To get to $10k, do DIRTY business
Summary
TLDRThe speaker emphasizes the importance of 'dirty business' for rapidly reaching a $10,000 monthly income, a strategy often overlooked by successful entrepreneurs. They advocate for quick, experimental approaches to discover what resonates with the audience, using the metaphor of a picky eater, Sally, to illustrate the need for market research and adaptability. The speaker shares personal experiences, highlighting the value of minimal viable products and the iterative process of testing ideas until finding success, ultimately aiming to inspire and guide others in their entrepreneurial journey.
Takeaways
- đĄ The concept of 'dirty business' is essential for quickly reaching $10,000 a month in revenue, especially for those who are just starting out.
- đ§ The 'Sally' analogy suggests that understanding your audience's preferences is crucial for business success, akin to figuring out what a picky eater will consume.
- đ Market research is vital to determine what your audience wants, rather than spending excessive time creating something they may not be interested in.
- â±ïž Quick experimentation with different business ideas is encouraged to find what works, rather than perfecting a single idea before testing it.
- đ The speaker emphasizes the importance of rapid iteration and flexibility, suggesting that the first business idea rarely succeeds as initially envisioned.
- đž The 'sell before you build' approach is recommended, where you offer a product before it's fully developed to gauge interest and then refine it based on feedback.
- đ The script advises against becoming too attached to one business strategy, as it's important to be open to changing tactics based on what resonates with the audience.
- đȘ Overcoming fear of trying new strategies is key to business growth, especially when starting from scratch.
- đŒ The necessity of being okay with starting with a minimum viable product and then scaling up once you've validated your idea with sales.
- đ° The speaker shares personal experience to motivate the audience, illustrating that reaching $10,000 a month is an achievable milestone with the right approach.
- đ The importance of focusing on one problem at a time is highlighted, suggesting that entrepreneurs should tackle immediate challenges before considering long-term growth.
Q & A
What is the concept of 'dirty business' as described in the script?
-'Dirty business' refers to trying out different approaches quickly without over-perfecting them. The goal is to test ideas fast to see what works and to avoid wasting time creating something nobody wants.
Why does the speaker believe business gurus donât cover this 'dirty business' approach in detail?
-The speaker suggests that successful business gurus often don't discuss this phase because they havenât been in the early stages of growing a business in a long time. They may have forgotten what it's like to get to the first $10,000 a month.
Who is Sally in the metaphor, and what role does she play in the business analogy?
-Sally represents the target customer. The metaphor is used to show that entrepreneurs must figure out what their customers (Sally) want by testing different offers quickly, rather than perfecting something the customer may not like.
Why does the speaker emphasize not spending too much time on initial product development?
-The speaker advises against spending too much time on a product upfront because itâs possible that customers wonât want it, regardless of the quality. By quickly testing various ideas, entrepreneurs can find what works without wasting resources.
What is the significance of the phrase 'sell before you build' in the script?
-'Sell before you build' means offering a product or service before fully developing it. This allows the entrepreneur to gauge demand first, ensuring they donât waste time building something no one will buy.
How does the speaker suggest handling failure in entrepreneurship?
-The speaker advises being flexible and ready to pivot when something doesnât work. Failure is part of the process, and entrepreneurs must adapt by trying new ideas and learning from mistakes without becoming too attached to one approach.
What common fear does the speaker discuss, and how does it affect early entrepreneurs?
-The speaker talks about the fear of trying new things, like offering a service or creating a call to action. Overcoming this fear quickly is crucial to making progress, especially in the early stages of growing a business.
How does the speaker recommend entrepreneurs provide value to early clients?
-At the start, entrepreneurs should give clients a lot of personal attention, even if it feels inefficient. This direct interaction helps ensure the product or service is valuable and fits the clientâs needs.
What is the difference between getting to $10,000 a month and scaling to $100,000 according to the speaker?
