがデジタルコンテンツを現実世界とシームレスに融合させることで、周囲の世界との相互作用の方法を変える技術です。
Geospatial Creatorはどのようなサービスですか?
-Geospatial Creatorは、ARCoreとGoogle Maps Platformを利用して、AdobeとUnityの両方で提供されるサービスで、開発者やクリエイターが簡単にワールドアンカー型の没入型体験を作成できるよう支援しています。
Geospatial Creatorを利用して作成されたARコンテンツはどこで共有されていますか?
-Geospatial Creatorを利用して作成されたARコンテンツは、ソーシャルメディアやGoogleのImmersive Geospatial Challengeを通じて共有されています。
Geospatial Creatorのアップデートではどのような新機能が追加されましたか?
-アップデートにより、Adobe AeroでのGeospatial Creatorが待ち行列なしで利用可能になり、Unityエディター内でC#プログラミング言語を使用してアンカーを大規模に作成・調整できる機能が追加されました。
Google Mapsに直接AR体験を提供するパイロットプログラムとは何ですか?
-Google Mapsに直接AR体験を提供するパイロットプログラムは、選ばれたパートナーの素晴らしいAR体験をGoogle Mapsに直接取り入れ、ユーザーが目的地に向かうときや周囲の世界を発見するときに利用できるようにするものです。
Ben Kingが提供するARコンテンツ作成のベストプラクティスには何がありますか?
-Ben Kingが提供するARコンテンツ作成のベストプラクティスには、ターゲットオーディエンスの理解、実用性とエンターテイメントのバランス、季節やイベントとの関連付け、場所に合わせたコンテンツの調整、安全の確保、共有への誘導、反復のテストなどが挙げられます。
glTFファイル形式とは何であり、どのような利点がありますか?
-glTFはオープンスタンダードの3Dファイル形式で、開発者やクリエイターが3Dモデル、シーン、インタラクティブ性を伝えるために使用されます。利点としては、ファイルサイズの最適化により高速なロードが可能で、ユーザーにとってより良い体験を提供できる点です。
ユーザーがGoogle Maps上でARコンテンツをどのように体験するのか説明してください。
-ユーザーはGoogle Maps上でARコンテンツを体験することができます。例えば、シンガポールの観光地であるGardens by the BayのARツアーをソーシャルメディアで共有されたリンクをクリックすることで、遠隔地でもストリートビューでそのコンテンツを体験できます。また、実際にその場所に到着した後も、Google MapsのビジネスページからARカメラ体験を起動し、現実世界と重なったARコンテンツを体験できます。
Geospatial ARコンテンツがGoogle Mapsに登場する予定ですが、どこでそのパイロットプログラムが始まりますか?
-Geospatial ARコンテンツがGoogle Mapsに登場する予定で、パイロットプログラムはパリとシンガポールで始まります。
Outlines
😀 空間ARコンテンツの紹介とアップデート
Jenny Sun、Ben King、Liz LeeがAR技術を活用した新しいビジネス展開方法について紹介。Geospatial ARコンテンツを通じて、様々な分野にリーチを広げ、新しいユーザーとつながる方法を提案。昨年発表されたGeospatial Creatorのアップデートも紹介。Adobe AeroとUnityで利用可能で、コーディング不要で世界規模のAR体験を簡単に作成できる。さらに、Google MapsにAR体験を直接組み込むパイロットプログラムの開始も発表された。
🎨 ARコンテンツの作り方とベストプラクティス
Ben KingがGeospatial Creatorを使ったARコンテンツの作り方と、それをユーザーに訴求するためのベストプラクティスを説明。Adobe AeroやUnityでのセットアップ方法、ターゲットオーディエンスの理解、コンテンツのユースケース、安全と視覚的な配慮、共有の促進、反復のテストの重要性を紹介。また、glTF形式でのエクスポート、ファイルサイズの最適化、Google Mapsへのアクセス方法についても触れる。
🌟 ユーザー体験:シンガポールのAR観光
Liz LeeがユーザーがGoogle Maps上で体験するARコンテンツの様子をシンガポールの観光例で説明。Gardens by the BayのARツアーを通じて、遠隔地でもストリートビューでAR体験が可能。実際にシンガポールに到着後も、Google MapsのビジネスページからARカメラ体験を起動し、現地の風景とARコンテンツを一体化した体験が可能。さらに、Maxwell Food CentreでのARグルメガイドも紹介され、ユーザーがARコンテンツを通じて現地グルメを発見・享受するプロセスが描かれる。
🌐 空間ARコンテンツの未来と参加の呼びかけ
Jenny Sunが巴黎とシンガポールでの6か月間のパイロットプログラムの開始を告げる。Geospatial Creatorのウェブサイトを通じて参加方法を案内し、創造性と想像力を刺激する世界規模のAR体験の実現を期待。Googleは創造者、開発者、地元ビジネス、ブランドにARコンテンツを通じてユーザーとつながる力を提供し、共に素晴らしいARの世界を築くことを目指している。
Mindmap
Keywords
💡Geospatial AR
💡Geospatial Creator
💡Adobe Aero
💡Unity
💡ARCore
💡Google Maps Platform
💡glTF
💡Pilot Program
💡Anchor Accuracy
💡Street View
Highlights
Jenny Sun, Ben King, and Liz Lee introduce geospatial AR content as a way to expand audience reach and connect with new users.
