8 Ways To Increase Lead Quality As An Insurance Agent (CODY ASKINS)
Summary
TLDRDieses Skript präsentiert eine umfassende Strategie zur Verbesserung von Lead-Generierung im Verkaufsbereich. Cody Askins teilt acht verschiedene Methoden, die bei der Revolutionierung der Lead-Generierung erfolgreich waren, darunter die Verwendung von zwei Telefonnummern, sofortige Textnachrichten an den Agenten und an den Prospect, die Verwendung von Agentenfotos und die Erwähnung des Agentennamens mehrmals. Zusätzlich wird ein Bonus erläutert, der die Art und Weise, wie Leads erscheinen, für immer verändern wird. Das Skript betont die Wichtigkeit von Transparenz und Compliance in der Lead-Generierung, um den Erfolg der Agenten zu gewährleisten.
Takeaways
- 📞 Die Hauptproblematik mit Leads ist die Kontaktaufnahme mit den Interessenten.
- 🔑 Zwei Telefonnummern können die Kontaktrate verbessern, indem eine alternative Kontaktmöglichkeit gegeben wird.
- 📱 Sofortige Textnachrichten an den Agenten, sobald ein Lead generiert wird, erhöhen die Reaktionsgeschwindigkeit.
- 👤 Eine sofortige Textnachricht an den Interessenten, der seinen Namen und die Kontaktinformationen des Agents enthüllt, kann die Glaubwürdigkeit steigern und die Kommunikation fördern.
- 🖼 Ein Bild des Agents kann die persönliche Verbindung und das Vertrauen des Interessenten stärken.
- 🗣 Der Name des Agents wird mehr als fünf Mal in den verschiedenen Kommunikationskanälen erwähnt, um die Identität und Verantwortung hervorzuheben.
- 📞 Die Förderung von Eingangsanrufen kann die Kontaktrate erhöhen und die Agentenarbeit effizienter gestalten.
- 🌟 Transparente Anzeigen, die die Zielgruppe und den Zweck der angebotenen Dienstleistungen klar definieren, können das Vertrauen der Kunden stärken.
- 📝 Mehr als 13 Lead-Felder, einschließlich persönlicher Informationen wie Lieblingshobbies, können die Qualität der Leads verbessern.
- 🛠 Die Implementierung dieser Strategien bei Kaboom Leads hat zu einer Steigerung der Kontaktraten und positiven Feedbacks geführt.
- 🔄 Die Compliance und die Schaffung von Kampagnen für jeden Agenten können zu einer nachhaltigen und effizienteren Lead-Generierung beitragen.
Q & A
Wie kann man die Qualität der Leads verbessern, auf die sich Agenten konzentrieren?
-Es gibt acht verschiedene Strategien, die im Skript erläutert werden, darunter die Verwendung von zwei Telefonnummern, sofortige Textnachrichten an den Agenten und den Interessenten, Transparenz in den Anzeigen und die Verwendung von mehr als 13 Lead-Feldern.
Was ist der Hauptgrund, warum Agenten Schwierigkeiten haben, Kontakt mit Leads aufzunehmen?
-Der Hauptproblem ist die Erreichbarkeit des Prospects. Zwei Telefonnummern und die Möglichkeit, den bevorzugten Kontaktweg anzugeben, haben die Kontaktraten erheblich verbessert.
Was ist der Vorteil des sofortigen Textings an den Agenten, wenn ein Lead generiert wird?
-Ein sofortiges Texting erhöht die Reaktionsgeschwindigkeit und sorgt dafür, dass der Agent sofort über den neuen Lead informiert wird, was die Chancen auf eine erfolgreiche Kommunikation erhöht.
Was ist das Ziel, wenn man den Interessenten sofort über den Agenten informiert, der ihn kontaktieren wird?
-Dies erhöht die Glaubwürdigkeit der Quelle, lässt den Interessenten wissen, wer ihn kontaktieren wird, und fördert die Einzigartigkeit des Kontakts mit dem zugewiesenen Agenten.
Warum senden die meisten Anbieter keine sofortigen Textnachrichten an die Leads?
