i tried becoming a UGC creator in a week

The video follows the journey of an individual who challenges themselves to become a User Generated Content (UGC) creator within a week. Despite initial skepticism about the ease of entering the field, they are inspired by the abundance of how-to content online. The video is a first-hand account of the process involved in becoming a UGC creator, from researching the industry and understanding rates to building a portfolio and creating sample content. The creator emphasizes the importance of showcasing a variety of content types and using platforms like Skers and Tribe to connect with brands. The narrative concludes with the individual successfully securing their first UGC deal, offering encouragement to others interested in UGC creation. The summary serves as both a testament to the accessibility of UGC as a career path and a practical guide for aspiring creators.

Takeaways

• 🎯 **Set a Goal**: The creator aimed to secure their first user-generated content (UGC) deal within a week.
• 🤔 **Research is Key**: Before starting, it's important to research how UGC works, including portfolio content and rates.
• 📈 **Understand the Market**: Knowing the different types of usage rights and how much to charge is crucial for freelance content creators.
• 💼 **Portfolio Building**: A strong portfolio showcasing various types of content is essential for attracting brands.
• 🎥 **Content Creation**: The creator planned to make fake ads and high-quality photos to fill their portfolio initially.
• 🎨 **Graphic Design Skills**: Having an interest in graphic design can be beneficial when creating the visual aspects of a portfolio.
• 📝 **Contracts and Legalities**: Understanding the legal aspects of contracts is vital for protecting one's work and earnings.
• 📱 **Leverage Technology**: Utilizing apps and online platforms can streamline the process of applying for brand deals.
• 📹 **Editing Skills**: Basic video editing skills, such as cutting on action and straightening shots, can enhance the quality of content.
• 📚 **Continuous Learning**: The creator learned to include voiceovers and unboxing videos in their portfolio to appeal to a broader range of brands.
• 🌟 **Accessibility**: UGC creation is accessible to many, especially with the prevalence of smartphones and social media platforms.

Q & A

What does UGC stand for and what is its role in advertising?

UGC stands for User Generated Content. It involves brands collaborating with content creators to produce promotional videos or other content for the brands' advertising campaigns, as opposed to the creators posting about the product on their own pages.

How did the content creator become interested in pursuing a career as a UGC creator?

The content creator became interested in UGC after their Instagram and TikTok feeds were flooded with content about how to start UGC and the earnings potential of UGC creators.

What is the first step the creator took towards becoming a UGC creator?

The first step the creator took was to research more about UGC, including looking into other people's portfolios, understanding the type of content required, and learning about rates and usage rights.

What are some of the types of content that should be included in a UGC creator's portfolio?

A UGC creator's portfolio should include a variety of content types, such as voice-over videos, unboxing videos, casual videos, and professionally shot content. It's important to show contrast and versatility in the portfolio.

How did the creator approach the task of building a portfolio without prior UGC content?

The creator decided to create some fake ads or content to showcase their capabilities. They also planned to include high-quality photos and professional-looking advertisements in their portfolio.

What are some of the platforms or apps that the creator used to connect with brands for UGC opportunities?

The creator used apps like Skers and Tribe to create accounts, link their social media accounts, and apply for UGC opportunities that the apps have listed.

What was the creator's strategy for making their content more appealing to brands?

The creator focused on creating high-quality, professional-looking content, using their film degree and skills in color grading to produce advertisements that have a cinematic look and feel.

How did the creator ensure their portfolio was visually appealing and professional?

The creator used their skills in graphic design to create a clean and aesthetically pleasing website for their portfolio, ensuring it had a professional look and was easy to navigate.

What was the outcome of the creator's one-week challenge to secure a UGC deal?

The creator was successful in securing a UGC deal within the week and was later accepted for additional campaigns, proving that UGC can be an accessible career path for content creators.

What advice does the creator give to others who are interested in starting a UGC career?

The creator advises others to start immediately, to stop making excuses, and to begin creating content, reaching out to brands, and using apps that connect creators with UGC opportunities.

What is the significance of the creator's experience in demonstrating the accessibility of UGC as a career option?

The creator's experience shows that with the right approach, including research, content creation, and leveraging the right platforms, it is possible for individuals to break into UGC and potentially build it into a full-time career.

Outlines

00:00

🚀 Starting a User Generated Content (UGC) Career

The speaker expresses their initial skepticism about becoming a UGC creator within a week, but after being bombarded with UGC-related content, they become convinced that they can succeed. They explain that UGC involves brands collaborating with creators to promote products through videos in the brand's campaigns. The speaker outlines the steps they must take before applying for brand deals, which include researching the field, understanding rates and contracts, and building a portfolio. The importance of showcasing a variety of content in the portfolio is emphasized, and the speaker shares their excitement about creating graphics for their portfolio and researching brands that accept UGC creators.