Geospatial AR allows blending digital content with the real world, creating extraordinary experiences in ordinary spaces.
Geospatial Creator, powered by ARCore and Google Maps Platform, enables easy creation of AR experiences without coding.
Content creators can anchor AR content in over 50 countries using photorealistic 3D tiles.
Updates to Geospatial Creator include improved localization and anchor accuracy, and availability in Adobe Aero for everyone.
Unity Editor now supports creating and adjusting anchors at scale using C#, facilitating multi-location digital object placement.
A pilot program will bring select AR experiences into Google Maps, accessible to over 1 billion users worldwide.
Ben King guides through the AR content creation process with Geospatial Creator and shares best practices.
Liz Lee explains how users will see AR content on Google Maps, both on location and remotely.
Geospatial AR can be used across various industries such as art, entertainment, gaming, live events, and travel.
Best practices for AR content include understanding the target audience, creating meaningful connections, and balancing utility with entertainment.
Safety and user perspective are crucial when designing AR experiences to ensure a comfortable and immersive experience.
AR content should be crafted to be share-worthy to increase reach on social media.
Iterative testing and refinement are key to creating the best AR experiences.
New capabilities allow exporting 3D interactive projects from Adobe Aero and Unity directly into glTF format for Google Maps.
Optimizing file size under 20 megabytes is recommended for fast loading times and better user engagement.
AR experiences on Google Maps can be accessed through a deeplink URL, shared via website, social media, or QR code.
An example with Singapore Tourism Board showcases how users can explore AR content remotely in Street View and on location.
Geospatial AR content coming to Google Maps aims to be engaging, easy to use, and shareable for users.
An early access program for geospatial AR content on Google Maps is starting in Paris and Singapore as a six-month pilot.
Transcripts
[MUSIC PLAYING]
JENNY SUN: Hi, I'm Jenny Sun, product manager in AR.
BEN KING: Hi, I'm Ben King, software engineer in AR.
LIZ LEE: And I am Liz Lee, product manager in Google Maps.
JENNY SUN: Today, we're going to share a game-changing way
to expand your audience reach and connect with new users
through geospatial AR content.
Whether you're an institution, brand, local business,
or a creator with a great idea, we're
here to help you create your awesome ideas
and showcase them to the world.
With geospatial AR, developers and creators
can blend digital content seamlessly with the real world,
transforming the way we interact with our surroundings.
Now you can embed hidden layers of knowledge and insights
directly into the world around you,
making an ordinary space an extraordinary adventure.
Last year, we launched Geospatial Creator,
powered by ARCore and Google Maps Platform
in both Adobe and Unity.
Geospatial Creator enables developers and creators alike
to easily create world-anchored immersive experiences in minutes
with no coding abilities required.
Content creators can visualize a remote location through
photorealistic 3D tiles and anchor location-based AR content
precisely in over 50 countries.
Since the launch of Geospatial Creator
last year, we have been impressed
by the many incredible AR creations you've
shared through social media and Google's Immersive Geospatial
Challenge.
So congratulations to you for all the innovative AR
projects and content you have brought to life.
Your AR innovation pushes the boundaries
of industries across art, entertainment, gaming,
live events, shopping, social media, travel, and much more.
We are committed to making your experience even better.
That's why today, we're rolling out a number of updates
to improve content creation performance
and efficiency with Geospatial Creator.
First, we're excited to announce that Geospatial Creator in Adobe
Aero is now available to everyone.
This means no more waitlist.
Creators worldwide can jump in and start
building world-scale AR experiences today.
