Introducing Apple Card

Didierosorio Osorio
6 Aug 201902:33

Summary

TLDRApple Card, a credit card by Apple, offers simplicity, transparency, and privacy. It's designed to work seamlessly with Apple Pay, making purchases easy. The card provides a clear view of spending by week, month, or category, and uses Maps to help with unrecognized transactions. Rewards come in the form of daily cash back, deposited directly into Apple Cash. Apple Card also promotes lower interest payments and is fee-free. Security is enhanced with a unique card number stored in the iPhone's secure element, accessible via Face ID or Touch ID. Customer service is streamlined through text, and a physical titanium card is available for non-Apple Pay locations.

Takeaways

  • 🍏 **Apple Card Creation**: Apple Card is a credit card created by Apple, not a bank, emphasizing simplicity, transparency, and privacy.
  • 📱 **Integration with Apple Ecosystem**: It's designed to work with Apple Pay and is the only credit card to leverage Apple's ecosystem.
  • 🌐 **Spending Insights**: Apple Card helps users understand their spending by categorizing it weekly, monthly, or by category.
  • 🗺️ **Transaction Clarity**: If a user questions a transaction, Apple Card uses Maps to show the exact location of the purchase.
  • 💰 **Immediate Rewards**: Unlike traditional credit cards, Apple Card offers daily cash rewards that go straight to the user's Apple Cash card.
  • 🚫 **No Points System**: There's no need to redeem points; rewards are given as cash back immediately after purchases.
  • 📉 **Transparent Interest**: Apple Card makes the interest payments clear, showing how much is owed and how it decreases with payments.
  • 💳 **No Fees**: Apple Card is fee-free, including no hidden fees, which is a departure from traditional credit cards.
  • 🔒 **Advanced Security**: Utilizes Apple Pay technology to create a unique card number that's securely stored in the iPhone's secure element.
  • 🆓 **Easy Customer Service**: Questions can be handled via text, eliminating the need for waiting on hold or remembering personal trivia.
  • 📲 **Always Accessible**: The card is accessible through the Wallet app on the iPhone, ensuring it's always with the user.
  • 🏪 **Physical Card Option**: For places that don't accept Apple Pay, a titanium Apple Card with no visible numbers is provided.

Q & A

  • What is Apple Card?

    -Apple Card is a credit card created by Apple, designed to be simple, transparent, and private.

  • How does Apple Card differ from traditional credit cards?

    -Apple Card is designed to take advantage of the power of iPhone, works with Apple Pay, and helps users understand their spending with easy-to-read summaries by week, month, or category.

  • What is unique about the way Apple Card displays transactions?

    -If there's a transaction a user doesn't remember, Apple Card uses Maps to show the exact location where it was made.

  • How does Apple Card handle rewards?

    -Apple Card offers daily cash back with every purchase, which goes straight to the user's Apple Cash card, allowing them to spend it like cash without needing to redeem points.

  • What is the benefit of Apple Card's approach to interest payments?

    -Apple Card makes the interest payments clear and transparent, encouraging users to pay less interest by showing how much they would save by paying more.

  • Are there any fees associated with Apple Card?

    -No, Apple Card does not have any fees, not even hidden ones.

  • How does Apple Card ensure privacy and security?

    -Apple Pay technology creates a unique card number for each user, which is then securely stored in the iPhone's secure element, accessible only with Face ID or Touch ID.

  • How can users get support for Apple Card?

    -Users can get support by sending a text, avoiding the need to wait on hold or remember personal information like their mother's maiden name.

  • Where is Apple Card stored on the iPhone?

    -Apple Card is stored in the Wallet app on the iPhone, making it always accessible to the user.

  • What does Apple Card offer for users who need to make payments in places that don't accept Apple Pay?

    -Apple Card comes with a titanium physical card that can be used in places that don't yet accept Apple Pay.

  • What is the significance of Apple Card's design and features?

    -Apple Card represents a new level of privacy, security, and user experience in the credit card industry, with features like no fees, daily cash back, and a focus on transparency.

Outlines

00:00

💳 Introduction to Apple Card

Apple Card is a credit card created by Apple, designed to be simple, transparent, and private. It is unique in that it is the only credit card to leverage the power of the iPhone. Apple Card integrates with Apple Pay, making purchases as easy as possible. It provides a clear breakdown of spending by week, month, or category, and uses Maps to help users recall transactions. Apple Card also offers daily cash rewards that are immediately accessible via Apple Cash, with no points or redemption process. The card's interest rates are clear and adjustable, encouraging users to pay less interest. It is fee-free, with no hidden charges, and prioritizes privacy and security with a unique card number generated for each user, stored securely on the iPhone.

Mindmap

Keywords

💡Apple Card

Apple Card is a credit card created by Apple Inc., not a traditional bank. It is designed to be simple, transparent, and private, leveraging the technology of Apple's ecosystem. In the video, Apple Card is positioned as a modern financial tool that integrates seamlessly with Apple Pay, offering a unique user experience. The script mentions that it is 'the only credit card designed to take advantage of the power of iPhone', highlighting its innovative integration with Apple's products.

💡Apple Pay

Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments using their Apple devices. The script emphasizes the convenience of Apple Card working with Apple Pay, making purchases 'as easy as'. This integration is a key feature, as it simplifies the buying process and aligns with the video's theme of ease and modernity in financial transactions.

