7 Things to Remove From Your Website Immediately
Summary
TLDRThis video script offers expert advice for boosting website effectiveness in converting visitors into clients. It suggests removing confusing color schemes, complicated menus, self-indulgent wording, traditional contact forms, distracting social media links, and inauthentic stock photos. Instead, it recommends streamlined navigation, clear communication, direct booking tools, and genuine imagery to enhance credibility and guide visitors toward becoming paying customers. The script also teases a master class video for a comprehensive blueprint on optimizing service business websites.
Takeaways
- 🌈 Remove confusing color schemes to improve site credibility and ensure a professional appearance.
- 🧭 Simplify your website's menu to five items to guide visitors clearly and avoid overwhelming them with choices.
- 🗣️ Use selfless language that focuses on the visitor's needs rather than self-promotion to build trust and engagement.
- 📚 Keep the language simple and relatable, avoiding jargon and complex terms to ensure accessibility and understanding.
- 📝 Replace traditional contact forms with direct calendar booking tools for a seamless and clear booking process.
- 🚫 Eliminate social media buttons and feeds from your website to prevent visitors from leaving your sales funnel prematurely.
- 🎨 Avoid using overly posed or generic stock photos that can detract from the authenticity of your business.
- 🖼️ Opt for natural and high-quality images that reflect the genuine experience of working with your business.
- 👥 Remove detailed team bios and social media links to keep the focus on the business and not divert potential clients.
- 👋 Include a simple group photo on the 'About Us' page to show the real people behind the business without oversharing.
- 📈 The script offers a blueprint for converting first-time visitors into leads and clients through an on-demand video training.
Q & A
What is the primary issue with websites that fail to generate leads or attract paying clients?
-The primary issue is not that they need to add more elements, but rather they need to remove confusing and off-putting elements that distract visitors from the intended actions.
Why should a website's color scheme be reconsidered according to the transcript?
-A color scheme that is too vibrant, uses too many colors, or is improperly coordinated can make a website look amateurish and detract from the site's credibility.
What is the recommended approach for using color on a website?
-Colors should be used subtly, primarily for accents like buttons, headlines, and icons, against a more neutral background to guide visitors without overwhelming them.
Why is a complicated menu considered detrimental to a website's effectiveness?
-A complicated menu can confuse visitors and make it difficult for them to find the information they need, potentially leading them to leave the site without taking the desired action.
What is the suggested number of menu items for optimal navigation?
-The magic number for menu items is five, which helps to cut through the clutter and provide a clear path for visitors.
What should be the focus of a website's written content according to the transcript?
-The content should focus on the visitor, addressing their challenges and how the business can help solve them, rather than self-indulgent wording or corporate jargon.
Why is using easily understandable language recommended for a website?
-Using simple language helps the audience understand that the business is an expert in their field without making them feel confused or overwhelmed by complex terminology.
What is the issue with traditional contact forms on websites?
-Traditional contact forms can be vague about what happens after submission, creating uncertainty which may deter potential clients from taking the next step.
What alternative to traditional contact forms is suggested in the transcript?
-A direct calendar booking tool like Calendly is suggested, allowing visitors to see available times and book appointments without back-and-forth communication.
Why should social media buttons and feeds be removed from a website according to the transcript?
-Including social media buttons and feeds can distract visitors and encourage them to leave the site, moving backward in the sales funnel rather than progressing towards a conversion.
What is the problem with using overly posed or exaggerated stock photos on a website?
-Such stock photos can make a site feel staged and disconnected from the actual experience of working with the business, potentially leading to a loss of authenticity and trust.
What should be done with the 'About Us' page to avoid using misleading stock photos?
-Instead of using stock photos that might be mistaken for the actual team, a genuine group shot should be used to show real people behind the business, fostering trust and authenticity.
Why should detailed team bios be removed from a website?
-While it's good to celebrate the team, detailed bios can distract potential clients from the main path you want them to follow, leading them away from the conversion process.
What is the final call to action offered in the transcript?
-The transcript offers a master class video training that provides a blueprint for converting first-time visitors into leads and paying clients, encouraging the viewer to click and learn more.