-Weil die meisten Anbieter Leads durch einen Funnel schicken, der mehrere Agenten erreichen kann, wissen sie nicht, wer den Lead erhält und können daher den Interessenten nicht über den zuständigen Agenten informieren.
Was ist der Wert eines Fotos des Agents im Lead-Generierungsprozess?
-Ein Foto des Agents hilft, eine persönliche Verbindung herzustellen und die Transparenz zu erhöhen, was das Vertrauen des Interessenten stärkt.
Wie oft sollte der Name des Agents im Lead-Generierungsprozess erwähnt werden?
-Der Name des Agents sollte mindestens fünf Mal im gesamten Prozess erwähnt werden, um die Zuordnung und die Expertise des Agents zu betonen.
Was sind die Vorteile von 'Inbound Calls' im Kontext von Lead-Generierung?
-Inbound Calls erhöhen die Kontaktrate und zeigen, dass der Interessende aktiv ist und direkt mit dem Agenten sprechen möchte, was oft zu einer höheren Konversionsrate führt.
Was bedeuten 'Transparente Anzeigen' und warum sind sie wichtig?
-Transparente Anzeigen bieten klare und ehrliche Informationen über das Produkt oder die Dienstleistung, was das Vertrauen der Interessenten stärkt und die Qualität der Leads erhöht.
Was sind die zusätzlichen Vorteile der Verwendung von mehr als 13 Lead-Feldern?
-Mehrere Lead-Felder ermöglichen eine detailliertere Kenntnis des Interessenten, einschließlich persönlicher Informationen wie dem Lieblingshobby, was zur Personalisierung des Anspruchs und einer besseren Zielgruppe führen kann.
Outlines
😀 Verbesserte Lead-Qualität
Dieser Absatz beschäftigt sich mit der Verbesserung der Lead-Qualität in der Branche. Der Sprecher teilt, wie durch die Implementierung von acht verschiedenen Strategien die Leads revolutioniert wurden, die er und seine Firma nutzen. Er kündigt auch einen besonderen Bonus für die Zuhörer an, der am Ende des Skripts präsentiert wird. Zudem wird die neue Lead-Marke 'Kaboom Leads' vorgestellt, bei der diese Strategien erfolgreich umgesetzt wurden und für die viele positive Rückmeldungen erhalten wurden. Es geht um die Verbesserung der Kontaktraten und wie man mehr Verkäufe durchführt, was das allgemeine Geschäftserlebnis verbessert.
📞 Verbesserung der Kontaktraten
In diesem Absatz werden spezifische Strategien zur Steigerung der Kontaktraten erläutert. Der Sprecher betont die Wichtigkeit von zwei Telefonnummern, um eine bessere Erreichbarkeit der Leads zu gewährleisten. Er teilt auch, wie eine unverzügliche Textnachricht an den Agenten, sobald ein Lead eingeht, die Reaktionsgeschwindigkeit erhöht. Darüber hinaus wird die Idee einer unmittelbaren Textnachricht an den Interessenten eingeführt, die den Kontakt und die Glaubwürdigkeit des Vertriebs erhöht. Der Sprecher diskutiert auch die Herausforderungen, die andere Anbieter haben, diese Methoden zu implementieren, aufgrund von Compliance-Problemen und der bevorstehenden Einführung von 'One-to-One-Consent'-Regeln.
🖼️ Persönlichkeit und Transparenz in der Agenten-Darstellung
Der dritte Absatz konzentriert sich darauf, wie die persönliche Präsenz des Vertriebsmitarbeiters und die Transparenz in der Kommunikation die Führungsraten verbessern können. Der Sprecher empfiehlt, ein Bild des Vertriebsmitarbeiters und seinen Namen mehrmals in den Kampagnen zu verwenden, um eine Verbindung mit den Leads herzustellen. Er betont die Bedeutung von Transparenz in den Anzeigen und wie diese das Vertrauen und die Erfolgsquote steigern kann. Des Weiteren wird die Idee der 'Inbound Calls' gepriesen, bei der Leads dazu ermutigt werden, direkt mit dem Vertriebsmitarbeiter zu sprechen, was zu einer höheren Konversion führt.
