Twitter Ads Audience Targetting: Target Accounts for Twitter Ads Campaigns

Summary

This video demonstrates how to create a highly targeted X ads campaign using specific audience segmentation. The process includes filtering profiles based on criteria like location (New York), interests (e.g., YouTubers), and activity levels, helping users save ad spend by focusing only on relevant individuals. It covers two methods for finding audiences—searching through X's Search & Explore function or filtering through your own followers. The video then guides viewers through attaching the selected audience to an X ads campaign, ensuring maximum engagement and efficiency by targeting the right people for the campaign.

Takeaways

• 😀 Use targeted filters on X to create highly specific ad audiences, such as YouTubers in New York.
• 😀 Apply location, language, and activity filters in the 'Search and Explore' feature to narrow down your audience.
• 😀 Utilize keywords in profiles (like 'YouTuber') and phrases (e.g., 'subscribe to my channel') to identify relevant users.
• 😀 Follower Segmentation allows you to filter your own followers in a similar way, making your audience even more specific.
• 😀 Create an X Ads audience by selecting users from both 'Search and Explore' and 'Follower Segmentation'.
• 😀 Once the audience is selected, send them to the X Ads platform to register the group for the campaign.
• 😀 Be patient when sending audiences to X Ads, as it may take time for the audience to be fully registered.
• 😀 Audience creation is final once sent to X Ads, so ensure all selections are accurate before submitting.
• 😀 Link the targeted audience to your ad campaign by selecting the appropriate ad group in the X Ads platform.
• 😀 Advanced campaign settings are required to use the targeted audience for ads, making sure the campaign allows audience customization.
• 😀 By targeting a specific audience, you can save money and increase ad effectiveness by focusing on people who are most likely interested in your content.

Q & A

What is the main goal of the X ads campaign in this video?

The main goal is to create a highly targeted X ads campaign by filtering specific audience groups, such as YouTubers in New York, to ensure ad spend is efficient and relevant.

Why is it important to target specific groups, like YouTubers in New York, in the ad campaign?

Targeting specific groups ensures that the ads are shown to people who are more likely to be interested in the event or product, saving ad spend and improving the chances of ad success.

How does the user filter audiences on X to create a targeted campaign?

The user filters audiences using the 'Search and Explore' feature, adding criteria like keywords (e.g., 'YouTuber'), location (e.g., New York), and activity level to narrow down the audience.

What is the purpose of the 'Follower Segmentation' feature?

The 'Follower Segmentation' feature allows users to filter their own followers, helping to further refine the target audience for an ad campaign by location, language, and profile details.

What is the significance of waiting for the audience to be 'ready for targeting'?

Waiting for the audience to be 'ready for targeting' ensures that all selected individuals are properly registered in the X ads platform before being used in the campaign, making the targeting more accurate.

How can users save money when creating targeted ads on X?

By targeting very specific groups (like YouTubers in New York), users avoid wasting ad spend on irrelevant audiences, ensuring the ad reaches people who are more likely to engage.

Why is it important to add all audience members ahead of time before sending the group to X ads?

Adding all audience members ahead of time ensures that the group is complete before sending it to the X ads platform, as once it's sent, the group cannot be modified or added to.

What happens once the audience is sent to X ads?

Once the audience is sent to X ads, it may take time to register, and users should not make further changes to the group afterward. The audience is locked in place and cannot be edited.

How do users attach their targeted audience to a new ad campaign on X?

To attach a targeted audience to a new ad campaign, users need to select their ad group and find the audience section in the ad group details. There, they can search for and attach their predefined audience.

What type of campaign should users create to use a targeted audience on X?

Users should create an 'Advanced C Campaign' to utilize a targeted audience. This type of campaign allows users to add and use a custom audience for precise targeting.