Outlines
🎨 Streamlining Website Aesthetics
The first paragraph emphasizes the importance of simplifying a website's color scheme to enhance its professionalism and appeal. It suggests that overly complex color choices can confuse and deter visitors, potentially affecting the site's credibility. The speaker advises using a limited color palette for accentuation rather than domination, recommending the use of colors in buttons, headlines, and icons against neutral backgrounds to guide visitors and highlight important elements like calls to action and testimonials.
🗺️ Simplifying Navigation for Clarity
The second paragraph focuses on the necessity of a clear and straightforward website navigation to prevent visitors from feeling lost. It argues that a cluttered menu with too many options can confuse users and detract from the site's purpose. The speaker suggests that five menu items is an ideal number to maintain simplicity and provide a clear path for visitors. Additionally, the paragraph advises removing non-essential pages from the main navigation and placing them in the footer to maintain a clean and focused user experience.
📝 Refining Content for Relatability
This paragraph discusses the pitfalls of self-indulgent wording and corporate jargon in website content. It stresses the importance of making the visitor the hero of the narrative by addressing their challenges and offering solutions. The speaker recommends using simple language that is easily understandable, akin to explaining to an eighth grader, to connect with the audience and establish expertise without alienating them with complex terminology.
🤝 Enhancing User Engagement with Direct Booking
The speaker addresses the traditional contact form's shortcomings, such as vagueness about the follow-up process, which can deter potential clients. They suggest replacing it with a direct calendar booking tool like Calendly, which allows visitors to see available times and book appointments seamlessly. This approach eliminates back-and-forth communication and provides clarity, making it more likely for visitors to take the next step in engaging with the business.
🚫 Minimizing Distractions with Social Media
This paragraph argues against the inclusion of prominent social media buttons or feeds on a business website. The speaker believes that such elements can distract visitors from the sales journey by encouraging them to leave the site and return to social media platforms. The focus should be on keeping visitors engaged with the content and moving them towards a decision, rather than gaining a new social media follower at the expense of a potential customer.
🎭 Authenticity Over Exaggerated Stock Photos
The speaker criticizes the use of overly posed and exaggerated stock photos on websites, which can make a site feel staged and disconnected from the actual customer experience. They advise against using such images that might make visitors question the authenticity of the business. Instead, they recommend using natural-looking images that capture the essence of working with the business or creating AI-generated images that don't appear stock. The paragraph also emphasizes the importance of real locations in images to add a layer of authenticity.
👥 Humanizing the Business Without Oversharing
The final paragraph discusses the balance between humanizing a business and oversharing on the 'About Us' page. The speaker advises against using team bios that delve into personal details, as they can distract potential clients. Instead, they suggest a simple group photo to show the real people behind the business without leading visitors off the desired path. The paragraph also touches on the importance of not using stock photos to represent the team, as it can diminish trust.
Mindmap
Keywords
💡Leads
💡Credibility
💡Color Scheme
💡Call to Action (CTA)
💡Complicated Menu
💡Self-Indulgent Wording
💡Corporate Jargon
💡Contact Us Form
💡Social Media
💡Stock Photos
💡Authenticity
💡Team Bios
Highlights
The importance of decluttering a website to improve lead generation and client acquisition.
Eliminating confusing color schemes that can undermine the credibility of a business.
The recommendation to use a limited color palette for accents rather than overwhelming the visitor.
The significance of a clear website navigation with a maximum of five menu items to reduce clutter.
The need to remove self-indulgent wording and focus on the visitor's challenges and solutions.
Using simple language to make the website relatable and understandable to a wider audience.
The argument against traditional contact forms due to their vague post-submission process.
Advocating for direct calendar booking tools for clarity and convenience.
The potential negative impact of social media links on a website's conversion rate.
The case for removing overly posed stock photos to maintain authenticity and trust.
The suggestion to use AI-generated images or natural-looking stock photos to convey a genuine experience.
The advice against using stock photos to represent the team on the 'About Us' page.
The recommendation to replace team bios with a simple group photo to show real people behind the business.
The strategy to focus on elements that convert first-time visitors into leads and paying clients.
An offer for a blueprint video training to learn and copy the presenter's client-attracting website strategies.
The emphasis on removing distractions and keeping visitors engaged with the content to move towards a decision.