Mindmap
Keywords
💡Leads
💡Kaboom Leads
💡Contact Rate
💡Agent
💡Transparenz
💡Verkäufe
💡Strategien
💡Inbound Calls
💡Compliance
💡Verkaufsförderung
💡Persönlichkeit
Highlights
Agents often struggle with the quality of leads they receive, and the speaker aims to address this issue.
Eight different strategies to improve lead quality are discussed.
Kaboom leads.com is introduced as a new lead brand that implements these strategies.
Positive feedback and success stories from agents using the new strategies are shared.
Contact rates have significantly improved with the new lead strategies.
Providing two phone numbers for leads is a game-changing strategy.
Sending an immediate text to the agent upon lead generation is crucial.
An immediate text to the prospect is sent, enhancing the lead's credibility and contact rate.
The importance of having a picture of the agent to build trust with leads is emphasized.
Mentioning the agent's name multiple times in the lead process is a key strategy.
Encouraging inbound calls from leads can significantly increase the response rate.
Transparent ads that clearly communicate the offer and the agent's role are effective.
The introduction of 13 plus lead fields, including hobbies, for more personalized lead information.
The bonus strategy of collecting detailed information like hobbies to improve lead quality.
A call to action for viewers to engage with the content by liking, sharing, and commenting.
An invitation to check out Kaboom leads.com for more information on improved lead strategies.
Transcripts
most agents absolutely hate their leads
one of the biggest questions I get is
Cody how can I improve the leads that
I'm getting I'm going to walk through
how we have improved and revolutionized
tons of leads that we are doing I'm
going to go through literally eight
different things that you can do I've
got a special bonus at the end for those
that stick around I'm going to
specifically share that will change the
way you see leads forever okay and now
before I go through these I'm also doing
this because we've rolled out our new
lead brand Kaboom leads.com we've
implemented these eight strategies in
our leads and we are getting so many
positive feedbacks are are any leads
perfect no right will somebody buy leads
and not make a sale sure however I've
gotten way more positive feedbacks and
screenshots and videos dude someone was
in our office this morning saying U
literally our the turning 65 leads you
have were the best ever seen contact
rates insane one guy sold seven out of
our our 20 uh term life leads another
guy sold his very first final expense
lead um overall we've also got another
guy that's doing our annuity leads that
is literally written millions in premium
already uh for annuities so when it
comes to like leads and appointments
these are some of the things we're doing
and I want to share these because
there's a lot of wins happening dude
when people start winning start having
fun I would agree that when you win you
have more fun fair well dude why don't
we help you win more so that you have
more fun because you got into this
career because you want to freaking make
it I'm going to help you make it okay I
am so here's what we're going to do okay
first two phone numbers the biggest
struggle with leads tell me if comments
if I'm wrong man the b or if I'm right
the biggest problem with leads is
getting a hold of the prospect I had
another agent that is working our leads
right now that just reported back to our
team and said that I got a hold of 19
out of my 20 leads had another one of my
buddies right that's working Nate that's
working our ilul leads he got a hold of
75 to 80% of his leads contact rates
went through the roof on these leads
there are and the vendors are like it's
interesting because I used to ask the
question and say well what can I do as a
vendor to help someone on the other end
of the phone answer
it well that was the wrong question
because when I asked that question there
there was nothing at the point I
couldn't Force the person in Wisconsin
to like pick up the phone right when
you're calling them however there are
things you can do to help the contact
rate there's a bunch of things and I'm
going to go through those right now okay
one is two phone numbers so we have we
have a with this we literally I'm giving
you all the secrets right now um that
have that have totally revolutionized we
were doing leads Kaboom leads.com okay
also I want to also with with Kaboom the
reason why we did that is it's CA and
then boom right which is I say my
initials are
CA right and I say boom all of the time
and so Kaboom leads okay really cool
place you can just you can see
everything there's ton of information on
there you can buy leads right from the
website crazy right two phone numbers
this is very important we have a we have
a um secondary phone number that we ask
right which is good just in case there's
a different number however we even put
what is your
preferred contact number I even put in
in the in the in the form I even put if
we can't reach you we can't help you
because if you can't reach them dude you
can't help them fair so two phone
numbers this has been revolutionary to
what we're doing if people are not doing