This release also improved localization and anchor
accuracy, ensuring your AR creation is placed
with even greater precision.
Second, developers will be excited to know that now you can
create and adjust anchors at scale within the Unity Editor
# using the C# programming language.
Want to place the same digital object
across multiple locations?
It's as easy as a few lines of code.
This opens up possibilities for brands and businesses
to easily anchor content at all of your locations.
To learn more about this exciting new feature,
be sure to watch our AR workshop,
Build with Geospatial Creator and Places API
from Google Maps Platform.
[MUSIC PLAYING]
Besides continuing to make content creation easier,
we know how hard it is to reach the right audience
with your amazing AR content.
Traditional methods are time consuming, costly, and don't
always hit the right audience, and convincing people
to download yet another app is also a major hurdle.
Well, we're about to make it easier for you.
This year, we're excited to run a pilot program
to bring select partners' incredible AR experiences
directly into Google Maps.
Over 1 billion people worldwide rely on Google Maps
to get to their destinations and discover the world around them.
Soon, users in select cities will see your geospatial AR
creations when they're looking for places to go
and things to do on Google Maps in our initial six-month pilot.
In today's session, Ben will guide you through the AR content
creation process with Geospatial Creator
and share some geospatial content best practices.
He will also cover how to prepare your content
into lightweight glTF file formats that
can be rendered on Google Maps.
Then, Liz will walk you through how
users will see your content on Google Maps,
whether they're on location or remote.
We will also show some awesome examples
from our pilot partners, who will bring their geospatial AR
content in Google Maps to change how we explore and experience
places.
Over to you, Ben.
Let's dive in.
[MUSIC PLAYING]
BEN KING: Thanks, Jenny.
To get started, you can use Geospatial Creator
in either Adobe Aero or Unity.
For Adobe Aero, make sure you install Adobe Aero
and sign up with an Adobe Creative Cloud account.
For Unity, make sure you have installed the latest ARCore
extensions for Unity and Unity's AR Foundation Framework.
Once you've got your tools set up,
you can start building geospatial AR content.
For more information, visit our website
to learn about our resources for building
with Geospatial Creator.
To help you create some of the most stunning AR experiences,
let me share a few essential tips
to make content that will truly resonate with your audience.
Whether you're a seasoned creator or just getting started,
these best practices will help you build
AR content with high impacts.
First, understand your target audience.
What sparks their curiosity?
How does your AR content tie into the location?
Think about creating meaningful connections
by addressing desires or interests unique to your chosen
audience.
Geospatial content is an incredible tool
for building community and encouraging interaction.
So consider the actions your audience will take after they've
discovered your content.
Next, find that sweet spot between utility
and entertainment.
Location-based AR can be incredibly informative.
Examples include wayfinding, exploring
local history, or travel tips.
But don't forget the pure joy factor.
Gamification and social sharing add an element
of delight and engagement.
And keep the content fresh.
Consider tying your AR experience
into the season, a holiday, or a local event to make it pop.
When it comes to geospatial AR, location is your superpower.
Think about tailoring your content
to the specific location.
Landmarks and neighborhoods all carry their unique vibe, so
tap into that.
When your AR content matches the narrative of your location,
it will feel like it belongs.
Safety is always a priority.
Encourage a comfortable experience
by thinking about where your content will be used
and avoiding potentially unsafe locations.
Consider your users' perspective.
Where will they stand to launch your experience?
How far away is the ideal distance to view your content?
Watch out for things that might block the view,
as moving objects or physical barriers can ruin the immersion.
Craft your content to be share-worthy.
When your content encourages people to snap and share,
that can skyrocket your reach on social media.
Lastly, the best AR is iterative.
Don't be afraid to experiment, gather feedback,
and refine your content to unlock its full potential.
There is no substitute to testing in person
to see how your content will look for your audience.
I hope these tips help you create geospatial AR experiences
that are informative, engaging, and make a lasting impression.
Remember, it's about connecting with your audience
in a way that's both meaningful and fun for them.
Next, let's talk about the publishing flow and export
process.
This year, we are adding new capabilities to export 3D
interactive projects from Adobe Aero and Unity directly
into glTF format.
glTF is an open standard 3D file format,
which allows developers and creators to transmit 3D models,
scenes, and interactivities.
Pilot partners will be able to use this export feature
to showcase their AR project directly on Google Maps,
starting with some foundational interactivities, such as tap
to interact and play music.
One thing to keep in mind is to optimize your file size.
We want these AR experiences to load lightning fast for users.