-Getting to $10,000 a month is about experimenting, testing, and finding what works quickly. Scaling to $100,000 involves systemizing the successful elements, optimizing processes, and possibly hiring staff to handle increased demand.
What advice does the speaker give for maintaining momentum once a business reaches $10,000 a month?
-The speaker recommends iterating on what works. Once a successful offer is found, the focus should be on refining it, systemizing the business processes, and continuing to adapt based on customer feedback to sustain growth.
Outlines
đŒ The Necessity of 'Dirty Business' for Early Success
The speaker emphasizes the importance of engaging in 'dirty business' practices to quickly reach a monthly income of $10,000. They argue that successful business gurus often overlook this topic, as they've been out of the early stages for a long time. The speaker, having experience in growing two businesses to $10,000 a month, positions themselves as an ideal guide for this stage. They introduce the metaphor of a picky eater, Sally, to illustrate the need to quickly identify and provide what the market wants. The speaker stresses the importance of not over-optimizing products before understanding the audience's preferences, advocating for rapid experimentation to find what resonates with potential customers.
đ Iterative Testing and Learning from Failures
The speaker shares their personal journey of testing different business ideas and strategies to find what works. They recount their initial attempts at mentorship and creating a course on turning hobbies into businesses, neither of which were initially successful. The speaker highlights the importance of not investing too much time in perfecting an idea before validating it with the market. They advocate for a 'throw it at the wall and see what sticks' approach, suggesting that entrepreneurs should be prepared to pivot quickly based on feedback and results. The speaker also discusses the concept of 'selling before building,' where one makes an offer and then develops the product based on customer interest, emphasizing the need for flexibility and adaptability in the early stages of business growth.
đ Overcoming Fear and Embracing the 'Quick and Dirty' Approach
The speaker discusses the psychological barriers that entrepreneurs face, particularly the fear of trying new strategies or making offers without a perfected product. They recount their own hesitations and how they overcame them to start making sales. The speaker stresses that reaching $10,000 a month is more about overcoming fear and iterating quickly than having a perfect system. They also touch on the idea of providing personalized service initially, even if it seems inefficient, to understand customer needs and preferences better. The speaker encourages entrepreneurs to scrap ideas that don't work and to be open to change, using their own experiences of creating a viral game as an example of the market's unpredictability.
đ Scaling Up: From $10,000 to $100,000 a Month
In the final paragraph, the speaker outlines the process of scaling a business from $10,000 to $100,000 a month. They suggest that once an entrepreneur has found a product or service that resonates with the market, the next step is to systematize and optimize all aspects of the business. This includes refining marketing, offer structures, sales processes, and fulfillment. The speaker also mentions their current offer, which guarantees to help clients make money or provides a full refund, highlighting the confidence they have in their system. They conclude by encouraging viewers to take action, either by seeking their help or by applying the 'quick and dirty' approach to their own business endeavors.
Mindmap
Keywords
đĄDirty Business
đĄSally
đĄ$10,000 a Month
đĄMinimum Viable Product (MVP)
đĄMarket Research
đĄThrowing Poop at the Wall
đĄSelling Before You Build
đĄMentorship
đĄFear of Failure
đĄOver-Optimizing
Highlights
Doing 'dirty business' until reaching $10,000 a month is essential and often overlooked by major business gurus.
The speaker shares personal experience of scaling two businesses to $10,000/month and explains why they're well-suited to guide others.
The Sally metaphor: 'Sally' represents a target customer. Success comes from finding what Sally wants, rather than spending time over-optimizing products she won't buy.
Quick experimentation is key to figuring out what the market wants, rather than perfecting a product only to find it fails.
Many businesses with less than 1,000 subscribers have reached $10,000 a month.
Market research and quick trials help identify what works. Long preparation on the wrong product wastes time.
The analogy of 'throwing poop at the wall' emphasizes trying many things until one strategy sticks.
The speaker advocates for 'selling before building' to test demand before investing time into creating full products.
Fear is a major hurdle. Overcoming it quickly allows for faster progress toward $10,000/month.