The importance of maintaining a balance between showcasing the team and not overwhelming the visitor with information.
Transcripts
as a website marketing Pro I've reviewed
and worked on literally thousands of
websites and if your site's not helping
you get more leads or paying clients
it's much more likely that you don't
need to add anything to your site at all
but you do need to get rid of some
things things that are confusing your
visitors pulling them away from where
you want them to go and in some cases
just scaring them off so in this video
I'm going to share the seven things that
you need to remove from your website
right now while each is ruining your
ability to get clients and what works
way better so you can keep more of your
site traffic right where you want them
where they can quickly turn into paying
customers and the first thing you need
to remove from your website is any kind
of crazy color scheme so I see it all
the time especially when business owners
DIY their own site and they don't really
have that designer's eye but they don't
want their site to be boring so they end
up choosing either too many colors or
the colors they do choose are just used
wrong so it ends up looking way more
homemade than it should it's not just
about what we can do right it's about
having the instinct to pull back to edit
because even if your clients can't
pinpoint why something's off they'll
feel it and that gut feeling can make
people really second guess the
credibility of your business and this is
the kind of thing I'm talking about and
I see it quite a bit so we've got this
you know colored gradient up here and
then we've got another really bold color
solid background here and it just
doesn't really go so great with the
green above it right then as we scroll
down we've got these color blocks that
Clash even more and then as we scroll
down more we've got this you know muddy
kind of colored gradient here and this
would all look so much better so much
more like a pro designed it if they were
to pull back on how many colors they
used and use them a lot more subtly like
in buttons or in headlines maybe icons
you know those little Design Elements
that's where your color should pop out
against you know more neutral
backgrounds and the second reason to
pull back is because your website really
should guide visitors where you want
them to pay attention not overwhelm them
with color you know you want attention
on your call to action your persuasive
words and the testimonials so just pick
a few colors that feel good with your
brand and then use them to accentuate
not to dominate okay next up if you've
ever landed on a website and didn't
really know where you should go or what
you're supposed to do that's a problem
when your site visitors feel like that
guess what they're not going to waste
their own time figuring it out they're
just going to leave so your site isn't a
place for visitors to just wander around
aimlessly it's about leading them
straight to why they're there in the
first place which is to see if they want
to work with you right and the way to do
that is to get rid of your complicated
menu now based on my own experience
making hundreds of sites for service
businesses and teaching thousands more
of them through my course I find the
magic number for menu items is five and
know this isn't just like a random
preference of mine it's about cutting
through the Clutter to give them a
really clear path now this menu here for
this Law Firm just makes it too
complicated with all these choices that
means all these extras right Media blog
jobs for lawyers only whatever that
means I mean you may think that they're
important but if they're not directly
leading to a conversion like none of
these are they shouldn't make the final
cut to be up top here so what you want
to do instead is keep your navigation
really nice and simple and only include
the pages that people would actually
need to see to want to become a customer
everything else can find a home
somewhere else on your site usually down
in the footer menu where people who
really want to find them can but what
about the actual written content of your
website so if your website uses mostly
self-indulgent wording and that can look
like bragging about how good you are
like on this website or if you're
leaning on corporate jargon like on this
one or if you're just making it all
about you you're off track so you may
think that this is what being
professional looks like like but trust
me it isn't clicking with your audience
so here's what you should do instead you
know rather than making it all about how
awesome you are as a business turn your
visitor into the hero talk about their
challenges and how you can guide them
toward getting it solved just like this
website does and keep it simple like
honestly as if you're explaining it to
an eighth grader now this website in
particular caters to Savvy business
owners and leaders but the language
that's used here is still simple enough
for anyone to understand it no need for
big words you know honestly the biggest
most successful companies in the world
know not to sound like Mega corporations
on their websites they keep their
language super relatable because it
works you know it draws people in Albert
Einstein actually nailed it when he said
if you can't explain it simply you don't
understand it well enough so by using
easily understandable words on your
website it helps your audience see that
you're the expert they need without
making their heads spin okay next we
need to talk about something on your
site that's supposed to help people get
started with you but it can actually get
in the way of it instead and that is the
traditional contact us form so why
should you remove yours well because
they're usually pretty super vague about