For the best experience, we recommend keeping file sizes
under 20 megabytes.
If you find your file size being larger than 20 megabytes,
try reducing the vertex counts of your 3D models or reducing
the resolutions of your textures.
Using compressed formats like WebP
can also save a few megabytes.
These steps will make your loading times faster
and your content easier to engage with.
After the content is approved, your AR experience
will be accessed through a deeplink URL, which brings users
directly to the geospatial AR content in the Google Maps app.
This URL can be shared via website, social media,
or as a QR code.
Plus, people will also find your content organically
on Google Maps when searching for the associated
point of interest.
And with that, I'll pass it on to Liz
to share the end user's experience on Google Maps.
[MUSIC PLAYING]
LIZ LEE: Thanks, Ben.
So what does the experience look like for a user?
Let's walk through an example with one of our pilot partners,
Singapore Tourism Board.
Let's say you're planning a trip to Singapore
with a friend in a few weeks.
You're looking to plan a three-day trip
and want a variety of activities on your itinerary,
ranging from museums, cultural sites, photographic scenery,
and local cuisine at delicious restaurants.
As you begin researching things to do,
you see that someone shared an AR tour of Gardens by the Bay
on social media, and you're intrigued.
Clicking on the AR tour link thus
begins your own journey of virtually exploring Singapore.
Google Maps will open, and you will
be able to see that geospatial AR content remotely
in Street View.
This is an entirely new way to experience points of interest
in Google Maps.
In this example, you are seeing the must-view iconic Singapore
landmark, Gardens by the Bay.
Over the Street View imagery, you
see a beautiful spread of giant, vibrant tulips growing all
around the Supertree Grove, towering over some
of the canopies themselves.
What a delight and a refreshing splash of color.
It even tells you that there is a seasonal Tulip Mania event
happening during your visit--
perfect timing.
You're excited to check it out when you're there,
so you save the location in your Singapore list
and share with your friend who you're traveling with.
Fast forward.
Now you're in Singapore.
Remember the beautiful Gardens by the Bay
that you saved in your list to visit?
It's finally time to go there in person.
You and your friend open up Google Maps,
zoom into Gardens by the Bay, and navigate
there to see the Supertree Grove inside the gardens.
Wow!
These trees are really big.
You tap on a photo on Gardens by the Bay business page
to launch the AR camera experience, where
you can see the colorful tulips growing right in front of you.
It all feels so magical and dreamlike.
You want to share this special moment with friends,
so you share the link with the rest of your circle
to see the experience either today remotely or one day
in person.
After enjoying impressive Gardens by the Bay,
you are getting hungry.
What should we eat?
You want to eat somewhere with really good local food.
Browsing Google Maps, you notice Maxwell Food Centre nearby.
You get curious to see what this place is
and whether it is worth visiting.
You open up business page to learn more about the place.
You see that there is another geospatial AR
content in the photo carousel, showing you all the food
that you can get there.
It looks so good, and you are getting even more hungry now.
You decide that you will eat here.
So you start walking towards Maxwell Food Centre.
As you arrive at Maxwell Food Centre, you're overwhelmed.
It's much bigger than you thought,
and there are so many places to choose from.
You are not sure where to start, but wait a second.
Remember those dish recommendations
you saw earlier in Street View?
You open up the food court's page--
simply tap on the first photo to begin interacting with the AR
content in Lens in Maps.
Recommended dishes are showing up right where
you are with your camera view.
You can tap on each dish to learn more about it
and where in the Food Centre to get it.
Decisions, decisions.
OK.
You've decided to go with Hainan chicken rice.
You start walking towards a stall confidently--
"Hainan chicken rice, please!"
With a mix of helpful and delightful AR content,
we want creators, developers, local businesses, and brands
to see how AR content on Google Maps can be engaging,
easy to use, and shareable for users.
Now, back to you, Jenny.
[MUSIC PLAYING]
JENNY SUN: Thanks, Liz, for taking us on an inspiring
ride across the world.
Now get ready, because geospatial AR content
is coming to Google Maps.
We're kicking off an early access
program in Paris and Singapore this year as a six-month pilot.
What about you?
Are you ready to create inspiring geospatial content?
If so, make sure to visit our Geospatial Creator
website to learn more.
Here at Google, we believe the world is your canvas,
and we hope geospatial technology will help
you unlock your imagination.
We can't wait to see the inspiring AR
content you will create and the amazing AR
world we will build together.
[MUSIC PLAYING]
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