This new copywriting outreach method is ridiculous lol

Summary

In this video, the speaker shares innovative strategies for quickly acquiring copywriting clients, emphasizing the importance of leveraging seasonal promotions. He argues that traditional outreach methods are tedious and likens them to 'slave labor.' Instead, he suggests identifying brands with seasonal products and crafting tailored emails that address their specific needs during peak buying times, such as Christmas or Halloween. By providing value upfront, he believes copywriters can bypass the usual grind and secure clients more efficiently, ultimately leading to long-term working relationships.

Takeaways

• 🚀 Use seasonal offers to attract clients quickly and effectively.
• 💡 Identify brands that need help with their seasonal promotions.
• 📝 Write tailored copy for brands, focusing on their specific needs.
• ⏰ Act fast; seasonal strategies can become oversaturated quickly.
• 🎯 Focus on high-demand seasons like Christmas, Halloween, and Black Friday.
• 🤝 Approach brands as a fan, offering value without expecting immediate returns.
• 📧 Send cold emails with ready-made promotional content to save brands time.
• 📉 Understand that many brands are too busy to handle seasonal promotions themselves.
• 🔍 Research brands to find areas where their marketing could improve.
• 💪 This method requires less outreach effort compared to traditional methods.

Q & A

What is the main focus of the video?

The video focuses on strategies for acquiring more copywriting clients, emphasizing a unique method that leverages seasonal promotions.

Why does the speaker believe traditional client acquisition methods are ineffective?

The speaker describes traditional methods as 'slave labor,' involving tedious outreach efforts that often yield minimal results.

What seasonal events does the speaker mention as opportunities for client outreach?

The speaker mentions Christmas, Halloween, Easter, and Thanksgiving as key seasonal events that brands leverage for promotions.

How can copywriters use seasonal promotions to attract clients?

Copywriters can create tailored promotional emails or content for brands that align with upcoming seasonal events, providing immediate value to the businesses.

What is the suggested approach for writing promotional emails?

The suggested approach is to identify a brand, find a seasonal product, analyze their current marketing efforts, and then write an appropriate email offering a solution.

What does the speaker mean by 'jumping over the slave labor'?

This phrase refers to bypassing the usual lengthy outreach process by directly providing valuable content that brands need during peak seasons.

Why is it important to act quickly with this method?

The speaker warns that if the method becomes widely known and used, it will become oversaturated, reducing its effectiveness.

What are the benefits of this approach compared to traditional outreach?

This approach requires fewer outreach attempts, as brands are more likely to respond positively when they need immediate seasonal support.

What should a copywriter do if they find a brand with no apparent needs?

The speaker advises against reaching out to brands with flawless marketing efforts; instead, focus on those that have clear areas for improvement.

What is the ultimate goal of using seasonal promotions in outreach?

The ultimate goal is to build a relationship with brands by providing immediate value, which can lead to long-term client partnerships.