Meningkatkan Sektor Pariwisata Menurut Kedua Paslon Cawagub Jambi 2024

Summary

This transcript discusses the challenges and strategies for increasing tourist visits to Jambi, particularly from both domestic and international markets. The speaker highlights the importance of improving tourist attractions, infrastructure, accessibility, and amenities such as hotels and small businesses. The need for effective promotion, especially leveraging digital tools to engage younger generations, is emphasized. The discussion includes plans for training and improving the local workforce to better support tourism. Ultimately, the goal is to enhance Jambi's appeal, boost its tourism sector, and drive economic prosperity for the region.

Takeaways

• 😀 Tourism in Jambi has experienced a significant increase, with domestic visitors rising from 957.2 thousand in 2020 to 3.14 million in 2023.
• 😀 Improving the quality of tourist attractions is essential for attracting more visitors, both domestic and international.
• 😀 Enhancing accessibility to tourist destinations is a crucial factor in encouraging more tourists to visit Jambi.
• 😀 Upgrading supporting infrastructure, such as hotels and small businesses, is necessary to improve the overall tourist experience.
• 😀 Digital marketing, especially targeting Gen Z, is an effective tool for promoting Jambi's tourism.
• 😀 Tourism development should involve collaboration with local communities to improve amenities like accommodation and restaurants.
• 😀 It's important to provide training for tourism workers, including tour guides, to ensure high-quality service for visitors.
• 😀 The government plans to provide technical training (bimbingan teknis) for local staff to improve service and guide tourists effectively.
• 😀 Despite challenges like difficult access and underdeveloped amenities, promoting Jambi through digital means can help attract more visitors.
• 😀 Improving infrastructure, amenities, and digital presence will have a positive impact on the local economy and increase the region's tourism revenue.

Q & A

What is the primary issue with tourism in Jambi as discussed in the transcript?

The primary issue discussed is the need to improve the quality of tourist attractions, infrastructure, and amenities in Jambi to increase the number of visitors, both domestic and international.

How has the number of domestic tourists to Jambi changed from 2020 to 2023?

The number of domestic tourists to Jambi has increased significantly, from 957.2 thousand in 2020 to 3.14 million in 2023.

What steps are suggested to enhance tourism in Jambi?

It is suggested to first improve the tourist attractions, infrastructure (such as accessibility), and supporting amenities (like hotels and local businesses). After these improvements, a digital marketing campaign should be launched to promote the region.

What role does digital marketing play in promoting Jambi's tourism?

Digital marketing, particularly targeting younger generations like Gen Z, is important for promoting Jambi’s tourism. The idea is to use digital platforms to showcase the region's attractions and engage potential visitors.

Why is improving tourist attractions and infrastructure critical for increasing tourism?

Improving tourist attractions and infrastructure is critical because without good-quality destinations, accessibility, and facilities, tourists will be discouraged from visiting. These improvements create a better experience, encouraging more visitors to come.

What specific improvements are needed in Jambi's tourism sector?

Jambi needs to improve the tourist sites, transportation and accessibility infrastructure, and local amenities such as hotels and businesses. These improvements will make the region more welcoming and functional for visitors.

What is the expected impact of increasing tourism on Jambi’s economy?

Increased tourism is expected to have a positive impact on Jambi’s economy, leading to greater prosperity for local communities and creating more job opportunities in sectors related to tourism and hospitality.

How does the speaker propose to address the training of local human resources?

The speaker proposes offering technical guidance and training programs for local human resources, including tour guides, to improve service quality and better accommodate tourists.

What is the role of local businesses in improving tourism in Jambi?

Local businesses, including small and medium enterprises (UMKM), play a crucial role in supporting tourism by providing services and amenities such as food, accommodation, and entertainment for tourists.

Why is the involvement of Gen Z emphasized in promoting Jambi's tourism?

The involvement of Gen Z is emphasized because they are highly active on digital platforms and can help promote Jambi's tourism through social media, creating buzz and attracting more visitors.