URL to UGC✨ Instantly generate UGC content with a URL

In this informative webinar, Sean Williams, a UGC coach, and Nick, a partnership and growth manager, discuss the concept of User Generated Content (UGC) and its significance for brands. Sean shares his expertise in creating content for over 250 brands and coaching major companies like Walmart and Purex. They introduce a new feature called 'URL to UGC,' which streamlines the process of creating UGC by generating content from a product URL. The webinar explores the challenges faced by small UGC creators and enterprise customers in post-production editing and presents a solution that reduces the time spent on creating a 30-second video from hours to minutes. The presenters also delve into strategies for new UGC creators to get started, emphasizing the importance of understanding the brand's goals and leveraging AI-generated scripts. They demonstrate the ease of creating UGC videos using the Haen platform, showcasing its ability to produce content in multiple languages and customize avatars for a global audience. The session concludes with a Q&A, offering insights and advice for leveraging UGC to grow brands and accounts across various social media channels.

Takeaways

• 🎓 **UGC Definition**: User Generated Content (UGC) refers to content created by users for brands, which brands then post on their own social media channels.
• 🚀 **Expertise Sharing**: Sean Williams, a UGC coach and creator, has worked with over 250 brands and shared his insights on leveraging UGC for brand growth.
• 🤝 **Collaboration**: The webinar highlighted the importance of partnerships and growth through client relationships, with Nick overseeing these aspects for Haen.
• 🌐 **Global Participation**: The webinar had a global audience, emphasizing the international reach and interest in UGC content creation.
• 📈 **Content Creation Efficiency**: A new feature called 'URL to UGC' was introduced to help UGC creators work more efficiently, particularly in post-production editing.
• ⏱️ **Time Investment**: Creating UGC videos traditionally takes about three to four hours, but with Haen's technology, it can be reduced to as quick as five minutes.
• 📱 **Technology Utilization**: The use of smartphones, editing apps like CapCut, microphones, and lighting are essential tools in the UGC creator's arsenal.
• 🌟 **Brand Engagement**: UGC creators often start by creating content and tagging brands to gain attention and potentially form partnerships.
• 📊 **Analytics and Feedback**: The webinar discussed the importance of using data analytics to understand what resonates with audiences and the value of feedback for improving products.
• 💡 **Creative Process**: AI-generated scripts are now available to assist creators, although human creativity and understanding of brand intentions remain crucial.
• 🌟 **Platform Preferences**: TikTok was highlighted as a prime platform for new UGC creators to start and gain traction.

Q & A

What does UGC stand for and how is it different from influencer marketing?

UGC stands for User Generated Content. Unlike influencer marketing where brands hire content creators to post on their own social media platforms, UGC involves hiring creators to produce content that the brand then posts on its own social media pages.

What are some ways UGC creators can find work or get discovered by brands?

UGC creators can find work by reaching out to brands through social media, email, or LinkedIn. More experienced creators may also be discovered by brands through the content they showcase on their own social channels.

How can someone get started with creating UGC content?

New UGC creators often start by creating content on platforms like TikTok or Instagram and then look for ways to monetize their content. They can learn how to be UGC creators through videos on YouTube or TikTok, or even through coaches and online resources.

What is the URL to UGC feature and how does it help UGC creators?

The URL to UGC feature is a new tool that allows UGC creators to generate content more efficiently by using a URL from a product page. It helps with post-production editing by automating the process of creating a video, saving time and effort.

How long does it typically take to create a UGC video?

For an experienced creator, a UGC video might take about three hours to create, including gathering footage, voiceover work, and editing. However, with the URL to UGC feature, the process can be reduced to as little as five minutes.

What are some tips for choosing the right content and style for a UGC video?

When choosing content and style for a UGC video, it's important to tap into the emotions of the viewer to create a connection with the product. This might involve selecting relatable images and videos, and using an organic approach to content creation.

How does the URL to UGC feature handle language options for videos?

The URL to UGC feature does not limit the language of the videos. It offers many different language options, allowing creators to produce content in various languages, which can be beneficial for reaching a global audience.