it then I'm telling you we've been we've
been implementing this strategy with all
of our Legion clients too it's working
this is a big one okay number one number
two is an immediate text to the agent
like it could hit your CRM or it can hit
the Google sheet right it could hit your
email but I don't have notifications on
for my sheets I don't have notifications
on for my email you can Emil right now
dude I ain't going to see it unless I
log in okay because I get 4,000
notifications a day Fair um the the the
CRM thing I'm not going to notice unless
I go in there you know what I mean or or
like I get an email maybe about it but
at the end of the day an immediate text
to the agent literally soon as they fill
it out boom your phone is buzzing right
there's a new life insurance lead right
or final expense lead or Medicare right
or we got some Spanish stuff right I has
been big Etc and so specifically this
strategy of texting the agent
immediately it's been a big help okay
number three is an immediate this one's
this one is mind mindblowing that I
didn't do this sooner and that other
people aren't doing this it you you know
why they're not doing it I'll explain it
too there's one reason why vendors do
not no other vendor other than me that I
know that actually does this and the big
reason why most of you don't know this
okay immediate text to the prospect we
actually say hey John
Doe you your life insurance
request has went
to Cody Askins has went to your agent
name right whatever your whatever your
name is right and he will be in touch
with you in the next 24 to 48 hours only
speak to him he's been assigned to help
you only speak to him right amazing text
and what's really cool about that is
there's a few things that's happening
one it UPS The credibility of the source
two it lets the prospect know who's
reaching out to them so that when you
say your name they've seen your name a
bunch right and we're texting the
prospect immediately when a lead comes
through here's why vendors don't do this
and it's going to be uncompliant in the
future I'm just telling you biggest
reason why why why vendors are not doing
this here's why they get a big X and
they don't do this here's why because
you've got this you've got this funnel
of leads okay here's how this works
leads are coming into the funnel from
all different places okay whatever
they're going through the
funnel and then they're deciding which
agent or multiple agents that get the
lead
okay it's instead the way our funnel
works is I build you a
ad I build you an ad a lead comes in and
it goes straight to you one lead One
agent FTC is talking about FCC all this
they're talking about the communication
they're talking about at the feds
they're talking about one: one consent
it's literally going to be rolled out in
August it's going to be implemented in
January of 2025 we build a new campaign
for every
agent other a other vendors I know big
ones man they're sh they have they have
a they have a couple of different ads
and then once it goes through the funnel
and they become a lead they're sending
it to different agents but they don't
know who's going to get the lead that's
why they cannot tell the prospect who
the agent is it will be un compliant
they ain't doing it we are doing it
because it also helps you do anyway we
can innovate this and freaking blow it
up that's what we're here to do okay
this has been ridiculous game Cher
ridiculous ask your vendor why they
can't do it ask your vendor why they
can't do it because they freaking can't
man because soon they're going to be un
compliant because they're trying to have
one funnel and then sharing all these
leads with people also dude it's it's
more efficient it's more cost effective
but dude I'm in I'm in the agent success
business I don't care if it's more
efficient like if we have to build more
or it costs more per lead I'm in the
agent success business and the agent
compliant business I've been sued enough
I'm done being sued okay it will happen
again yes right if Dylan could protect
me from it that'd be amazing it's going
to happen again don't do it but it's
going to I I ain't encouraging it but D
when you build a business that happens
but if we can avoid them by being
compliant why would you not number four
a picture of you as the agent dude you
can literally send in a a a portrait of
you right W with an 8% cap on okay you
know what I mean that's a terrible hat
okay however ever uh a picture of
you trying to draw what Dylan's got on
his head and that ain't it okay I'm just
going to tell you right however okay
that's all right that's okay let's leave
it however a picture of you helps so
much man it helps so much because they
can see you through the process it's
important is it the is it the like end
all be all know but it's important okay
so a picture of the agent when you're
going through Kaboom leads.com you can
actually go and put do you want a
picture yes and then you can physically
upload a photograph of you it's cool
okay it's cool next is mentioning your
name five plus times the agent through
the camp through the ad the lead form
the thank you page and not even
including the text that we do which is
gangster by the way okay we mention your