Iterating and adjusting products and services based on market response is crucial for growth.
Once a business hits $10,000/month, scaling to $100,000 involves systemizing and streamlining processes.
Entrepreneurs must be willing to let go of ideas that don't work, even if they are personally invested in them.
Optimizing and iterating on marketing, offers, sales, and fulfillment processes are the foundation of sustainable business growth.
The fear of trying something new, like offering mentorship or a new product, holds many back from progressing.
The speaker emphasizes the importance of addressing problems one at a time, rather than being overwhelmed by multiple challenges.
Transcripts
today I wanted to talk about the concept
of doing dirty business at least until
you reach $10,000 a month this is a
concept I don't really hear all these
big business gurus like Alex hosi
Charlie Morgan all of those really
really rich guys talk about and I
honestly think it's because they've not
been at this stage for a very long time
now they kind of forgot what it was like
to get to $110,000 a month so they
sometimes gloss over this topic but they
never ever cover it in detail and
actually I think this is one of the most
crucial things you need to get to
$10,000 a month fast and me being
someone that's now taken two businesses
to 10 $10,000 a month I'm pretty good at
getting businesses to that point I might
not be excellent at getting them past
that point yet I've been past that point
for a few months at a time but it's
always slip back down to about $110,000
a month and I hit my first $10,000 month
less than a year ago so actually I think
I'm the perfect person to explain this
to you I think the best way to explain
this is through the analogy of a little
girl called Sally Sally is a very very
picky eater but if you give Sally what
she wants she will eat it obviously and
if you manage to find what Sally wants
she will buy your stuff that's the
metaphor for someone buying your stuff
now if you're really really good at
figuring figuring out what Sally wants
you can get to $110,000 a month with as
little as a th000 subscribers and you
can quit your job with as little as a
few hundred subscribers people have done
it it's not really spoken about enough
but it's possible let that give you hope
there's people out there making
thousands upon thousands of dollars a
month with less than a th000 subscribers
so all you need to do is figure out what
Sally wants to eat now the best way to
figure this out is through what I'm
calling dirty business now it's funny
because the title it sounds like you
know you need to scam people and all of
that stuff but that's not what dirty
business is let me explain it to you the
first thing you need to do is if you can
just ask Sally do some market research
if you already have some subscribers and
figure out what they want to eat you
don't want to spend a 100 hours cooking
up this fish dish for Sally making this
amazing course for your audience or you
know someone your your future audience
that you haven't yet built and then find
out once you give this 100h hour dish to
Sally like you know the 100 hour dishes
from BuzzFeed 1 hour fish 10 hour fish
100 hour fish if you make that dish give
it to Sally and then figure out that
Sally is repulsed by fish it doesn't
matter how good the fish is she just
doesn't want to eat it she won't pay for
it then you've just wasted all of that
time making an amazing course that you
think people will need that might take
you two or 3 months all of a sudden you
have over optimized and you've just
wasted all of that time Sally's repulsed
by fish she won't eat even the best fish
in the world but what she might eat is
some boiled chicken but boiling that
chicken just took you 10 minutes but
because Sally quite likes chicken she
way prefers chicken to fish she will eat
that chicken chicken even if you didn't
spend that long making it now what do I
mean by this you need to try things out
fast you need to be quick and you need
to be dirty figure out what Sally likes
first by just handing her a bunch of
different plates of food that's exactly
what I did on both of my YouTube
channels that YouTube channel over there
is from a game development channel on
that channel before I even figured out
it was a game development Channel I went
through about four niches none of which
I particularly enjoyed so I didn't even
like to cook the food but none of which
really resonated with people that I
found on YouTube but when I found game
development I found a dish that I like
to cook and that the world loved so game
development I found fun and it got me a
lot of views so I ended up sticking with
that Sally is a very picky eater this
goes for the Online Marketplace your
your first idea is almost never going to
work as well as you think and you need
to be prepared for that so don't spend
all that time perfecting something on
this channel I started growing it as a
game development educational Channel now
I found out that I didn't particularly
like doing that so I switched to just
teaching business principles and making
money online principles and there's a
