Cerita Mint Patisserie, dari Hobi Baking Jadi Bisnis Menguntungkan

Summary

The video shares the inspiring journey of starting and growing Minpatiseri, a cake business. Initially launched in 2021 with limited resources and a portable oven, the business has expanded significantly by 2022. Despite the challenges of maintaining quality and increasing production, Minpatiseri thrives by focusing on unique custom cakes, excellent service, and quick delivery. With a dedicated team, the brand now serves hundreds of orders monthly and has expanded to multiple locations. The founder emphasizes the importance of commitment, patience, and constant improvement for business success.

Takeaways

• 😀 The business started in late 2021, initially while the founder was still working a full-time job.
• 😀 The founder started by making cakes at home, using minimal equipment like a portable oven and doing everything alone.
• 😀 In early 2022, the founder left their job to fully commit to the cake business, Minpatisseri, driven by passion and the high demand for the product.
• 😀 The business evolved from home-based to a larger space with a team, leading to higher operational costs and a decrease in profit margins, but with better efficiency and capacity for larger orders.
• 😀 One of the biggest challenges faced was maintaining the quality of each custom cake, especially given the high volume of orders each month.
• 😀 Minpatisseri focuses on following trends, ensuring the cakes are not only visually appealing but also taste great, and maintaining excellent customer service.
• 😀 The company offers same-day custom cakes, with a turnaround time of just four hours to meet last-minute customer demands.
• 😀 Minpatisseri serves 80-100 orders daily, each with unique designs, and customers often order more than one cake per order.
• 😀 The brand has gained the trust of thousands of customers each month and has expanded to multiple locations, including in Jakarta, Tangerang, and soon, Bekasi.
• 😀 The company’s main focus is on cream-based cakes (Korean style), but they also offer fondant cakes through a line called Min Artisan.
• 😀 For anyone looking to start a business, the founder advises starting right away, staying committed, and being patient as entrepreneurship is full of challenges and uncertainty, but success comes with continuous learning and improvement.

Q & A

How did the business, Minpatiseri, start?

Minpatiseri started at the end of 2021. Initially, the founder was working while also making cakes at home. It wasn't until early 2022 that they decided to leave their job and focus 100% on the business.

What were the initial challenges when starting Minpatiseri?

The initial challenges included working alone without employees, using a small portable oven, and managing the business from home. The founder had to balance work and business at the beginning.

How did the business grow over time?

The business expanded by upgrading equipment and hiring a team. Over time, Minpatiseri transitioned from a home-based operation to a more professional setup with a storefront and a dedicated team.

How does the founder feel about the current business model compared to the initial one?

The founder acknowledges that margins are lower now due to additional costs like employees and renting a storefront. However, the business has become more efficient and can now focus on higher quantity orders.

What is the most challenging aspect of running Minpatiseri?

The most challenging aspect is maintaining the quality of each cake while handling large quantities of orders. Since each cake is made to customer specifications, keeping up with demand and consistency is difficult.

How does Minpatiseri ensure its cakes meet customer expectations?

Minpatiseri follows current trends and customer preferences. They also focus on maintaining both the aesthetic appeal and the taste of their cakes, ensuring that customers are satisfied with both aspects.

What sets Minpatiseri apart from other cake businesses?

Minpatiseri differentiates itself by offering high-quality, customized cakes with a focus on customer service. They offer same-day custom cakes within 4 hours, ensuring quick and reliable service.

How many orders does Minpatiseri handle daily?

Minpatiseri handles around 80 to 100 orders daily, with each order featuring different designs. Customers can order more than one cake at a time, contributing to the high order volume.

What are the two main product lines of Minpatiseri?

Minpatiseri focuses on two main product lines: the 'Korean cake' line, which uses whip cream and sponge cake, and the 'Min Artisan' line, which features cakes with ganache and fondant.

What is Minpatiseri's future expansion plan?

Minpatiseri plans to expand by opening more locations. They are currently focusing on areas within the Jakarta-Bogor-Depok-Tangerang-Bekasi (Jabodetabek) region, with new branches opening in places like Bekasi.

What advice does the founder offer to aspiring entrepreneurs?

The founder advises that entrepreneurs should start their business first and be prepared for commitment and patience. They also emphasize the importance of continually improving oneself, the product, and the service provided to customers.