You’ll Get On 1st Page On Amazon After This Video (Rank #1)

Summary

This video outlines a strategy to organically rank products on the first page of Amazon search results using Amazon PPC and other tactics. The presenter emphasizes the significance of being on the first page, where most sales occur, and explains how PPC can be costly. They detail a process involving keyword research, optimizing product listings for SEO, and running targeted PPC campaigns to boost organic rankings. The goal is to achieve a high organic rank with a low PPC spend, thus increasing sales without incurring additional advertising costs.

Takeaways

• 🔍 Ranking on the first page organically on Amazon is crucial as 70-90% of sales happen in the top three positions.
• 💰 Using Amazon PPC can help achieve first-page ranking, but it comes with a high cost per click due to bidding.
• 🚀 The speaker's product has consistently ranked on the first page for several years using a combination of PPC and other strategies.
• 🔑 Organic ranking is influenced by a product's ability to convert the most for specific keywords, as recognized by Amazon's search algorithm.
• 🔍 Keyword research is essential and can be conducted using tools like Helium 10 or Amazon's Search Term Report.
• 📈 The script emphasizes the importance of having a high click-through rate (CTR) and conversion rate for organic ranking success.
• ✅ Optimizing product titles and bullet points with relevant keywords is a key step in preparing for organic ranking.
• 📊 A tracking system is recommended to monitor the impact of PPC spend on organic ranking, ensuring efficient ad budget allocation.
• 💡 The strategy involves starting with a high PPC bid to achieve top 10 ranking, then gradually reducing ad spend while maintaining organic rank.
• 🛠️ The video suggests focusing on one keyword at a time for optimization to avoid diluting efforts and to effectively manage ad spend.

Q & A

What is the significance of ranking on the first page organically on Amazon?

Ranking on the first page organically on Amazon is crucial as it significantly increases visibility and sales. According to the script, 70 to 90% of all clicks and sales happen within the first three positions, making it a prime spot for high conversion rates.

How does Amazon's organic ranking system work?

Amazon's organic ranking system evaluates which products convert the most for certain keywords. Products that have a high conversion rate for a keyword will be ranked higher organically on the search results page.

What is the difference between PPC and organic ranking on Amazon?

PPC (Pay-Per-Click) ranking requires payment for each click, and the cost can be high for top positions due to bidding. Organic ranking, on the other hand, does not incur costs per click, allowing for pure profit from sales generated by organic traffic.

Why is it important to have a good click-through rate (CTR) and conversion rate?

A good CTR and conversion rate are imperative for organic ranking because Amazon's algorithm considers these metrics when determining product relevance and ranking. Products with higher CTR and conversion rates are seen as more relevant and are thus ranked higher.

What tools does the speaker recommend for keyword research on Amazon?

The speaker recommends using Helium 10, specifically its Chrome extension and features like X-ray and Cerebro, for keyword research. Additionally, they mention using Amazon's Search Term performance report for identifying high-converting keywords.

How does the speaker suggest optimizing a product listing for better SEO?

The speaker suggests optimizing the product title and bullet points with relevant keywords to improve SEO. They also mention an upcoming video that will provide detailed instructions on how to optimize titles, bullet points, and backend search terms using Data Dive.

What is the recommended campaign structure for running ads on Amazon?

The recommended campaign structure involves creating separate campaigns for broad, phrase, and exact match types for each keyword. The speaker advises starting with at least a $200 daily budget and aggressive bidding to achieve a top 10 PPC rank.

How should one track the performance of their Amazon PPC campaign?

The speaker suggests creating a tracker to monitor daily ad spend, organic rank, and sponsored rank for each keyword. This helps in understanding the impact of ad spend on organic ranking and making informed decisions about campaign adjustments.

What is the strategy for reducing ad spend while maintaining organic rank?

The strategy involves achieving a high organic rank with a low sponsored rank, which allows for profitable conversions without significant ad spend. Once the organic rank plateaus, the ad spend should be held for 4 weeks and then gradually reduced while monitoring the organic rank to ensure it doesn't drop.

Why is it advised to focus on one keyword at a time for Amazon PPC campaigns?

Focusing on one keyword at a time allows for targeted efforts and better management of ad spend. It prevents overspending and potential negative impacts on the campaign's performance that could occur if multiple keywords were targeted simultaneously.