few different ways that I decided to try
monetizing this channel one of them was
just blanket mentorship I just decided
to see what was going to happen if I
just decided if I just offered it and
then did a call to action in the middle
of the video like hey guys check out my
link in the description I've got this
mentorship by the way I've got something
similar right now my offer is if you
don't make $1,500 in 60 days you get
your money back I literally you have
nothing to lose because I give you all
your money back if you don't make money
with me but the first thing I did the
first kind of iteration of that was
mentorship now mentorship it wasn't
particularly successful I did have a few
people in the first week I actually
landed a few clients but I didn't
optimize things enough and I could have
been doing much better especially back
then I had about 10 times the amount of
views on this channel that I get now and
I was getting like a fraction of the
amount of clients from just offering
this mentorship the next thing I tried
cuz I found out that you know the dish I
cooked it was okay but it wasn't the
perfect dish for Sally the next thing I
tried was making a course and that
course was I decided to kind of go into
the niche of turning your hobby into a
business because that's what I did with
game development and that's what I
thought people would enjoy so I spent
about two or 3 weeks making a sales page
for this course and making this vssl
this video sales letter for this course
and then I released it and I figured out
that it didn't work now imagine that if
I spent all of this time actually making
that course how much time would I have
wasted cuz I already wasted 3 weeks
making that whole sales Page look nice
making sure you know that it Scrolls
properly that the video shows up on it
and all of that imagine if I made that
100h hour fish dish and figured out that
Sally just didn't like it how much more
time would I be wasting getting to
$10,000 a month is just this process of
trying as many things as you can I've
heard a YouTuber say you just have to
throw at a wall and see what sticks
and then once you have a bit of poo a
bit of that sticks to the wall then
you can start working with what you have
and another analogy that people tend to
use for this is to sell before you build
you make the offer to your audience then
you see if someone buys it and if enough
people buy it then you work on it and
you give them an excellent service but
if not enough people buy it or if nobody
buys it then you just refund the people
that did buy and you try something
different but I'd like to take it one
step further you need to take this
analogy of sell before you bu build but
apply it to every part of your business
and every business has
marketing offer sales and fulfillment
right there's four things there for your
marketing you need to try loads of
different things don't get attached to
one different type of video if that type
of video just doesn't work and it
doesn't get views you need to be open to
trying new things and frig figuring out
this happy middle between what you like
doing and what actually works a lot of
people they just say it for the offer
and the product but it goes for the
content the sales process the offer the
Fulfillment everything you might find
that some way of fulfilling something
just your clients just don't like it or
your clients don't get good enough
results with it so you need to be okay
with switching things around you can't
get attached to this singular idea that
you might have a lot of people before
they even start their marketing before
they even make their first video or make
their first dollar they get attached to
this one idea and they want to do it a
specific way they want to make these
videos they want to sell this thing and
they don't even know if it's going to
work yet if you go into business with
this kind of approach you're going to
struggle because the exact ideas that
you have in your head they might even
work a little bit but if you're not okay
with changing things around you could be
missing out on a lot of extra
income and worst case if it doesn't work
at all you need to be okay with
completely scrapping something and
starting over a lot of Entrepreneurship
is like this I remember on my other
channel I had a video blow up and it was
it got 2 million views and it was this
silly game I made called balloons tower
defense but you're the balloon it was a
spin-off of another popular game and the
next video I made I was convinced that
it was going to do well and I was so
attached to the idea doing well I spent
about a month and a half making myself
into a boss in this game and then I made
five people from my you know I recently
got subscribers cuz the video went viral
so I got five of my subscribers to fight
me a giant boss in this massive Arena I
made I'd never programmed multiplayer
before that so I spent all this effort
all this determination in making this
game all this pain and then I released
it and keep in mind my last video got 2
million views this video only got 5,000
views I got so attached to that idea and
I was absolutely crushed the market just
