Sign your first client in 7 days (A-Z Blueprint)

Summary

In this video, the speaker addresses the challenges of acquiring clients through traditional methods like cold DMs and emails. Emphasizing the importance of providing value, the speaker shares their journey from being a novice entrepreneur to achieving significant monthly revenue. They introduce four strategies for delivering value: paid ads, content, affiliates, and code outreach, recommending a focus on content and outbound methods for beginners. The speaker outlines a daily action plan, including creating valuable content, engaging on social media, and sending personalized DMs, to help viewers break through and attract their ideal clients.

Takeaways

• 😀 The speaker empathizes with the audience's struggle to acquire clients and offers a solution through the video.
• ⏰ The speaker emphasizes the importance of taking action and not just consuming content, suggesting that 15 minutes of focused effort is better than hours of aimless activity.
• 💼 The speaker shares their personal journey, highlighting their background without a university education and their entrepreneurial path, which took six months to secure the first client.
• 📈 The speaker outlines a strategy to scale a business past $50,000 per month, suggesting that the audience can achieve similar success by following the advice given.
• 🔑 The speaker identifies 'niche' as a critical factor for success, stressing the need to know who you're helping and to focus on that audience.
• 🚫 The speaker advises against using paid ads for beginners due to the lack of capital and experience, suggesting organic methods like content creation and outbound marketing instead.
• 📝 The speaker discusses the concept of 'units of value' and how they can be provided to the market through content or outbound strategies, emphasizing the importance of not spreading oneself too thin.
• 🤔 The speaker suggests that prospects may not be receiving value due to analysis paralysis or doing the same thing as everyone else, encouraging creativity and action over overthinking.
• 📈 The speaker provides a daily action plan, including posting valuable content, using stories, and doing outbound marketing with a focus on personalized DMs and follow-ups.
• 🌟 The speaker concludes with a motivational note, encouraging the audience to be creative, not to copy others, and to enjoy the process of growing their business.

Q & A

What is the main challenge the speaker addresses in the video?

The main challenge addressed is the difficulty many face in acquiring their first client, particularly those who have tried traditional methods like cold DMs and emails without success.

How long did it take the speaker to get their first client when they started?

It took the speaker a whole 6 months to get their first client when they started their entrepreneurial journey.

What is the speaker's recommendation for someone just starting out in business?

The speaker recommends focusing on organic methods like content creation and outbound marketing, as they suggest that paid ads may not be suitable for beginners due to the lack of capital and experience.

What are the four ways to provide units of value to a marketplace according to the speaker?

The four ways mentioned are paid ads, content, affiliates, and code outreach.

Why does the speaker suggest that most people will make money through speaking rather than typing?

The speaker believes that most people will make money through speaking because it allows for better communication of personality and value, which are crucial for establishing trust and rapport with potential clients.

What is the significance of the 'middle of the funnel' in the speaker's strategy?

The 'middle of the funnel' is significant because it is where prospects are nurtured, getting them to like, know, and trust the business, which is essential for converting prospects into clients.

What daily actions does the speaker suggest for content creation?

The speaker suggests posting one valuable piece of content per day related to the service offered, keeping it broad to reach a wider audience, and engaging with the audience to boost the content's visibility.

How does the speaker recommend approaching outbound marketing?

For outbound marketing, the speaker recommends sending 50 semi-personalized DMs and 10 hyper-personalized value-driven DMs, focusing on split testing to find what works best.

What is the speaker's advice on following up with potential clients?

The speaker emphasizes the importance of follow-ups, suggesting doing at least 25 follow-ups rather than just initial outreach, as follow-ups are crucial for maintaining engagement and moving prospects through the sales cycle.

What is the speaker's final piece of advice for those looking to scale their business?

The speaker advises to be creative, not to copy others, and to enjoy the process, suggesting that success comes more easily when one is less attached to the outcome and more focused on the journey.