name is the agent five plus times and we
tell the prospect here's who you've been
assigned to here's who's going to help
you here's who the expert is here's the
only person you should talk to right
which has been big and then we tell him
hey if you want to skip the line and
call John Doe right now click below and
call John to speak with him and then
we're encouraging inbound calls one of
our agents agencies um Steven my buddy
Steven Robinson he got seven inbound
calls seven inbound calls out of his
first 17 turning 65 Medicare leads dude
that's insane that's a really high most
people are getting like a I would say
the average is like one and eight that's
a lot better than one in a okay which is
cool okay so number six inbound calls
that's where the we're encouraging them
to call you after they fill out the form
incredible number seven transparent ads
okay transparent ads is a big one
because there's so many ways to get
around this thing like for our term like
our life insurance our term life it
literally says that there are life
insurance
plans that are meant for income
replacement for parents it's it's a it's
a niche right and and it's it's
something that is crushing it for us
right now when it comes to life life
insurance we have different tons of
different type we have like 15 16
different options we even help with
recruiting licensed Medicare licensed
life unlicensed like we are doing a lot
of these different things but
transparent ads are important because I
feel like your industry is always trying
to trick or get one over on somebody you
know or or do this or do that
transparent ads is very important I'm
not playing the trickery game you know
what I mean like I want to help someone
win that's it I don't want a trick okay
you don't need a trick to win by the way
you you don't need the super secret
trick you just need to do the right
thing okay honestly like when I'm when
I'm more transparent and I just I'm just
honest and vulnerable my marketing
actually does well dude why do you think
why do you think we built a b bigger
brand than most people in the industry
and and we've done really well with the
brand it's because Dylan and I and the
team are actually just telling you what
you need to know versus like hiding
stuff behind the curtain dude people
resonate with my personality because I I
just share and I can't help it so if you
don't want me you don't if you want
don't want somebody to know something
there's a secret don't tell me okay
number
seven number eight is the bonus here's
the bonus we have
13
plus
lead
Fields 13 plus for every single one of
these term life has 14 ilul has
14 um mortgage protection which we just
rolled out on Monday has 14 as well
right a bunch of really cool um there's
a bonus one right the extra Fields a big
field for us most people don't like this
because it makes the lead cost go up but
adding favorite hobby still works man it
still works and we're getting a lot of
success by feeding you their favorite
hobby right that's been really cool so
when I think through all these fields
right I'm actually going to pull up a
sheet for from one of our clients right
now I'm going to I'm not going to give
you like all the details but I'm going
to give you some of them why because
it's like you know what it's it's
important because at the end of the day
these are the things that are working
like we just had a lead come in today is
uh it's 12:46 p.m. at time we're
recording this on the 9th this came in
at 12:22 so 24 minutes ago Joanne is the
name we've got her last name this was
for an agent final expense last name
email I'm looking at their sheet right
now phone number street address city
state ZIP code date of birth preferred
contact number and the preferred contact
number is different than the main phone
number that's cool uh what also the uh
what they're going to use the service
the type this this service for cremation
burial Etc um beneficiary who's the
benefit going to go to dude that's great
um and it literally there people are
putting names like I wanted to go to
Trina I wanted to go to Charles like I
want to go to Ashley Lee like how cool
is that and then also favorite hobby
literally final expense 13 fields and so
we're we're constantly looking for ways
to improve what we're doing you can go
to Kaboom leads.com to learn more about
how we've improved leads for you and how
you should be using this to improve
leads for you as well if you enjoyed
this video give it a like share with
somebody else dude there's so many
people that need to see this freaking
share this thing leave a comment and say
bro best video ever if you enjoyed it or
if there's other content you would like
us to shoot let us know and we will get
back in the lab and do it again either
way we'll see you at Kaboom L hey you
enjoyed this I got another one you're
going to love it's right there click on
it see you in there I'm so excited for
today today's CA Power Player podcast
I'm your host Cody Askins we got a
special guest he is back on the
channel talking about how to sell life
insurance from home here's what here's
what I love about this person I'm
telling you this will be the one of the
best
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