what happens after someone hits submit
do they just wait for an email back or a
call that might come when they're in the
middle of something else it's all just a
bit mysterious and that mystery is a
huge turnoff right people want to avoid
doing anything when they're not sure
about what comes next it's inefficient
and in a world where everyone's looking
for clarity and convenience it just
doesn't cut it anymore but you obviously
need something in its place right here's
what I found works much better so if
you're trying to book conso calls
appointments anything like that plug in
a direct calendar booking tool like
calendly right on your website so I made
the switch on my own website years ago
and it just works seamlessly so the way
it works is VIs visitors can see exactly
when you're available and then they book
themselves in for a time that works for
them and for you no tedious back and
forth necessary and it just cuts out all
the guess work they know exactly what to
expect and when it's clear and efficient
making it way more likely that they're
going to take that next step toward
working with you and believe it or not
if you want to be sure that they'll take
that next step you've got to remove your
social media from your website now hear
me out here social media is up here at
the very top of your sales funnel it's
where people probably first find you
then they get interested in you right
and they decide they want to know more
and as they move deeper into your funnel
that's where they hit your website where
you've got the homec court advantage
this is where you control the narrative
and you set the scene and you gently
nudge them closer to making a purchase
so why then would you want to distract
them and send them back to your social
media with buttons like these in the top
navigation or your Instagram feed
plastered all over your homepage you
know it's just asking for them to take a
step backward in the sales Journey cuz
once they're on your site you want to
keep them there engaged with your
content learning about your services and
moving toward a decision believe me you
don't want to get a new follower at the
expense of losing out on a potential
customer okay and our next website
element on The Chopping Block is
something that can seriously just suck
out so much of the authenticity of your
business and that is all of these overly
posed exaggerated stock photos on your
website and you know these images might
you know fill the space on your site
sure but they also make this site just
feel staged and completely disconnected
from the actual experience of working
with this business when people can just
tell it at stock especially when it's
bad stock and I would argue that pretty
much everything on this page is you know
cheap looking pretty generic bad stock
they're going to start to subconsciously
wonder what else here isn't real you
know they promises their reviews and
that's a road you just don't want to go
down but hey I get it not everyone has
the budget for a professional photo
shoot the good news is you don't have to
have one you know you can still use
stock photos or even better create your
own AI generated ones using something
like mid Journey the trick here is to
either pick or create images that feel
natural and really capture the feeling
that your customers have after working
with you now I actually recommend going
for more satisfied looking Expressions
over ecstatic and just aim for the
higher quality images that don't really
scream stock photo and here's another
Pro tip here so real locations typically
feel more authentic than those with just
like the plain solid background like
that these just add kind of a layer of
realism to the story that you're telling
but most importantly when it comes to
your about us page you you definitely
need to get rid of stock photos that are
meant to be you or your team right
people need to see that there are actual
humans behind the business you know
people just really value doing business
with real people and they need to feel
like those real people are here
somewhere so if visitors come and they
think that you're using stock photos to
represent your team or your work it's
like you're hiding and guess what that
makes them trust you less and while it's
true that you want want to give people a
glimpse of the real humans behind your
business you don't want to go too far in
that direction and make it all about you
and your team so if you have a team you
should definitely remove these team bios
from your site you know the ones that
dive deep into everyone's likes and
dislikes and maybe even their favorite
pizza toppings right here's the thing
while it is cool to celebrate your team
and make them feel seen on your site
your clients don't really care and you
know when you start linking out to every
team member's social media that is just
another detour off the path that you
want them on so instead of laying out
that grid of BIOS why not just keep it
simple with a really nice group shot
right here on your about us page so it
shows that there are real smiling people
behind your work without leading your
potential clients on you know a wild
goose chase but that's just what you
should take away from your website what
about all the things that it actually
needs to be able to auto automatically
convert firsttime visitors into warm
leads and paying clients well I've got
the entire blueprint for you literally
every single thing you need laid out in
one simple on demand video training so
click right here to learn and copy my
clients on demand website blueprint just
for service businesses it's a whole lot
easier than you think so click right
here to save your spot and I'm going to
send you the master class video right
away can't wait to share it all with you
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