Türkiye’den Rusya’ya E-Ticaret Nasıl Yapılır? | Ozon Global - Hazal Maraş | Kolay mı? 019

Summary

This video highlights the opportunities and strategies for success in international e-commerce, focusing on platforms like Ozon. It emphasizes the importance of understanding market dynamics, the challenges of selling in foreign markets, and the top-selling categories such as electronics and textiles. The speaker advises entrepreneurs to start with the domestic market before expanding globally and stresses the significance of transparency and communication with marketplaces. The future of e-commerce, particularly international micro-export, is presented as a key avenue for growth, with support from Turkey's Ministry of Trade to help businesses navigate global markets.

Takeaways

• 😀 Ozon is introducing a new method of reselling products through fulfillment warehouses abroad, offering convenience for sellers but still dealing with challenges like returns.
• 😀 Transparency is key in Ozon’s operations, with open communication between Ozon and sellers to foster trust and accountability in the marketplace.
• 😀 Ozon’s platform is better suited for experienced e-commerce sellers rather than beginners due to the competitive and sophisticated nature of international markets.
• 😀 The Russian market has highly tech-savvy and discerning customers, making it crucial to approach e-commerce with a deep understanding and strategy.
• 😀 The leading product categories on Ozon are electronics, home and living, and textiles, with branded and unbranded items being popular, particularly in the Turkish market.
• 😀 Ozon is focusing on cosmetics and small home products as part of its strategy for 2025, expanding its product offerings to meet growing consumer demand.
• 😀 For those new to e-commerce, it's recommended to start with the domestic market and explore international opportunities later, ensuring they understand the market dynamics.
• 😀 E-commerce offers significant opportunities despite high competition, especially in international markets where micro-exporting can unlock new growth areas.
• 😀 Ozon encourages businesses to embrace international micro-export, leveraging emerging markets in Europe, Africa, and the Gulf for expanded reach and growth.
• 😀 The Turkish Ministry of Trade is providing valuable resources and daily updates on international marketplaces, helping businesses expand globally with better information and guidance.
• 😀 Starting in international markets can be a low-cost venture as expenses are incurred only when sales occur, making e-commerce a viable option even in challenging economic conditions.

Q & A

What is the new method discussed for reselling products on Ozon?

The new method involves storing products in a fulfillment warehouse abroad for a maximum of two months. This allows sellers to offer international shipping without the need to manage stock in multiple countries.

How does Ozon handle returns in international e-commerce?

Returns are a common challenge in international operations, but Ozon has implemented solutions to resolve most of these issues. While not all returns can be avoided, the platform strives to minimize their impact on sellers.

What is the importance of transparency in operations, according to the speaker?

Transparency is crucial for both the platform and sellers. The speaker stresses that there should be no hidden factors in business operations. Open communication between sellers and Ozon is necessary to ensure that sellers are aware of their product's performance and sales potential.

Who is the target audience for Ozon in Türkiye?

The speaker mentions that Ozon is not the first platform for those new to e-commerce. It is better suited for sellers who are knowledgeable about e-commerce operations and are familiar with the competitive landscape, particularly Russian buyers who are very price-conscious.

Which product categories perform well on Ozon?

The best-selling categories on Ozon include electronics, home living, and textiles. These categories are dominant, and sellers who provide well-priced products in these areas are likely to succeed.

What does the speaker suggest for first-time e-commerce sellers?

For beginners, the speaker advises starting with the domestic market and gaining experience before expanding to international markets. Understanding local market dynamics and building expertise in e-commerce is essential before venturing abroad.

How does pricing impact success on Ozon?

Pricing plays a crucial role in determining success on Ozon. Sellers who offer competitive prices are more likely to succeed, as customers in markets like Russia are highly price-sensitive and often perform detailed research before making purchases.

What is Ozon's focus for 2025?

Ozon’s focus for 2025 is on the 'home and living' category, including cosmetics and small home products. This aligns with their strategic direction to expand in these high-demand areas.

What is the role of artificial intelligence in Ozon's future?

While the specific details about AI were not fully discussed in this segment, the speaker hinted at the importance of AI in Ozon's future goals. This could involve using AI for better customer insights, automated operations, and personalized marketing strategies.

How does e-commerce compare to offline store trading in Türkiye?

The speaker emphasizes that offline store trading is becoming increasingly difficult, especially in Türkiye where inflation and high costs are challenges. E-commerce offers more opportunities, as there are no overhead costs like rent, and sellers only incur costs when sales occur.