didn't like it and you need to be okay
with just being able to scrap your ideas
because the market doesn't lie the
market is ruthless going about business
in this quick and dirty way at first
will get you that Eureka moment so much
faster because the more poop you throw
at the wall the faster something is
going to stick and one piece of poop
that you throw is going to stick really
really well and it won't take many poops
before one does stick the problem is
some people they just get one all they
find is one and they throw it sometimes
it sticks on a little bit sometimes it
completely falls off and then they give
up you need to be okay with this process
I used to let fear stop me from trying
things a lot even just offering the
mentorship at first I made videos on
this channel for about 3 months before I
decided to offer something for sale and
the first time I decided to do a call to
action you know check the link out in
the description to see what I have to
sell whatever I got nervous I put off
doing that for about a month and every
time you try something new there's going
to be some aspect of that that you're
scared of you might have never made a
website before you might have never made
a video salesletter before there's going
to be something in that new thing you
try that's going to be scary and
especially at the start of business
before you get to $10,000 a month there
is a lot of those moments and getting to
10K a month is essentially just
overcoming that fear the better you can
overcome fear fast the faster you're
going to have that Eureka moment and get
to $10,000 a month and that's literally
all it takes by the way people think you
need this like super optimized system to
be able to make 10K a month but you
don't you you literally just need a
minimum viable product it might sound a
bit kind of rude to get people to buy
stuff when you haven't even made it yet
but that is literally the only good way
to go about business and I repeat this
is the only way to go about business
because if you make this perfect program
first even if you do get
sales the content that you make for that
you you haven't asked Sally what she
wants to eat you haven't figured out
enough about Sally yet so you'll find
that about 80% of the material that you
make even if you make this perfect
course isn't going to be useful to the
person that buys it so it's better
instead of all this extra random content
the best thing you can give your first
client is 100% of your personal
attention give them so much of your own
time that it's basically a waste of your
money and your time you need to be okay
with working extra hours at first
providing the extra excellent service
directly from you at first to then over
time make this good product systemize
things a bit more but you need to find
out what actually gets sales first
before you even do all of that you need
to think of the current problem that's
in front of you and if that problem is
you're making $0 a month you need to do
everything in your power to get that
first dollar in and then once you get a
few clients once you get some money
rolling and you do end up getting to
that point that you were worried about
that is now your problem you have too
many clients and you don't have time to
do what you want okay so how about you
lower the amount of calls that you give
to your clients and instead you maybe
introduce a group call so now the
clients get half as many individual
calls with you but instead they get a
group call maybe twice per week so
you've now saved x amount of hours of
your time that's the way of thinking
about it then you might have a different
problem and you think about that
individual problem if you think about
every problem at once you're never going
to start your business you want to quit
your job N9 to fives are horrible I was
reading the Glass Door reviews of my old
9to 5 job the other day and it went from
3.4 Stars when I left to it's only 2.5
stars now so it's even worse than it was
before I really didn't like the 9 to-5
job it was the bane of my existence so
if you want to quit that life that
horrible life you need to do
quick and dirty business at first to get
to 10K a month that's all you need to do
and once you find something that sticks
like I have now I have an offer that is
relatively successful so I can now
iterate on it and getting from $10,000
to $100,000 a month is just that once
your sticks to the wall you carve a
nice sculpture out of it in the wall and
that's how you get to 10 to $100,000 a
month you basically systemize things you
systemize every part of your business
you make sure it all runs smoothly you
may be higher people and that's how you
get to 100,000 but to get to 10,000 all
you need to do is just try things give
Sally different dishes spend no long no
more than 10 minutes cooking those
individual dishes and just figure out
what she likes to get my personal help I
guarantee that you make money with me
otherwise I give you all of your money
back and $100 so I guarantee your
freedom if you work with me click the
link below otherwise I'll see you in the
next video
[Music]
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