What is the process for creating a UGC video using the URL to UGC feature?

The process involves copying the URL of a product, pasting it into the URL to UGC interface, selecting a product name and description, uploading a logo, choosing media like images and videos, selecting a target audience, choosing a video language, generating an AI script, selecting a template, and finally submitting the video for generation.

How can UGC creators leverage AI scripts to create content?

AI scripts provide a starting point for UGC creators, saving time and effort in scriptwriting. Creators can edit and tweak the AI-generated scripts to better meet the brand's intentions and the content's goals.

What are some best practices for selecting avatars and templates for UGC videos?

When selecting avatars and templates, it's important to consider the style and tone that best fits the product and the target audience. Different avatars and templates can evoke different emotions and responses, so choosing the right combination can enhance the video's effectiveness.

How can UGC creators provide feedback to improve the URL to UGC feature?

UGC creators can provide feedback by using the feature, noting any challenges or areas for improvement, and sharing their experiences. This feedback can then be used by the developers to enhance the tool and make it more user-friendly and effective.

Outlines

00:00

😀 Introduction to the Webinar and Guest

The webinar begins with a greeting and an introduction to the topic, which is exciting for the host, Nick. Sean Williams is introduced as a guest, a UGC coach and creator who has worked with over 250 brands. He expresses enthusiasm about the technology and potential of the platform being discussed, Haen, and its impact on the UGC space. Nick also mentions a previous collaborator, Nikki, who is currently on a different project but will return for future webinars. The audience is encouraged to stay tuned for a chance to receive five free credits on the Haen platform.

05:00

📈 Understanding User Generated Content (UGC)

Sean explains that UGC stands for User Generated Content, which involves brands hiring creators to produce content that the brand then posts on their own social media pages. This is different from influencer marketing where brands hire creators to post on their personal platforms. UGC is typically less expensive and allows brands to share content on their own accounts. Sean also discusses how new creators can get started, suggesting they create content on platforms like TikTok or Instagram and then look for ways to monetize it. He also talks about the different avenues through which UGC creators can find work, including reaching out to brands and being discovered through their own social channels.

10:03

🎥 Showcasing UGC Content Creation Process

Sean shares an example of a UGC video for a mileage expense tracking app called Mile IQ. He discusses the time and tools involved in creating such a video, including the use of a phone, editing software, a microphone, and lighting. He also touches on the process of creating a script and the importance of appealing to the viewer's emotions to drive engagement and sales. The discussion then shifts to showcasing a video created with Haen technology, which features an avatar and mixed in footage of a product.

15:04

🚀 Demo of Haen's URL to UGC Feature

Nick and Sean demonstrate Haen's new feature that allows creators to generate UGC videos by uploading a product URL. They show how the system pulls product information, including the name and description, to create a script for the video. The process involves selecting media, choosing a target audience, and selecting a language for the video. The feature is designed to be quick and efficient, allowing creators to produce videos with minimal effort.

20:04

🌐 Discussing the Power of Language Options in Haen

The webinar highlights the capability of Haen's platform to produce content in multiple languages, which is crucial for reaching a global audience. Sean emphasizes the importance of understanding the target audience and the potential for dropshipping businesses to utilize the platform for content creation in various languages. The discussion also covers the possibility of creating content for different social media channels and the potential for A/B testing different video versions to determine which performs better.

25:04

🔍 Choosing the Right Social Media Platform for UGC

Sean suggests that TikTok is the best platform for new creators to start with UGC, due to its popularity and the ability to gain traction quickly. He also mentions the potential for being discovered by brands on other platforms like LinkedIn and Twitter. The conversation then returns to a technical issue with the live demonstration, where the process of generating a script takes longer than expected. Despite the delay, the presenters remain committed to showing the process and improving the technology based on feedback.

30:07

🎉 Conclusion and Final Thoughts

The webinar concludes with a thank you to Sean and the audience for their participation. The presenters reiterate the importance of feedback for improving the Haen platform and offer five free credits for participants to try out the technology. They also mention that Nikki will return for the next webinar and encourage the audience to stay tuned for future topics. The final message is one of anticipation for the next set of features to be introduced by Haen, specifically the avatar and motion technology.

