10 Iklan Penelusuran, Bidding, Hingga Setelan Kampanye

Summary

This tutorial guides users on how to create a search campaign in Google Ads, focusing on campaign setup, audience targeting, and location settings. The speaker explains the importance of choosing a campaign name for easy tracking and selecting the appropriate campaign goal (clicks or conversions). It also covers setting a maximum cost-per-click (CPC), network placements, and audience segmentation based on factors like location and demographics. Additionally, the tutorial highlights how to optimize ad rotation and schedule, providing detailed tips to ensure effective campaign management and maximized ad performance.

Takeaways

• 😀 Start by accessing the Google Ads dashboard and selecting 'Create New Campaign' to begin setting up a search campaign.
• 😀 When naming your campaign, choose a descriptive and clear title that will help you track it easily, like including the service or agency type and the campaign date.
• 😀 Set the campaign goal based on your objectives, such as clicks, impressions, or conversions. Choose the option that best fits your needs.
• 😀 It's important to manually set your maximum cost-per-click (CPC) to control your budget, rather than letting Google’s automated system adjust it.
• 😀 You can enable both the Search and Display networks, but if your goal is conversions, it's better to disable the Display Network to avoid irrelevant clicks.
• 😀 Target specific locations where your audience resides, and consider excluding areas that aren’t relevant to your campaign to optimize performance.
• 😀 Adjust your location targeting by setting a radius around a particular location, useful for businesses with a local reach or delivery area.
• 😀 Define the language of your target audience, ensuring your ads appear to people who understand the language you're targeting.
• 😀 Audience segmentation is key – you can target users based on demographics, interests, and behaviors to refine your campaign's reach.
• 😀 Use audience targeting to focus on relevant groups, such as people interested in digital marketing or services related to your business offerings.
• 😀 Set up an ad schedule to ensure your ads run only at times when your target audience is most likely to engage, optimizing both ad reach and budget.

Q & A

What is the first step in creating a search campaign in Google Ads?

The first step is to log in to your Google Ads dashboard and click on 'Create New Campaign'. Then, you choose the campaign type, in this case, 'Search' campaign, which focuses on search engine results.

Why is it important to choose a clear and organized campaign name?

It is important because the campaign name helps with daily tracking and management. A clear name allows you to easily reference the campaign and understand its purpose at a glance.

What does selecting 'Click' as the campaign goal mean?

'Click' as the campaign goal means that the focus is on getting people to click on the ads, rather than other goals like conversions or impressions.

Why is it recommended to manually set the maximum CPC bid?

Manually setting the maximum CPC bid ensures better control over how much you’re willing to pay per click. Without setting it, Google’s automated system could set a higher cost per click than desired.

What is the difference between 'Search Network' and 'Display Network' in Google Ads?

The 'Search Network' targets users who are actively searching for something on Google, while the 'Display Network' places ads on websites, such as banner ads, targeting a broader audience. It’s important to select the right network depending on your goals.

How can you set specific geographical targeting for your campaign?

You can specify locations by selecting either 'All countries and territories' or a specific country like 'Indonesia'. You can also use advanced search options to set a location radius or exclude certain areas from the campaign.

What is the purpose of excluding specific locations in your targeting?

Excluding specific locations helps ensure that your ads are not shown in areas where your products or services are not available or relevant, optimizing your ad spend.

Why is language targeting important in a search campaign?

Language targeting ensures that your ads are shown to users who speak the selected language, helping you reach the right audience based on their language preferences.

What is the difference between 'Targeting' and 'Observation' in audience settings?

With 'Targeting', your campaign specifically targets users who fall within the selected audience segments, while 'Observation' allows Google to monitor audience behavior and make recommendations without restricting your reach.

What is the recommended setting for ad rotation in a Google Ads campaign?

It is recommended to select 'Optimize ads for best performance'. This setting allows Google to display the best-performing ad variations more frequently, increasing the chances of your ad being shown on the first page.