How To Run Snapchat Ads (Step by Step Tutorial 2024)

Summary

In this tutorial, Josh guides viewers through setting up their first Snapchat ad campaign. He covers creating an account, choosing objectives, setting budgets, and targeting demographics. Josh also explains the importance of a compelling ad with the right dimensions and encoding, and how to leverage Snapchat's unique features like lenses and filters for enhanced engagement. The video concludes with tips on managing campaigns and analyzing performance, providing a comprehensive introduction to advertising on Snapchat.

Takeaways

• 📚 The tutorial provides a comprehensive guide on using Snapchat Ads Manager for beginners.
• 🛫 It walks through the initial setup process, including entering business details and understanding the platform's interface.
• 💰 Snapchat offers ad credits for new users, incentivizing spending with a bonus credit system.
• 🎯 The importance of campaign objectives is highlighted, as they determine how ads are displayed and targeted to users.
• 📅 The script explains how to set up ad campaigns with specific start and end dates, as well as daily and lifetime spend caps.
• 🔍 The process of creating ad sets within a campaign is detailed, including budgeting and scheduling for different ad types.
• 📈 Auto bid is recommended for beginners, but advanced users can opt for Target cost and Max bid strategies.
• 📍 Placements and locations are crucial for ad targeting, with options for automatic placement or customizing ad visibility areas.
• 👥 Audience targeting is discussed, including demographic targeting and the use of predefined or custom audiences.
• 📱 The script touches on device targeting, ensuring ads are seen on appropriate operating systems and connection types.
• 📝 The tutorial covers the creative process of designing ads, including video and image specifications, and the use of templates.
• 🔗 The importance of setting up a business address and payment method for billing and ad campaign activation is emphasized.

Q & A

What is the purpose of the tutorial presented by Josh?

The purpose of the tutorial is to provide a comprehensive overview on how to use the Snapchat Ads Manager platform, covering everything needed to start with a first Snapchat campaign.

What is the minimum daily spending requirement on Snapchat Ads?

The minimum daily spending requirement on Snapchat Ads is $20.

What are the two options for creating ads in Snapchat mentioned in the tutorial?

The two options for creating ads in Snapchat are a simplified version and a more advanced version.

What is the importance of setting a clear objective for a Snapchat ad campaign?

Setting a clear objective is crucial as it determines how Snapchat will distribute the ads and who will see them, based on the desired outcome of the campaign.

What is a split test in the context of ad campaigns?

A split test is a method of showing two slightly different versions of an ad to see which one resonates more with the audience, allowing for better ad performance.

Why is it recommended to use 'Auto bid' for beginners on Snapchat Ads?

Auto bid is recommended for beginners because it makes the best effort to spend the budget effectively, simplifying the ad management process for those new to the platform.

What does 'automatic placement' mean in Snapchat Ads?

Automatic placement allows Snapchat to decide where to place the ads, which is beneficial for beginners or those who prefer not to manage ad placements manually.

What is the recommended video dimension for Snapchat ads?

The recommended video dimension for Snapchat ads is 1080 pixels in width by 1920 pixels in height, maintaining a 9:16 aspect ratio.

What is the significance of posting ads to a public profile on Snapchat?

Posting ads to a public profile increases organic reach, allowing brands to connect with users beyond just the paid ad exposure.

Why is it important to have a specific person in mind when setting up ads?

Having a specific person in mind helps in targeting the right audience, ensuring that the ad campaign is effective and not wasted on irrelevant viewers.

What are some of the predefined audience categories available in Snapchat Ads?

Some predefined audience categories include crypto enthusiasts, gamers, sneaker heads, and fans of specific genres like crime and mystery.

What is the recommended encoding format for video ads on Snapchat?

The recommended encoding format for video ads on Snapchat is H.264.

What is the maximum length for a video ad on Snapchat?

The maximum length for a video ad on Snapchat is 3 minutes.

What is the role of 'Snap pixel' and 'Snap app ID' in tracking analytics on Snapchat Ads?

Snap pixel and Snap app ID are advanced tracking features used for analyzing the performance and user interactions with ads on Snapchat, though the specifics were not detailed in the script.

How can one increase the reach of their brand on Snapchat aside from running ads?

One can increase brand reach on Snapchat by posting content on their public profile and creating engaging stories, which can also be shared by users.

What are some of the features available in the 'Creative' tab of Snapchat Ads Manager?

The 'Creative' tab includes options for creating videos, images, lenses, and filters, which are valuable tools for enhancing ad campaigns on Snapchat.