Keywords

UGC

UGC stands for User Generated Content. It refers to content that is created by users, rather than professional content creators. In the context of the video, UGC is content that a brand hires a creator to produce, which the brand then posts on its own social media platforms. It is a cost-effective way for brands to acquire content that resonates with their audience.

Webinar

A webinar is an online seminar or presentation that is conducted over the internet. In the script, the webinar is a platform where the topic of UGC is being discussed, and it serves as an interactive way for participants to learn about UGC and the new 'URL to UGC' feature.

Influencer

An influencer is an individual who has the ability to affect the opinions, attitudes, or behaviors of a group by leveraging their social media presence. The video distinguishes between influencer marketing, where the influencer posts content on their own channels, and UGC, where the content is created for the brand to post.

Brand Partnership

A brand partnership is a business relationship where two or more brands collaborate to achieve a common goal. In the context of the video, a brand partnership involves working with UGC creators to produce content that the brand can use on its social media channels to engage its audience.

Social Media Platforms

Social media platforms are online services that allow users to create and share content or participate in social networking. The video discusses the importance of understanding which social media platforms are best suited for UGC content to reach the desired audience.

Content Monetization

Content monetization is the process of generating revenue from digital content. In the script, UGC creators look for ways to monetize their content creation skills by working with brands to produce content that the brands can use for their marketing efforts.

Post-Production Editing

Post-production editing involves editing raw footage or content after it has been recorded. The video script discusses the challenges of post-production editing for UGC creators, including selecting the right tools and managing the process to create polished videos.

Amazon

Amazon is an e-commerce platform that is mentioned in the script as a source for finding products to create UGC videos about. The video discusses the process of using Amazon product links to generate UGC content through the 'URL to UGC' feature.

Avatar

In the context of the video, an avatar refers to a digital representation or character that can be used in UGC videos. The script discusses the use of avatars in UGC content creation, particularly in relation to the technology provided by the platform Haen.

Drop Shipping

Drop shipping is a retail fulfillment method where a store does not keep the products it sells in stock. Instead, when a store sells a product using 'drop shipping,' it purchases the item from a third party and has it shipped directly to the customer. The video mentions that the 'URL to UGC' feature can be beneficial for drop shippers to create content for their e-commerce businesses.

A/B Testing

A/B testing is a method of comparing two versions of a variable to determine which one performs better. In the script, A/B testing is suggested as a strategy for UGC creators to test different versions of their videos to see which resonates more with the audience.

Highlights

Sean Williams, a UGC coach and creator, shares insights on user-generated content (UGC) creation for brands.

UGC is content created by a hired creator that the brand will post on their own social media platforms.

UGC can be more cost-effective compared to influencer content and is a great way for brands to obtain shareable content.

Nick discusses the new 'URL to UGC' feature, which streamlines the post-production editing process for UGC creators.

The webinar offers five free credits for participants to use on the Haen platform.

UGC creators can find work by reaching out to brands, leveraging social media, and showcasing their content.

Sean suggests starting with content creation on platforms like TikTok or Instagram and then looking to monetize.

UGC creators can tag brands in their content on social media to attract attention and potential partnerships.

The 'URL to UGC' feature allows creators to generate UGC content by uploading product URLs from sites like Amazon.

The Haen platform uses AI to script and edit videos, significantly reducing the time it takes to produce UGC.

The webinar demonstrates how to use the Haen interface to create UGC videos with various templates and avatars.

UGC creators can select from different avatars and templates to match the style and message of their content.

The Haen platform provides a preview function for creators to review the lip-sync and transitions of their UGC videos.

The webinar highlights the importance of understanding the brand's intentions to create effective UGC content.

A/B testing is encouraged to determine which video styles and scripts resonate most with the target audience.

TikTok is identified as the best platform for new UGC creators to start and gain traction.

The Haen platform is designed to be user-friendly, allowing creators to produce professional-looking UGC with ease.

The webinar concludes with a call to action for participants to try the Haen platform and provide feedback for future improvements.