#368 - 2 Reasons Why Your Emails Go to Spam (Part 1)

Summary

In this insightful episode on mastering email deliverability, the hosts delve into essential technical setups to achieve high inboxing rates. They emphasize the importance of configuring SPF, DKIM, and DMARC, and the necessity of SSL for links. With practical tips like limiting links, avoiding spammy language, and utilizing trusted email providers like Google, they share strategies for maintaining low bounce rates and managing multiple inboxes efficiently. The conversation highlights the significance of dynamic text in emails and the evolving landscape of deliverability, providing valuable guidance for successful cold outreach campaigns.

Takeaways

• 📧 Focus on technical setup to achieve high inbox deliverability rates, such as 60% or more.
• 🔧 Essential configurations include SPF, DKIM, and DMARC to ensure your emails are trusted.
• 🔒 Always use SSL for links in emails to avoid deliverability issues and to enable unsubscribe headers.
• 🔗 Limit the number of links in emails, ideally to one, and ensure it's from a whitelisted source like YouTube or LinkedIn.
• 🚫 Avoid using spam trigger words in initial outreach emails to improve deliverability chances.
• 📬 Use reputable email service providers, such as Google or Microsoft, to enhance deliverability.
• 🎯 Implement spin text to dynamically vary your email content, which helps in maintaining engagement and avoiding spam filters.
• 📊 Keep your bounce rate under 5% by scrubbing your email lists regularly with reliable tools.
• 🔄 Rotate inboxes and distribute email volume to prevent any single inbox from declining in deliverability.
• 🌐 Domain extensions can impact deliverability, so choose wisely based on current trends and statistics.

Q & A

What are the key technical setups recommended for improving email deliverability?

Key setups include configuring SPF, DKIM, and DMARC records to authenticate your emails, ensuring they reach the inbox.

Why is SSL important for email links?

SSL (HTTPS) is essential for links to prevent deliverability issues, especially for features like unsubscribe headers that require secure connections.

What is the recommended number of links to include in cold outreach emails?

It's advisable to limit cold outreach emails to one link, preferably to a whitelisted domain like YouTube or LinkedIn, to enhance deliverability.

What types of words should be avoided in email outreach to prevent being flagged as spam?

Avoid using common spam trigger words like 'free,' 'sale,' or other promotional language in initial outreach emails.

How does using trusted email providers like Google impact deliverability?

Using trusted providers such as Google ensures better deliverability rates because their IP addresses are recognized and trusted by receiving email servers.

What is spin tax and how can it help in email campaigns?

Spin tax refers to the practice of using dynamic text variations in emails to make each message appear unique, which can help avoid spam filters.

What bounce rate should email senders aim for to maintain good deliverability?

Email senders should aim for a bounce rate of under 5% to ensure high deliverability and engagement.

What is the significance of inbox rotation in email deliverability?

Inbox rotation helps distribute email volume across multiple inboxes, preventing any single inbox from being overloaded, which can lead to declining deliverability.

How can removing open tracking affect email campaigns?

While removing open tracking may slightly reduce insights, it can enhance deliverability by simplifying the email's structure and reducing tracking overhead.

What should senders do if an inbox's deliverability starts to decline?

If an inbox's deliverability declines, it's advisable to set that inbox aside for recovery and switch to a healthier inbox to maintain sending performance.