The Full Outreach Strategy to Sell 10x Better on LinkedIn

Summary

In this video, the speaker shares their successful 'warm outbound' outreach strategy, which helped their agency grow from $0 to $1 million in 14 months. Unlike traditional cold outreach, warm outbound targets individuals who are already familiar with the brand through prior content engagement. The speaker outlines a practical approach using LinkedIn, emphasizing the importance of consistent content posting, tracking engagement, and creating a scoring system for prioritizing outreach. By nurturing these relationships and personalizing communications, businesses can effectively increase their client base and revenue.

Takeaways

• 😀 Warm outbound is a more effective outreach strategy than traditional cold emailing.
• 😀 Focus on contacting individuals who are already familiar with your brand through prior engagement.
• 😀 LinkedIn is a powerful platform for generating B2B leads by posting relevant content.
• 😀 A content strategy should consist of 70% educational content, 20% personal stories, and 10% promotional content.
• 😀 Track engagement metrics to identify potential prospects effectively.
• 😀 Implement a scoring system to prioritize outreach based on engagement levels.
• 😀 Create a workflow that spans one to two months to nurture leads through multiple touchpoints.
• 😀 Use lead magnets, like ebooks or guides, to encourage downloads and engagement.
• 😀 Direct messages to engaged prospects should reference their previous interactions with your content.
• 😀 Consistently apply these strategies to drive revenue growth and enhance client acquisition.

Q & A

What is the main principle of warm outbound marketing?

The main principle of warm outbound marketing is to contact individuals who are already familiar with your brand, increasing the likelihood of engagement and response.

How does warm outbound differ from traditional outbound marketing?

Unlike traditional outbound marketing, which targets cold leads who have no prior knowledge of the brand, warm outbound focuses on prospects who have previously interacted with your content.

What types of content should be posted on LinkedIn to support warm outbound efforts?

You should post 70% educational content, 20% personal stories, and 10% promotional content to establish authority and build trust with your audience.

How frequently should you post on LinkedIn for effective warm outbound marketing?

Aim to post at least once a day, or at a minimum, three times a week to maintain visibility and engagement.

What is the scoring system used for prioritizing leads?

The scoring system assigns points based on interactions: 1 point for likes/comments, 2 points for profile visits, 3 points for downloads, 2 points for email opens, and 4 points for email forwards.

What action should be taken when a lead reaches 20 points?

Once a lead reaches 20 points, you should contact them directly with a tailored message that references their previous engagement.

What is a content upgrade, and how is it used in this strategy?

A content upgrade, or lead magnet, is a valuable resource (like an ebook) offered to prospects in exchange for their contact information, helping to capture more leads.

Why is it important to track engagement with content?

Tracking engagement helps identify which individuals are interested in your offerings, allowing for more targeted and effective outreach.

How long should the warm outbound strategy be implemented for effective results?

The strategy should be implemented over a medium to long-term period, ideally one to two months, to accommodate the longer decision-making process in B2B sales.

What additional resources are recommended for improving warm outbound efforts?

Consider taking a content marketing course to gain further insights and frameworks for enhancing your warm outbound strategy.