05:01

🎥 Creating and Editing UGC Content

The speaker shares their process of creating a high-quality photo concept for their portfolio, discussing the importance of including different types of content such as voiceovers, unboxing videos, and casual videos. They detail their approach to editing a video, including tips on cutting on action for better pacing and engagement in short-form videos. The speaker also talks about adding subtitles for clarity. They then describe the process of building a portfolio website, emphasizing the need for a clean aesthetic and functional navigation. The speaker also discusses using apps to connect with brands for UGC opportunities and shares their excitement about being accepted for a campaign and receiving their first product. They conclude by encouraging others to start creating UGC content and provide a summary of their experience and the potential for a sustainable career in UGC.

Keywords

UGC Creator

UGC stands for 'User Generated Content'. A UGC Creator is an individual who produces content that promotes brands' products, often in the form of videos or social media posts. In the video, the speaker aims to become a UGC Creator within a week, showcasing the process of creating content for brands and the steps involved in securing brand deals.

Instagram

Instagram is a popular social media platform where users can share photos and videos. It is mentioned in the video as one of the platforms where the speaker has been exposed to UGC content and where they plan to potentially showcase their UGC creations.

TikTok

TikTok is another social media platform known for its short-form videos. The speaker mentions that their TikTok feed has been flooded with UGC-related content, which inspired them to try becoming a UGC Creator.

Brand Deals

A brand deal refers to an agreement between a content creator and a brand where the creator promotes the brand's products in exchange for compensation. The video's central goal is for the speaker to secure their first UGC brand deal within a week.

Portfolio

A portfolio is a collection of a creator's work that showcases their skills and previous projects. In the context of the video, building a portfolio is a crucial step for the speaker to present to brands as part of their pitch as a UGC Creator.

Freelancing

Freelancing is a type of work where a person is self-employed and is not committed to a particular employer long-term. The speaker mentions that UGC creation is a lot like freelancing, which involves understanding rates, contracts, and the legal aspects of being self-employed.

Usage Rights

Usage rights refer to the permissions granted to a brand to use the content created by the UGC Creator. The speaker emphasizes the importance of understanding different types of usage rights and how much they should be compensated for their work.

Graphic Design

Graphic design involves visual communication and the art of creating images with text or shapes. The speaker expresses excitement about creating the graphics for their portfolio, indicating that they have an interest in or skill for graphic design.

Unboxing Videos

Unboxing videos are a type of content where creators film themselves opening and reviewing a product. The speaker mentions that they already have some unboxing videos, which can be included in their portfolio to demonstrate their ability to create engaging content.

Professional Adverts

Professional adverts are high-quality promotional videos created to market a product or service. The speaker plans to record a professional type of advert to add to their portfolio, showcasing their capability to produce content with a cinematic look.

Social Media Content Creation

This refers to the process of creating and sharing content on social media platforms. The video's theme revolves around social media content creation, specifically focusing on UGC and how to transition into a career in this field.

Highlights

The speaker attempted to become a UGC (User Generated Content) creator within a week, despite initial skepticism.

The speaker's social media feeds were flooded with UGC content, which inspired the challenge.

UGC involves brands collaborating with creators to produce promotional content for advertising campaigns.

Creators pitch to brands with their portfolios, showcasing their work and capabilities.

The speaker felt overwhelmed by the amount of information and the freelance nature of UGC work.

Researching other portfolios and understanding rates and usage rights is crucial before applying to brands.

The speaker plans to create fake ads or content to build a portfolio due to a lack of existing UGC work.

Graphic design is a significant part of creating an appealing portfolio.

Different types of content, such as voiceovers and unboxing videos, should be included in a UGC portfolio.

The speaker emphasizes the importance of having a contrast between professional and casual content.

The process of creating a high-quality photo concept for the portfolio is discussed.

Basic editing techniques, such as cutting on action and straightening crooked shots, are shared.

The speaker successfully created and edited a professional-looking advertisement for their portfolio.

Building a portfolio website or PDF is a common practice for showcasing UGC work.

The speaker used apps like Skers and Tribe to find and apply for brand opportunities.

The speaker was accepted for a campaign and received their product to create an ad, achieving their goal.

Despite the challenge taking slightly longer than a week, the speaker concluded that UGC is accessible for anyone with a phone.

UGC is not a sustainable career immediately but can be built up to become a full-time job for passionate creators.

The speaker encourages others to start creating content and reach out to brands to begin their UGC journey.