💡Spending Transparency

Spending transparency refers to the clear and understandable presentation of financial transactions and spending habits. The video script mentions that Apple Card helps users 'easily understand your spending' by categorizing it 'by week, by month, or by category'. This feature is central to the video's message, promoting the card as a tool for financial clarity and control.

💡Daily Cash

Daily Cash is a reward system offered by Apple Card where users receive a percentage of their purchases back as cash on a daily basis. The script states that 'Apple Card gives you daily cash with every purchase', which is a significant selling point as it provides immediate financial rewards rather than deferred or complicated point systems.

💡Interest

Interest in the context of the video refers to the cost of borrowing money, which is a common feature of credit cards. The script explains that Apple Card makes the interest 'clear and transparent' and encourages users to pay it off to reduce the amount owed. This aspect of the video underscores the card's aim to be straightforward about financial costs.

💡Privacy and Security

Privacy and security are highlighted as key aspects of Apple Card, emphasizing the protection of users' financial information. The script mentions that 'Apple Pay technology creates a unique card number for you and then locks it away', ensuring that only the cardholder can use it with the help of Face ID or Touch ID. This focus on security is integral to the video's narrative of a safe and private financial tool.

💡Titanium Card

The Titanium Card is a physical manifestation of Apple Card for use in places that do not accept Apple Pay. The script describes it as 'titanium laser etched' and notes that it has 'no number place', which suggests a high level of durability and design. This keyword is significant as it shows that Apple Card is versatile, offering both a digital and a physical card.

💡Wallet App

The Wallet App is where Apple Card is managed on the user's iPhone. The script indicates that 'it all lives in the Wallet app on your iPhone', emphasizing the convenience of having all financial tools in one place. This keyword is important as it ties into the video's theme of simplicity and accessibility.

💡No Fees

The absence of fees is a selling point for Apple Card, as mentioned in the script: 'What you won't pay our fees, because Apple card doesn't have any'. This statement is significant as it contrasts with traditional credit cards that often charge various fees, positioning Apple Card as a more cost-effective option.

💡Customer Service

The script touches on the ease of customer service with Apple Card, stating 'got a question just send, a text it's that easy'. This keyword is relevant as it highlights the card's commitment to user-friendly support, which is part of the overall message of a hassle-free financial experience.

Highlights

Apple Card is a credit card created by Apple, not a bank, emphasizing simplicity, transparency, and privacy.

It is designed to leverage the power of Apple's ecosystem, including integration with Apple Pay.

Apple Card offers an easy and intuitive way to understand spending through weekly, monthly, or categorized views.

Transactions are mapped to show the exact location of purchases, aiding in clarity and security.

Rewards are given daily with every purchase, providing immediate benefits rather than delayed gratification.

Daily cash rewards are deposited directly into the user's Apple Cash card, allowing for immediate spending.

The card's interest rates are clear and transparent, encouraging users to pay off their balance to reduce interest.

Apple Card is free of any fees, including hidden ones, providing a fee-free credit card experience.

Privacy and security are paramount, with a unique card number generated for each user and stored securely on the iPhone.

Face ID and Touch ID are used to authenticate and secure the use of Apple Card.

Customer support is streamlined through text messages, eliminating the need for waiting on hold.

All card information and functions are integrated into the Wallet app on the iPhone for convenience.

For locations that do not accept Apple Pay, a physical titanium card is provided with laser etching and no visible numbers.

Apple Card represents a new level of credit card innovation, combining technology and user-friendly design.

Transcripts

play00:01

[Applause]

play00:03

this is Apple card a credit card created

play00:07

by Apple not a bank so it's simple

play00:10

transparent and private and it's the

play00:13

only credit card designed to take

play00:15

advantage of the power of ice on it

play00:17

works with Apple pay so buying something

play00:20

is as easy as and unlike other credit

play00:24

cards it helps you easily understand

play00:26

your spending it's all right here by

play00:30

week by month or by category and if

play00:35

there's a transaction you don't remember

play00:36

Apple card uses maps to show you where

play00:39

it was like exactly where let's talk

play00:43

about rewards you should get them today

play00:45

not a month from today

play00:47

that's why Apple card gives you daily

play00:50

cash with every purchase it goes

play00:52

straight to your Apple cash card so you

play00:54

can spend it just like cash no points no

play00:59

how do I redeem this again time to pay

play01:02

your balance check this out

play01:04

Apple card makes the interest you pay

play01:06

clear and transparent pay off a little

play01:09

the interest is this much pay more that

play01:13

figure goes down until there's no

play01:15

interest at all a credit card that

play01:18

encourages you to pay less interest

play01:20

imagine that what you won't pay our fees

play01:24

because Apple card doesn't have any

play01:26

piece not even hidden ones

play01:29

[Music]

play01:31

Apple cards that's a new level for

play01:34

privacy and security Apple pay

play01:36

technology creates a unique card number

play01:39

for you and then locks it away in the

play01:41

secure element of your iPhone and with

play01:44

face ID and touch ID only you can use

play01:47

your Apple card got a question just send

play01:52

a text it's that easy you don't have to

play01:55

wait on hold or remember your mother's

play01:57

maiden name and it all lives in the

play02:00

wallet app on your iPhone so it's always

play02:03

with you but if you happen to be

play02:05

somewhere that doesn't accept Apple pay

play02:07

yet there's this titanium laser etched

play02:12

and no number place this is a Picard a

play02:18

new kind of credit card created by Apple

play02:31

you

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Apple CardCredit CardApple PayDaily CashNo FeesPrivacySecurityRewardsFinanceTechnology
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